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News Release - Pentium - "INTEL UNVEILS NAME FOR ITS FIFTH GENERATION COMPATIBLE MICROPROCESSOR"

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Andy Glew

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Oct 20, 1992, 8:20:17 AM10/20/92
to

( To be perfectly honest, I am not sure that this is an appropriate )
( topic for comp.arch. However, I am sure that it will be discussed in )
( comp.arch, so we might as well start off the discussion with fact. )

INTEL UNVEILS NAME FOR ITS FIFTH
GENERATION COMPATIBLE MICROPROCESSOR

SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
tradition today in announcing that the fifth generation of its
compatible microprocessor line would be named the Pentium
processor rather than the 586.
The Pentium microprocessor, scheduled for introduction in
the first quarter of 1993, will power advanced personal
computers, workstations and super servers promising features such
as improved graphics, better networking and video to desktop PCs.
Systems based on the Pentium processor will be fully
compatible with the 100 million personal computers using Intel's
earlier 8088, 286, Intel386 and Intel486 microprocessors.
"The natural course would be to call this chip the `586', "
said Andrew S. Grove, president and chief executive officer.
"Unfortunately, we may not able to trademark those numbers, which
means that any company might call any chip a 586, even if it
doesn't measure up to the real thing."
The Pentium processor will integrate over 3 million
transistors on a chip, and will
process greater than 100 million instructions per second. It
will be compatible with over 50,000 software programs written to
date for the Intel architecture.
Intel is an international manufacturer of microcomputer
components, modules and systems.
--30--
Intel386, Intel486, and Pentium are trademarks of Intel Corporation.


Pentium Name Launch Q&A, FINAL

Q1. What is P5/Pentium?

A1. The Pentium CPU is Intel's fifth generation X86 100%
compatible microprocessor. To date, the Pentium
microprocessor has been referred to by its internal code
name, P5.

Q2. Is this the introduction of what you've called the P5?

A2. No. We are unveiling the name only at this time.

Q3. Is the Pentium microprocessor the 586?

A3. Many speculated that it would be called that. But Intel
does not have a product called the 586.

Q4. Why isn't the Pentium CPU called the Intel586?

A4. As we discovered in the 1991 386 trademark case, those
numbers are not protectable, so any imitator can use the
number scheme for any product it chooses. This is
destructive to the market for 2 reasons: for OEMs, it
detracts from the name equity of the genuine Intel part and
for end users, it fosters confusion. (mention that we have
seen evidence of imitators calling their part a "486" when
it is in reality a "386").

Q5. What does "Pentium" mean?

A5. Indicates five for "fifth generation", and sounds like
an ingredient.

Q6. Why did Intel pick the name "Pentium"? Who came up with
the name? What were the other alternatives?

A6. We chose the name as it passed a number of ground rules we
set: it works worldwide and didn't have an offensive
meaning in a foreign country; it sounds like an ingredient
within the PC(depends on name), which is what the "Intel
Inside(R)" campaign is all about; it has positive
associations; and finally, it's trademarkable.
We reviewed a number of names from internal brainstorming,
naming firms and our employee contest.

Q7. Is the reason you named the P5 "Pentium", a protectable
name, due to losing the 386 trademark in the case with AMD?

A7. Choosing a protectable name was clearly a significant
criterion in choosing a name. Intel has created a lot of
equity in the 386 and 486 products. Imitators selling
products using the "386" and "486" designation when the
products are not on par with Intel's confuses the PC user.
We want to insure that the PC user knows which
microprocessor is a genuine Intel chip. The Pentium name
will designate that: no one else can legally use that name.


Q8. Will you be renaming other products, such as the Intel486TM
or the Intel SL?

Q8. No. The right time to introduce a brand name is for a new
product. The Intel486 and Intel SL are well established
names; changing them would be confusing.

Q9. Users recognize the "X86" and now your microprocessors
won't even be distinguished by that -- won't the Pentium
name confuse the market even more?

A9. The purpose of naming the P5 "Pentium" is to help users
recognize the genuine Intel microprocessor. There will be
an aggressive campaign when this device is officially
introduced. But between now and the intro, we intend to
see usage of P5 curtailed and the usage of the Pentium name
put in its place.

Q10. What happens if Cyrix [or another] calls their next
microprocessor the "586."

A10. We expect that to occur; however the market will be able to
distinguish between "company X 586" and the "Pentium" CPU,
the genuine Intel next generation compatible
microprocessor.

Q11. What do your customers think of this branding strategy --
doesn't this really compete with their other brand names?

