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US-MA-Wakefield: DATABASE MARKETING MANAGER (ATRG)

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Apr 1, 1998, 3:00:00 AM4/1/98
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Company: ATRG
Job Title: Database Marketing Manager
Location: US - Massachusetts - Wakefield
Status: full time

Contact: Tom Noonan
E-mail: at...@earthlink.net
Fax: 888-635-8605
Phone: 508-774-8965


Job Description:
---------
A lead customer marketing strategy consultant with knowledge of
marketing strategies in specific industries. Travel: 50% - 60%

Key Responsibilities: The Database Marketing Manager is responsible for
the overall definition and documentation of business requirements,
marketing strategy, business cases, and benefit quantification. This
position may also be responsible for managing a team of Database
Marketing Consultants.

Critical Skills and Requirements: 5 years experience in strategic
database marketing and information technology issues. Strategic
planning, solid understanding of direct marketing and statistical
principles, and experience in the communications, insurance, financial,
retail, or catalog industries a plus.

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