Simon Williams, CEO Lazy Software and Inventor of the Associative Model of Data, invites you to his launch of‘BUSINESS RULES’ to discuss its importance for business and the future of application development
Toby Gavin
Simon Williams, CEO Lazy Software and Inventor of the Associative Model of
Data, invites you to his launch of‘BUSINESS RULES’ to discuss its importance
for business and the future of application development.
Hi
Please find pasted below an invitation to a Lazy Software "Industry Influencer
Seminar". No doubt you have either been in contact with Lazy Software or
read about them at some time. If not, I have included a few details at the
end of this email. Please feel free to pass this around to your friends/colleagues.
If the event is anything like the first we held, then we are in for a good
evening of insightful and intelligent discussion, with a fine selection of
sandwiches and the finest beer to wash them down with. All are welcome and
it would be good if you could join us and learn about a company that will,
undoubtedly, have a major impact in the database market in the near future.
Best regards
Toby Gavin
EuroPR Group
0208 971 6410 (direct dial)
0208 879 3033 (switchboard)
INDUSTRY INFLUENCER EVENING
A presentation and discussion group for journalists, analysts, academics
and special interest groups.
Dear Colleague,
Simon Williams, CEO Lazy Software and Inventor of the Associative Model of
Data, will launch ‘BUSINESS RULES’ and discuss its importance to business
and the future of application development.
“Shamefully late in the day…for the software industry..”
12th September, The Wheatsheaf, 25 Rathbone Place, commencing 6:30pm.
Drinks and Buffet.
Simon Williams has invented, developed and marketed the first commercially
viable alternative database to the Relational Model, the Associative Model
of Data.
The database, Sentences, being sold by Lazy Software Limited, has captured
the imagination of users in the US and UK and since its launch less than
a year ago has attracted over 30 major customers.
In his quest to constantly enhance the benefits which accrue from using Sentences,
Simon has committed the company to a rigorous research and development programme,
which he personally spearheads.
Simon’s latest innovation currently in development is the application of
‘Business Rules’.
According to Simon, despite heavy reliance on computer systems, managers
cannot directly influence the way these systems behave. Instead managers
communicate their requirements to technical specialists, who then translate
those requirements into database schemas, applications programs and user
interfaces.
“Shamefully late in the day,” says Simon, “considering the amount of money
that has been invested in application development over the past four decades,
the software industry is beginning to think about giving managers more control
over systems by automating business rules.”
The definition of ‘Business Rules’ is highly complex and difficult to implement.
However the benefits are immense and result in empowering the business manager
to define systems which reflect the way the business is run and not the prejudices
and preferences of the programmer, analyst or software vendor.
Simon will discuss the work he has done on Business Rules and how they will
be codified and recorded in an Associative Database for use by programs.
For individuals with an interest in the software industry and particularly
database and application development, this promises to be a most interesting
event.
If you would like to attend please either register at www.lazysoft.com or
contact Toby Gavin of the EuroPR Group Tel: 0208 971 6410 Email: tga...@europrgroup.com
We look forward to seeing you at The Wheatsheaf.
Background Information
Prior to its launch in October 2000, Lazy Software spent two years developing
the Associative Model of Data™ and Sentences™, an innovative database management
system written in Java and based on the Associative Model of Data. The Associative
Model of data is the first new database architecture since the advent of
the Internet, and the only model to take account of its unique needs. It
offers a scaleable alternative to the Relational Model of data.
Sentences is the first commercial implementation of the Associative Model
of Data, the first database architecture designed to reflect the structure
of data in the real world and the way that our brains perceive and process
information. As well as rapid development and deployment, and the security
and scalability required by modern database management systems, the Associative
Model of Data provides many other unique capabilities.
Lazy Software, has been creating somewhat of a stir in the database market.
Lazy has invented a revolutionary new database called, sentences. Sentences
is based on the Associative Model of data. It is invented by a second time
entrepreneur, Simon Williams.
Simon was responsible for the success behind Synon. Synon was the dominant
provider of development tools for the AS/400. They captured 70% of the market
and a couple of years ago, Simon sold the company for $80m. Since then,
he has developed a new database architecture and language. It is very different
from the standard relational model, that Oracle, IBM and Microsoft swear
by. They have recently opened two offices in the States and now have over
35 customers worldwide. They have also recruited a certain Malcolm Haines,
the self confessed guru of propaganda for the AS/400. This is indicative
of the strength of offering Lazy software has.