A11. The Pentium CPU is an ingredient inside the PC and does not
compete with the overall system brand name. As a genuine
Intel device, the Pentium microprocessor will convey
positive attributes such as quality, state-of-the-art
technology and software compatibility (backed by thousands
of hours of testing with thousands of software
applications), and performance. These are positive
attributes that our OEM customers want their brands to be
associated with.

Q12. Why should some of your OEM customers want to have the same
ingredient as the hardware clones with which they must
compete?

A12. Intel products bring a high degree of confidence to the PC
user and OEM. Our OEM customers and PC users [will] choose
the Pentium microprocessor and all other Intel
microprocessors because they know, for example, of the
rigorous compatibility testing that Intel products are
subject to. In addition to the value of an Intel CPU inside
the system, our OEMs add value to their own brand through
system configuration, distribution channel and customer
service. Having anything less than an Intel CPU inside
would detract from their brand.

Q13. Are OEM's barred from using 586 designations?

A13. No, but we will encourage our OEMs to promote the Pentium
name, not "586" in the their marketing programs.

Q14. Will the devices actually be marked "Pentium" or 586?

A14. "Pentium" will be marked on the chip, but the actual
packaging won't be finalized until production time.

Q15. Why is Intel announcing the name now, yet saying this is
not a product introduction?

A15. The name was chosen recently and we want the public to know
what it is, so that people can call it by its proper name.
This will also put an end to the speculation. This is not
a product introduction as we are not providing details such
as price and shipment date.

Q16. Some analysts say that the PC users really don't care what
chip is in their PC -- why does Intel believe that users
care?

A16. About 18 months ago we embarked on a campaign to create
awareness among users in the MIS community and we have
research and anecdotal data that shows us that users do
care, and they care that its an Intel Inside
microprocessor.

Q17. What was the process of choosing the name Pentium?

A17. It involved extensive trademark searches in the US and
overseas, a worldwide linguistic review and focus group
testing and telephone surveys. From there it went through
executive and marketing review and planning.

Q18. How will you designate the various speeds?

A18. The part will be marked according to MHz for system
designers. However, MHz is not a good indicator of
microprocessor performance and we plan to disclose its
iCOMPTM rating at a later date.

Q19. Will you begin advertising the Pentium CPU?

A19. Not until the product is introduced.

Q20. I've heard that there is some internal dissension at Intel
as not all executives buy into this new name -- is that
true?

A20. Everyone at Intel is determined to see that our
intellectual property and brand equity are preserved and
enhanced and there is always discussion about how best to
do this.

Q21. Why are you confident that the Pentium microprocessor won't
end up like New Coke?

A21. Consumers balked at the taste change, not the name change.
New Coke was unsuccessful because the formula and taste
changed, not because the name changed. When Coca Cola
dropped the "New Coke" designation, they returned to the
original formula.

The Pentium microprocessor is the next in the line of 100%
compatible Intel microprocessors. While the Pentium CPU
will have new features and higher performance, it will
still be compatible with all software that is written and
tested on Intel microprocessors.

Q22. Will you go back to "586" if this doesn't work?

A22. No. We intend for this to work.

Q23. How much will you spend to promote the Pentium CPU?

A23. A lot. It is very important that when our OEM customers
rollout products with the Pentium microprocessor inside and
when software vendors claim that their software was tested
and written to be compatible with the Pentium CPU -- that
the Pentium microprocessor is recognized by PC users as a
valuable ingredient.

Q24. What other companies have done what Intel is doing?

A24. Examples of ingredient branding has been carried out by
NutraSweet, GoreTex, Teflon, Dolby, Lycra. General
branding is not new; our customers brand their PCs and are
increasingly trying to develop new brand names.

Q25. Will Intel allow other CPU manufacturers to license the
name?

A25. No.

Q26. Does this mean the Intel Inside(R) campaign isn't working?
Will the Pentium CPU be part of the Intel Inside program?

A26. The Intel Inside program is proving to be very successful
and the Pentium microprocessor will be part of the program.
However, many channels and OEMs still feature the CPU name
prominently in their marketing programs, so we want to
provide a protectable alternative to "586."

Q27. What are the details of the Pentium CPU that you have
released thus far?

A27. Performance in 100 MIPS range; Superscalar design; over 3.1
million transistors; enhanced multiprocessing
capabilities; fully compatible with Intel X86
microprocessors; manufactured on BiCMOS .8 micron process;
introduction in first quarter 1993.

Q28. Will you continue the "SX," DX," and "SL" designation for
future P5 proliferations? What will P6 be called?

Q28. Too early too say. Will provide those details as parts are
introduced.


CONTACT: Pam Pollace
(408) 765-1435
--

Andy Glew, gl...@ichips.intel.com
Intel Corp., M/S JF1-19, 5200 NE Elam Young Pkwy,
Hillsboro, Oregon 97124-6497

This is a private posting; it does not indicate opinions or positions
of Intel Corp.

