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McDonald's fonts

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Blazej

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Feb 29, 2004, 7:31:38 PM2/29/04
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Hi!

What are the fonts McDonald's is using in its logo
(http://money.cnn.com/2001/10/18/news/mcdonalds/mcdonalds.01.jpg) and in the
"i'm lovin' it"
(http://www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y2nvp3u
svsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg)?

Thank You for Your help!

Regards
Blazej


James Vipond

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Mar 1, 2004, 12:13:09 AM3/1/04
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-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1

In article <c1u0f0$bie$1...@atlantis.news.tpi.pl>,
"Blazej" <bla...@chojnice.com.pl> wrote:

> What are the fonts McDonald's is using in its logo
> (http://money.cnn.com/2001/10/18/news/mcdonalds/mcdonalds.01.jpg)
> and in the "i'm lovin' it"
> (http://www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y
> 2nvp3usvsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg)?

I can't identify either of those fonts. I ran the Austrian URL
through tinyurl.com, but the result (http://tinyurl.com/23l9v) leads
to a German-language "page not found" error.

-----BEGIN PGP SIGNATURE-----
Version: PGPfreeware 6.5.8 for non-commercial use <http://www.pgp.com>

iQA/AwUBQELGOsNJIejnLYNBEQITmQCdFIoQ/yoVWhKT8+u3RjU4zKXdhtQAoOAr
S7Y+VrhzGAB5Dgb1dLUjwIV1
=aE7z
-----END PGP SIGNATURE-----

--
James H. Vipond | The "From" address is valid but rarely read.
| Send private replies to the address at left.
arlateo @ |
itctel.com | Resident of South Dakota since 1973

Alan

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Mar 1, 2004, 6:00:09 AM3/1/04
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James Vipond <JHVi...@operamail.com> wrote in message news:<JHVipond-6A73B4...@news-central.ash.giganews.com>...

> In article <c1u0f0$bie$1...@atlantis.news.tpi.pl>,
> "Blazej" <bla...@chojnice.com.pl> wrote:
>
> > What are the fonts McDonald's is using in its logo
> > (http://money.cnn.com/2001/10/18/news/mcdonalds/mcdonalds.01.jpg)
> > and in the "i'm lovin' it"
> > (http://www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y
> > 2nvp3usvsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg)?
>
> I can't identify either of those fonts. I ran the Austrian URL
> through tinyurl.com, but the result (http://tinyurl.com/23l9v) leads
> to a German-language "page not found" error.

Try <http://tinyurl.com/3xa5g>

There's two fonts with the 'M' at <http://www.apolitical.info/fonts/>
the rest is some unexciting sans, Helvetica Bold would pass.

Blazej

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Mar 1, 2004, 8:57:39 AM3/1/04
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> Try <http://tinyurl.com/3xa5g>
>
> There's two fonts with the 'M' at <http://www.apolitical.info/fonts/>
> the rest is some unexciting sans, Helvetica Bold would pass.

It's not Helvetica, look at the "M", no the big one, the simple one in the
fonts.


Lars Trebing

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Mar 2, 2004, 9:52:12 PM3/2/04
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Blazej wrote:

> What are the fonts McDonald's is using in its logo
> (http://money.cnn.com/2001/10/18/news/mcdonalds/mcdonalds.01.jpg)

Argh! It is not a font - why don't people understand that?

> and in the "i'm lovin' it"
> (http://www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y2nvp3usvsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg)?

Probably Akzidenz Grotesk Bold.

--
Lars Trebing | http://www.ltrebing.de/ | mailto:ltre...@ltrebing.de

romat...@gmail.com

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Jan 31, 2017, 12:04:02 PM1/31/17
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It's called LOVIN SANS

The Horny Goat

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Feb 3, 2017, 8:11:29 PM2/3/17
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So is this a McDonald's proprietary font (I recall their slogan is
"I'm lovin' it!") or a third party design. Neither would especially
surprise me.

Peter Flynn

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Feb 5, 2017, 10:20:46 AM2/5/17
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On 02/04/2017 01:11 AM, The Horny Goat wrote:
> On Tue, 31 Jan 2017 09:04:02 -0800 (PST), romat...@gmail.com wrote:
>
>> On Sunday, February 29, 2004 at 6:31:38 PM UTC-6, Blazej wrote:
>>> Hi!
>>>
>>> What are the fonts McDonald's is using in its logo
>>> (http://money.cnn.com/2001/10/18/news/mcdonalds/mcdonalds.01.jpg) and in the
>>> "i'm lovin' it"
>>> (http://www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y2nvp3u
>>> svsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg)?

Can't help you there: "The requested URL
www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y2nvp3usvsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg
was not found on this server."

Can you post a more sensible URI?

>> It's called LOVIN SANS

I don't think so. The font used in the logo in the OP's first example
goes back far beyond the "lovin' it" campaign. Check the x-height and
the protrusion height of the ascenders and you'll see they are quite
different from those used in the "lovin' it" logo. The font used for
that campaign may well be called Lovin Sans, but their corporate
identity is different.

> So is this a McDonald's proprietary font (I recall their slogan is
> "I'm lovin' it!") or a third party design. Neither would especially
> surprise me.

No reason why not. Companies often have fonts drawn or redrawn
specifically for them, so that no-one else can use them to fake up their
identity. Seems perfectly reasonable to me.

///Peter


The Horny Goat

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Feb 13, 2017, 4:18:52 PM2/13/17
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On Sun, 5 Feb 2017 15:20:43 +0000, Peter Flynn <pe...@silmaril.ie>
wrote:

>> So is this a McDonald's proprietary font (I recall their slogan is
>> "I'm lovin' it!") or a third party design. Neither would especially
>> surprise me.
>
>No reason why not. Companies often have fonts drawn or redrawn
>specifically for them, so that no-one else can use them to fake up their
>identity. Seems perfectly reasonable to me.

Well that WAS the point of my original question. Obviously McD's is
wealthy enough to afford to do those things.

My question was primarily if anybody KNEW whether this is the case.

Thanks for the info on the "Pre-Lovin' It" usages.

Peter Flynn

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Mar 2, 2017, 4:11:24 PM3/2/17
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On 02/13/2017 09:18 PM, The Horny Goat wrote:
[...]
> Well that WAS the point of my original question. Obviously McD's is
> wealthy enough to afford to do those things.

Very :-) They sell an awful lot of hamburgers...

> My question was primarily if anybody KNEW whether this is the case.

Possibly. The usual rule is deductive: if it's not a known font (from
asking lots of font experts) then it must be a special making. Or in the
case of a logo, often a special drawing, not actually a font at all. My
guess is you'd need to ask someone who worked for McD's corporate
branding office, or perhaps email someone at McD's who is their company
archive person.

///Peter


gibron....@gmail.com

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Mar 30, 2017, 10:43:42 PM3/30/17
to

Google Fonts Heebo is close to McDonald's font if you want something softer than Helvetica Black @oevae #headhoncho #socialshark #bestmarketingconsultants

On Sunday, February 29, 2004 at 6:31:38 PM UTC-6, Blazej wrote:
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