Toby Gavin
EuroPR Group
0208 879 3033 (switchboard)
0208 971 6410 (direct dial)
Please visit our website at <http://www.europrgroup.com/>
This email is intended for the use of the addressee only and may contain
confidential information. If you are not the intended recipient, you are
hereby notified that any use or dissemination of this communication is strictly
prohibited.
If you receive this transmission in error, please notify us immediately then
delete this email.
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Tony Toews
Never mind that this is a violation of c.d.m-a rules but.
>Simon Williams, CEO Lazy Software and Inventor of the Associative Model of
>Data, invites you to his launch of‘BUSINESS RULES’ to discuss its importance
>for business and the future of application development.
Simon could at least speak for himself.
>No doubt you have either been in contact with Lazy Software or
>read about them at some time.
Umm, no.
>If not, I have included a few details at the
>end of this email.
Clearly boilerplate.
>Please feel free to pass this around to your friends/colleagues.
<snicker>
> If the event is anything like the first we held, then we are in for a good
>evening of insightful and intelligent discussion, with a fine selection of
>sandwiches and the finest beer to wash them down with.
Oh, hold on a sec. Now we're talking. I'll be right there.
>All are welcome and
>it would be good if you could join us and learn about a company that will,
>undoubtedly, have a major impact in the database market in the near future.
A legend in his own mind.
>0208 971 6410 (direct dial)
>0208 879 3033 (switchboard)
Gee, that doesn't look like a local phone number.
>The Wheatsheaf, 25 Rathbone Place, commencing 6:30pm.
>Drinks and Buffet.
No address like that in my city.
>According to Simon, despite heavy reliance on computer systems, managers
>cannot directly influence the way these systems behave. Instead managers
>communicate their requirements to technical specialists, who then translate
>those requirements into database schemas, applications programs and user
>interfaces.
Thankfully
>“Shamefully late in the day,” says Simon, “considering the amount of money
>that has been invested in application development over the past four decades,
>the software industry is beginning to think about giving managers more control
>over systems by automating business rules.”
Generally speaking, the managers don't have a clue what the business rules. Oh, they
have a vague idea but the peons really unerstand them.
>The definition of ‘Business Rules’ is highly complex and difficult to implement.
>However the benefits are immense and result in empowering the business manager
>to define systems which reflect the way the business is run and not the prejudices
>and preferences of the programmer, analyst or software vendor.
Hahahahaha. The job of a good analyst or programmer is not to have any prejudices.
Yo buddy, what manager would have the time to implement highly complex and difficult
to implement rules? Right, you hire people. Those people are called, drum roll
please, analysts and programmers.
>Simon will discuss the work he has done on Business Rules and how they will
>be codified and recorded in an Associative Database for use by programs.
Wow, it's called an algorithm.
>For individuals with an interest in the software industry and particularly
>database and application development, this promises to be a most interesting
>event.
<snicker>
>If you would like to attend please either register at www.lazysoft.com or
>contact Toby Gavin of the EuroPR Group Tel: 0208 971 6410 Email: tga...@europrgroup.com
>
>We look forward to seeing you at The Wheatsheaf.
You will pay my airfare?
>Prior to its launch in October 2000, Lazy Software spent two years developing
>the Associative Model of Data™ and Sentences™, an innovative database management
>system written in Java and based on the Associative Model of Data. The Associative
>Model of data is the first new database architecture since the advent of
>the Internet, and the only model to take account of its unique needs. It
>offers a scaleable alternative to the Relational Model of data.
Damn, this sure sounds very much like some of that stuff spouted by
he-who-shall-remain-nameless.
>Simon was responsible for the success behind Synon. Synon was the dominant
>provider of development tools for the AS/400.
Unless it's been improved a lot since I saw it this was an awkward way of doing
things which, in the end, didn't save you any time at all.
>They have also recruited a certain Malcolm Haines,
>the self confessed guru of propaganda for the AS/400. This is indicative
>of the strength of offering Lazy software has.
Guru of propaganda? <chuckle> The first true words spoken in this press release.
My current business card has my titles as "Database Guru, Alpha Geek". Actually I
like that title for a marketing/sales person.
How the heck many blank lines did this idiot put in this posting?
>This email is intended for the use of the addressee only and may contain
>confidential information. If you are not the intended recipient, you are
>hereby notified that any use or dissemination of this communication is strictly
>prohibited.
>
>If you receive this transmission in error, please notify us immediately then
>delete this email.
Consider yourself notified in the same media you used for your propaganda.
Tony
----
Tony Toews, Microsoft Access MVP
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