Intel Inside (tm)

Dennis Allison

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Oct 20, 1992, 12:13:00 PM10/20/92
to
Um.. well, Intel used to be a nice technical company before
the market-speak folk took over. (Read the original posting
to see what I mean, particularly the Q and A.) It will be
interesting to see them a year or two from now explaining to
the market how their Pentium processsor (what an awful name!)
is X86 and 586 compatible.

Colm Buckley

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Oct 20, 1992, 12:41:17 PM10/20/92
to
> == gl...@pdx007.intel.com (Andy Glew)

>SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
>tradition today in announcing that the fifth generation of its
>compatible microprocessor line would be named the Pentium
>processor rather than the 586.

So what's the sixth-generation one to be called? The "Hexium"? Sounds
really good...

"Got my new Hexium-based PC the other day"
"Really? Lucky you - I've only got a Pent... but I think I'll wait
for the Heptium to come out..."

Wonder if it will catch on?

Incidentally, if the Pentium is the 5th generation processor, doesn't that
make the old 8086/8088 the "zeroth" generation?

--
Colm.
+-------------------------------------+----------------------------------+
| Colm Buckley | "My program doesn't work." |
| Computer Science, | "You forgot the semicolon." |
| Trinity College, Dublin 2, Ireland | "But..." |
| | "Line 376. Check." |
| cbuc...@unix1.tcd.ie | "But..." |
| CBUC...@vax1.tcd.ie | "Trust me." |
+-------------------------------------+----------------------------------+

Torben AEgidius Mogensen

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Oct 20, 1992, 12:07:50 PM10/20/92
to
gl...@pdx007.intel.com (Andy Glew) writes:


> INTEL UNVEILS NAME FOR ITS FIFTH
> GENERATION COMPATIBLE MICROPROCESSOR

>A18. The part will be marked according to MHz for system


> designers. However, MHz is not a good indicator of
> microprocessor performance and we plan to disclose its
> iCOMPTM rating at a later date.

Does iCOMPTM rating stand for "incompatible measure rating"? ;-)

Torben Mogensen (tor...@diku.dk)

Robin Fairbairns

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Oct 20, 1992, 12:31:02 PM10/20/92
to

In article <1c1b6c...@sumeru.hal.com>, all...@hal.COM (Dennis

Allison) writes:
|> Um.. well, Intel used to be a nice technical company before
|> the market-speak folk took over. [...]

I read it all right down to the end (uncommon sort of thing for me to
do with that sort of stuff). The thing that struck me was wondering
what they would call the `686' when it comes. Sexium, anyone?
--
Robin (come back John Drummond) Fairbairns r...@cl.cam.ac.uk
U of Cambridge Computer Lab, Pembroke St, Cambridge CB2 3QG, UK

M. Edward Borasky

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Oct 20, 1992, 2:00:39 PM10/20/92
to
I cast my vote in FAVOR of Pentium. Sure beats "Alpha" :-)! As you know,
there are two fundamental rules in naming a high-tech product:

1. Don't use a number.
2. Don't name it after something in the sky.

Aren't you glad they didn't call it the "Gemini 5000"?

As to a year or two from now:

1. It is UPWARD compatible from an X86 processor. Clearly, there will
be things you can do on a Pentium that you WON'T be able to do on an
Intel, AMD or Cyrix X86, but the other way should work. That is, if
AMD and Cyrix didn't screw up.

2. What makes you think that anybody will be able to BUILD a "586"?
Just because a salesman hands you a brochure, don't assume you can
buy and use the product. And what makes you think that a "586"
will be able to do everything that a Pentium can do?

"Market-speak" is a synonym for "listening to the customer". What a
Pentium customer wants is assurance that his application will run with
better price-performance than his current environment and that what is
in the brochure is what will end up on his desktop after an exchange of
real dollars. Don't count on a "586" to deliver either.
--------------------------------------------------------------------------------
We are proud to use FORTRAN as our only professional programming language.

Rob Spray

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Oct 20, 1992, 2:22:38 PM10/20/92
to
According to legend, when IBM announced PL/1 they took the premptive
measure of trademarking PL/2 etc.

I wonder who has or is trying to trademark Sexium, Hexium, Septium et al.

--Rob sp...@convex.com

Jonathan J. Smith

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Oct 20, 1992, 3:15:09 PM10/20/92
to
In article <cbuckley....@unix1.tcd.ie> cbuc...@unix1.tcd.ie (Colm Buckley) writes:
>> == gl...@pdx007.intel.com (Andy Glew)
>
>>SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
>>tradition today in announcing that the fifth generation of its
>>compatible microprocessor line would be named the Pentium
>>processor rather than the 586.
>
>So what's the sixth-generation one to be called? The "Hexium"? Sounds
>really good...
>
> "Got my new Hexium-based PC the other day"
> "Really? Lucky you - I've only got a Pent... but I think I'll wait
> for the Heptium to come out..."
>
>Wonder if it will catch on?
>
>Incidentally, if the Pentium is the 5th generation processor, doesn't that
>make the old 8086/8088 the "zeroth" generation?
>
They are probably counting the 8080, either that or..
8088,80186,80286,80386,80486..
could be either way I suppose.

Greg Franks

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Oct 20, 1992, 4:33:23 PM10/20/92
to
In article <1c1b6c...@sumeru.hal.com> all...@hal.COM (Dennis Allison) writes:
...It will be
interesting to see them a year or two from now explaining to
the market how their Pentium processsor (what an awful name!)
is X86 and 586 compatible.

Just imagine what their 686 will be called! Quick -- call your
trademark attorney! :-)

--
Greg Franks (613) 788-5726 Systems and Computer Engineering,
uunet!mitel!cunews!sce!greg Carleton University,
gr...@sce.carleton.ca Ottawa, Ontario, Canada K1S 5B6.
Overwhelm them with small bugs so they don't see the big ones.

Greg Franks

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Oct 20, 1992, 4:43:28 PM10/20/92
to
In article <cbuckley....@unix1.tcd.ie> cbuc...@unix1.tcd.ie (Colm Buckley) writes:
> == gl...@pdx007.intel.com (Andy Glew)

>SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
>tradition today in announcing that the fifth generation of its
>compatible microprocessor line would be named the Pentium
>processor rather than the 586.

So what's the sixth-generation one to be called? The "Hexium"? Sounds
really good...

"Got my new Hexium-based PC the other day"
"Really? Lucky you - I've only got a Pent... but I think I'll wait
for the Heptium to come out..."

Wonder if it will catch on?

I think "sexium" is a more *likely* choice :-).

(Depends if you prefer Latin or Greek I suppose)
..greg

Steve Gombosi

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Oct 20, 1992, 2:55:23 PM10/20/92
to
In article <cbuckley....@unix1.tcd.ie> cbuc...@unix1.tcd.ie (Colm Buckley) writes:
>> == gl...@pdx007.intel.com (Andy Glew)
>
>>SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
>>tradition today in announcing that the fifth generation of its
>>compatible microprocessor line would be named the Pentium
>>processor rather than the 586.
>
>So what's the sixth-generation one to be called? The "Hexium"? Sounds
>really good...

Nope, they'll switch to pseudo-Latin instead of pseudo-Greek. That way,
they can call it "Sexium", or just "Sex" for short. This could give
"Intel Inside(tm)" a whole new meaning ;-).

Steve

John Sullivan

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Oct 20, 1992, 4:54:37 PM10/20/92
to
gl...@pdx007.intel.com (Andy Glew) writes

>SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
>tradition today in announcing that the fifth generation of its
>compatible microprocessor line would be named the Pentium
>processor rather than the 586.

Rumor has it that initial versions of the chip will be marked with a clock
rating of 66.6 MHz and will also be inscribed with a pentagram (five-pointed
star) logo.

Intel also denies that end of the world and second coming of Christ on
October 28 (As predicted by several groups -- See the ad in this week's
USA Today.)
will affect their 4Q92 profits or the current 1Q93 availability
schedule.

Timothy C. May

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Oct 20, 1992, 8:30:55 PM10/20/92
to
John Sullivan (jj...@cd.amdahl.com) wrote:

: Rumor has it that initial versions of the chip will be marked with a clock


: rating of 66.6 MHz and will also be inscribed with a pentagram (five-pointed
: star) logo.

The Pentupium (as in pent-up demand) with its pentacles and pentagrams
wil still likely win the '93 Processor Pentathlon (TM, Intel Inside).

The religious nuts who squawk about devil signs in the Procter and
Gamble log will have a field day. But then we all knew that Mess-DOS
was inspired by the devil. And, besides, what deals do you think Mr.
Gates cut to become the Seven Billion Dollar Man?


--
..........................................................................
Timothy C. May | Crypto Anarchy: encryption, digital money,
tc...@netcom.com | anonymous networks, digital pseudonyms, zero
408-688-5409 | knowledge, reputations, information markets,
W.A.S.T.E.: Aptos, CA | black markets, collapse of governments.
Higher Power: 2^756839 | PGP 2.0 and MailSafe keys by arrangement.

Renu Raman

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Oct 21, 1992, 1:08:06 AM10/21/92
to
>The Pentupium (as in pent-up demand) with its pentacles and pentagrams
>wil still likely win the '93 Processor Pentathlon (TM, Intel Inside).

If Pentium means Pentup demand - wait till (credits go to my boss Sunil Joshi)

#Six months later.....


# AMD UNVEILS "PLENTIUM" AND DECLARES LOWER COST,
# LOWER POWER, MORE MARKET SHARE AND PLENTY OF CHIPS !


#SUNNYVALE, CALIF., Intel immediately sues for using Silicon technology....
--spj

Intel thought using Alphabets would be better - All 'synonyms' with Pent
in the name are up for grabs. Just make the 'L' almost invisible :-)

renu raman
--
--------------------------------
Renukanthan Raman ARPA:r...@sun.com
M/S 16-11, 2500 Garcia Avenue, TEL :415-336-1813
Sun Microsystems, Mt. View, CA 94043

Dick Dunn

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Oct 21, 1992, 4:34:33 AM10/21/92
to
bor...@ogicse.ogi.edu (M. Edward Borasky) writes:
>"Market-speak" is a synonym for "listening to the customer"...

Yes, quite so...I'm sure that "speak" means "listen" in a world where the
tooth fairy is real and the Easter bunny doesn't run on batteries.

It seems Mr Borasky's plug got kicked out of the wall-socket of reality.
Could someone gently lend a hand?

"Market-speak" is a synonym for "rampant raging bullshit."
--
Dick Dunn r...@raven.eklektix.com -or- raven!rcd Boulder, Colorado
Mr Natural says, "Get the right tool for the job!"

Robin Fairbairns

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Oct 21, 1992, 4:42:50 AM10/21/92
to

In article <44...@ogicse.ogi.edu>, bor...@ogicse.ogi.edu (M. Edward

Borasky) writes:
|> I cast my vote in FAVOR of Pentium. Sure beats "Alpha" :-)!

Why, exactly?

|> As you know,
|> there are two fundamental rules in naming a high-tech product:
|>
|> 1. Don't use a number.
|> 2. Don't name it after something in the sky.

I'll remember that, next time...

|>[...]


|>
|> "Market-speak" is a synonym for "listening to the customer".

Arf arf arf.

|> [...]


|> We are proud to use FORTRAN as our only professional programming language.

Says it all, really...

Matthew G Sillitoe (Matt)

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Oct 21, 1992, 7:10:07 AM10/21/92
to
gl...@pdx007.intel.com (Andy Glew):

>
>( To be perfectly honest, I am not sure that this is an appropriate )
>( topic for comp.arch. However, I am sure that it will be discussed in )
>( comp.arch, so we might as well start off the discussion with fact. )

Cutting the HyperBol about the _naming_ of the device we are left with:

> The Pentium [not i586] microprocessor, scheduled for introduction in


>the first quarter of 1993, will power advanced personal
>computers, workstations and super servers promising features such
>as improved graphics, better networking and video to desktop PCs.
[]
> Systems based on the Pentium processor will be fully
>compatible with the 100 million personal computers using Intel's
>earlier 8088, 286, Intel386 and Intel486 microprocessors.

[]


>A27. Performance in 100 MIPS range; Superscalar design; over 3.1
> million transistors; enhanced multiprocessing
> capabilities; fully compatible with Intel X86
> microprocessors; manufactured on BiCMOS .8 micron process;
> introduction in first quarter 1993.

[]

One wonders how much effort has been put into marketing trickery rather than
device performance....

In a similar vein:
*--
SilOx today announces the naming of it's forthcomming processor devices:

The Hexium (tm), the Septium (tm), the Octium (tm) and the Polyium (tm).
SilOx will be using these names for it's devices to distinguish our higher
quality products from possibly inferior devices from other manufacturers.

The Hexium (tm) will be available in sample quantities sometime_soon(tm).
The Septium (tm) available after_that(tm) with the other products
real_soon_(tm) in the near_future(tm).

SilOx Inside (tm)
*--

I predict the demise of the Intel x86 series through lack of
name compatibility.

matt
---
Matthew G Sillitoe (!SilOx Inc :-) email: ma...@cs.city.ac.uk
Systems Architecture Research Centre, tel: +44 71 477 8000 x3722
City University, London EC1V 0HB, UK. fax: +44 71 477 8587

mj...@minster.york.ac.uk

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Oct 21, 1992, 6:15:00 AM10/21/92
to
In article <GLEW.92Oc...@pdx007.intel.com> gl...@pdx007.intel.com (Andy Glew) writes:
>
>Q4. Why isn't the Pentium CPU called the Intel586?
>
>A4. As we discovered in the 1991 386 trademark case, those
> numbers are not protectable, so any imitator can use the
> number scheme for any product it chooses. This is
> destructive to the market for 2 reasons: for OEMs, it
> detracts from the name equity of the genuine Intel part and
> for end users, it fosters confusion. (mention that we have
> seen evidence of imitators calling their part a "486" when
> it is in reality a "386").

And of course, releasing a whole raft of coprocessors (that are actually
full processors) and processors with different names, capabilties and
specifications is not at all confusing to the end user. At all. Honest.

It's interesting that Intel feels the need to go for Brand Loyalty, rather
than letting the product stand or fall on its capabilities.

Mat

| Mathew Lodge | "A conversation with you, Baldrick, |
| mj...@minster.york.ac.uk | and somehow death loses its sting..." |
| Langwith College, Uni of York, UK | -- Blackadder II |

J.P.K...@lut.ac.uk

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Oct 21, 1992, 7:35:41 AM10/21/92
to
In article <cbuckley....@unix1.tcd.ie> cbuc...@unix1.tcd.ie (Colm Buckley) writes:
>> == gl...@pdx007.intel.com (Andy Glew)
>
>>SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
>>tradition today in announcing that the fifth generation of its
>>compatible microprocessor line would be named the Pentium
>>processor rather than the 586.
>
>So what's the sixth-generation one to be called? The "Hexium"? Sounds
>really good...
>

If I was Sun or AMD or someone like that, I'd release a 6-gate SSI
inverter chip tomorrow and call it "Hexium". Just to make sure...

Paa, marketoids eat the brains out of another company. Film at 11.

Jon

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Jon P. Knight (Postgrad, Subwarden & Sys Admin). Tel:(+44) (0)509 222298
Internet: J.P.K...@lut.ac.uk Snail: CS Dept, LUT, Leics., UK. LE11 3TU.
* I can't even talk to you without the aid of chemicals or lies. - Pele *

Preston Briggs

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Oct 21, 1992, 11:27:24 AM10/21/92
to
sp...@convex.com (Rob Spray) writes:
>| According to legend, when IBM announced PL/1 they took the premptive
>| measure of trademarking PL/2 etc.

and leic...@zodiac.rutgers.edu writes:
>"Legend" is the right word. This never happened; it COULD NOT happen, at
>least under US trademark law, because there is no such thing as a "preemptive
>trademark": To claim a trademark, you have to use the mark "in trade".

During the (First) History of Programming Languages Conference in
1978, there was a session on PL/I. Dan McCracken asked: "Did you guys
intend it to be PL/I, or PL/1? George Radin noted that he used PL/1,
but wasn't sure what was official.

Robert Rosin said: "It's my understanding that IBM copyrighted several
PL/Ns -- I wonder what those Ns were expressed in."

Finally, it was determined that the ANSI standard was PL/I, where the
Roman I had been chosen as the result of a vote.

On the other hand, nobody ever resolved the question of the protection
of the names PL/II, et al.

Preston Briggs

leic...@zodiac.rutgers.edu

unread,
Oct 21, 1992, 10:38:12 AM10/21/92
to
In article <spray.7...@convex.convex.com>, sp...@convex.com (Rob Spray)
writes:

| According to legend, when IBM announced PL/1 they took the premptive
| measure of trademarking PL/2 etc.
|
"Legend" is the right word. This never happened; it COULD NOT happen, at
least under US trademark law, because there is no such thing as a "preemptive
trademark": To claim a trademark, you have to use the mark "in trade".
(The situation is different in some other parts of the world, particularly in
Asia.)

| I wonder who has or is trying to trademark Sexium, Hexium, Septium et al.
|

Assuming no one is already using them, anyone who wants to can do so. *You*
could do so: Just start selling something - anything - and describing it in
public as "Hexium" (trademark). (It would be best if you chose something
related to computers.) Who knows, a couple of years from now, Intel could be
knocking at your door, offering to buy rights to your trademark. :-)

(Note: Don't quit your day job.)
-- Jerry

Rob Peglar

unread,
Oct 21, 1992, 11:01:11 AM10/21/92
to
In article 28...@minster.york.ac.uk, mj...@minster.york.ac.uk () writes:
>And of course, releasing a whole raft of coprocessors (that are actually
>full processors) and processors with different names, capabilties and
>specifications is not at all confusing to the end user. At all. Honest.
>
>It's interesting that Intel feels the need to go for Brand Loyalty, rather
>than letting the product stand or fall on its capabilities.


Well, I hope this doesn't disillusion comp.arch-ers, but the above
(brand loyalty) is a real factor in marketing. This is one of the symptoms
of the disease known as "marketing is king, not product".

The disease is real, it spreads from industry to industry, millions are
affected. The fastest way to increase sales is to effectively market your
product, not necessarily to produce a superior product.

Are you surprised? Don't be. Intel is a very successful company, and they
have figured out that two of the major ways to profitability in "the biz"
nowadays are 1) patent income (royalties, licenses, etc.) and 2) marketing savvy.

You can call it Pentium, call it anything you want, just as long as you can
copyright it. Intel is only doing what the courts insist it do, given point
1) above. Don't bash Intel for choosing the obvious course. Bash them all
you want for allowing/helping millions of users to remain mired in the 8-bit
compatibility world instead of helping users move into the 1990's. It's just
a shame. Too many users are still digging canals with teaspoons, and Intel's
Pentium will keep the teaspoon in their hands.

Rob

---
-legal mumbo jumbo follows-
This mail/post only reflects the opinions of the poster (author),
and in no manner reflects any corporate policy, statement, opinion,
or other expression by Network Systems Corporation.

Sam Drake

unread,
Oct 21, 1992, 1:41:55 PM10/21/92
to
In article <1992Oct21...@zodiac.rutgers.edu> leic...@zodiac.rutgers.edu writes:
>In article <spray.7...@convex.convex.com>, sp...@convex.com (Rob Spray)
>writes:
>| According to legend, when IBM announced PL/1 they took the premptive
>| measure of trademarking PL/2 etc.
>|
>"Legend" is the right word. This never happened; it COULD NOT happen, at
>least under US trademark law, because there is no such thing as a "preemptive
>trademark": To claim a trademark, you have to use the mark "in trade".
>(The situation is different in some other parts of the world, particularly in
>Asia.)

Well, in the mid-1970s I saw a bit on TV about "trademark stores".
These are stores that stock products which are "for sale", but just
barely, and which exist purely to hold down a product name for later
use. The stores were essentially paid by the manufacturers to "carry"
the products. The stores were open to the public, but did not
advertise and did not have signs out front. No one was expected to
come and buy anything; prices were posted which were high enough to
ensure that few, if any, who found the store would purchase anything
(though they reported that some folks who wandered in did, for the
novelty value).

The TV crew actually found one and took a camera through it. It looked
like a real store (very run down), with shelves and product on the shelves.
But there were only a few of each item on the shelves, and no customers.
I vividly remember seeing the reporter picking up packs of tobacco cigarettes
and holding them up for the cameras; they had brand names which were
street terms for marijuana. Every year the tobacco company would make up
a couple of cases of cigarettes with these brand names on the packs and would
ship them out to the "trademark stores". The tobacco companies wanted to
nail down the names...just in case legalization ever occurred.

So, while leichter is technically correct, it all boils down to the legal
definition of the phrase "in trade". Whatever the legal definition is,
someone can certainly arrange to meet ... but not exceed ... it.

I'm sure I'll get flamed by folks proclaiming this an Urban Legend.
However, I saw the TV report with my own eyes; no 9th hand information
here. Of course the TV report might have been fradulent, but I have
no way to determine that.


Sam Drake / IBM Almaden Research Center
Internet: dr...@almaden.ibm.com BITNET: DRAKE at ALMADEN

Mark Flynn

unread,
Oct 21, 1992, 2:20:20 PM10/21/92
to
In article <44...@ogicse.ogi.edu> bor...@ogicse.ogi.edu (M. Edward Borasky) writes:
>
>"Market-speak" is a synonym for "listening to the customer".
>
That's funny. I would use the phrase "talking to the costumer". They're not
giving the customer what he asked for, they're telling him what he wants.
That's what advertising is all about.

Mark Flynn


Adam Kao

unread,
Oct 21, 1992, 12:50:45 PM10/21/92
to
In article <1c1b6c...@sumeru.hal.com> all...@hal.COM (Dennis Allison) writes:
>Um.. well, Intel used to be a nice technical company before
>the market-speak folk took over. (...) It will be
>interesting to see them a year or two from now explaining to
>the market how their Pentium processsor (what an awful name!)
>is X86 and 586 compatible.

I'm embarassed to say, I actually like the name (I'm not saying I'll
like the architecture, ok?). And, from a marketing perspective,
it's the logical move. Really. The world does not revolve around
technical concerns.

Too much has already been said on this topic for this group.
Should we move it to comp.misc? Another group?

Adam

Dennis O'Connor

unread,
Oct 21, 1992, 3:47:02 PM10/21/92
to

gr...@helicon.sce.carleton.ca (Greg Franks) writes:

] In article <> cbuc...@unix1.tcd.ie (Colm Buckley) writes:
] > == gl...@pdx007.intel.com (Andy Glew)
]
] >SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
] >tradition today in announcing that the fifth generation of its
] >compatible microprocessor line would be named the Pentium
] >processor rather than the 586.
]
] So what's the sixth-generation one to be called? The "Hexium"? Sounds
] really good...
]
] I think "sexium" is a more *likely* choice :-).

I wouldn't count on this scheme continuing, for if it did, look what
the successor to the successor to the successor to the successor
to the successor to the Pentium would be :

the "DECium".

Not real likely, I think :-)

Naturally, there's nothing remotely resembling an official
Intel statement in this posting, as if you couldn't guess !
--
Dennis O'Connor doco...@sedona.intel.com

Wis Macomson

unread,
Oct 21, 1992, 4:34:45 PM10/21/92
to
How does one pronounce this new name?

PENT-ee-um
- or -
PEN-shum

--
Wis Macomson
Intel SSD, CO4-06 | 15201 NW Greenbriar Pkwy. | Beaverton, OR 97006
w...@ssd.intel.com | (503) 629-7766 | fax (503) 690-4302

prism.cs.orst.edu

unread,
Oct 21, 1992, 5:00:52 PM10/21/92
to

I think I'd use the term "talking at the customer" instead. The whole thing
reminds me of the American Presidential debates:

Reporter: "The American people have said they want to talk issues."
Bush: "They want to talk character. Character is the real issue."
Reporter: "But they've said they don't want to hear about character."
Bush: "We know they do. We'll keep bringing it up because it's important."
Voter: "Please talk issues. We don't CARE about the character issue!
You're all liars, so we have to choose based on issues!"
Bush: "They really want to hear about character even if they say they don't."
...

Marketing: Pick something that confuses the issues enough to make the best
presentation win rather than the best product, then keep hammering it at them.
--
Dana Jacobsen Oregon State University
jac...@cs.orst.edu Computer Science
jac...@solar.cor2.epa.gov Power, Corruption, & Lies -- Bush '92

Roger B.A. Klorese

unread,
Oct 21, 1992, 10:29:01 PM10/21/92
to
In article <cbuckley....@unix1.tcd.ie>, cbuc...@unix1.tcd.ie (Colm

Buckley) writes:
|> Incidentally, if the Pentium is the 5th generation processor, doesn't that
|> make the old 8086/8088 the "zeroth" generation?

If you check the press, they are now basically denying the existence of the
80186.
--
ROGER B.A. KLORESE +1 415 ALL-ARFF
rog...@unpc.QueerNet.ORG {ames,decwrl,pyramid}!mips!unpc!rogerk
"Normal is not something to aspire to, it's something to get away from."
-- J. Foster

CP/M lives!

unread,
Oct 21, 1992, 11:30:59 PM10/21/92
to
In article <1992Oct21.2...@SSD.intel.com>, w...@ssd.intel.com (Wis Macomson ) writes:
> How does one pronounce this new name?
>
> PENT-ee-um
> - or -
> PEN-shum

I kind of have a penchant for PEN-shum.

Couldn't resist.

Roger Ivie
iv...@cc.usu.edu

Jeffrey Bradford

unread,
Oct 22, 1992, 2:02:48 AM10/22/92
to
In article <BwI48...@queernet.org> you write:
>In article <cbuckley....@unix1.tcd.ie>, cbuc...@unix1.tcd.ie (Colm
>Buckley) writes:
>|> Incidentally, if the Pentium is the 5th generation processor, doesn't that
>|> make the old 8086/8088 the "zeroth" generation?
>
>If you check the press, they are now basically denying the existence of the
>80186.
>--

Well, has there ever really been a computer made with the 80186?
(well, one that was sold comercially.) As far as I can remember
(which isn't much) they're used as "co-processors" like on a
hard disk cache.

Jeff


Timothy C. May

unread,
Oct 22, 1992, 3:10:50 AM10/22/92
to
Jeffrey Bradford (jbra...@leland.Stanford.EDU) wrote:

: >If you check the press, they are now basically denying the existence of the


: >80186.
: >--
:
: Well, has there ever really been a computer made with the 80186?
: (well, one that was sold comercially.) As far as I can remember
: (which isn't much) they're used as "co-processors" like on a
: hard disk cache.

Yes, Tandy bet on the 186 and offered a system based on it. I think it
was the Tandy 2000, back around 1984. They advertised it heavily, but
it still flopped.

186s are used in lots of designs, but mostly hidden from the end user,
as you point out.

Anssi Karhinen

unread,
Oct 22, 1992, 4:49:15 AM10/22/92
to

There was a finnish company, Nokia, that made a 80186 based MS-DOS
machine called Mikko 2. It was quite popular in some european
countries. This was back in mid eighties. (by the way ICL now owns
the company)

Anssi
(i am not associated with the above companies in any way)

Timo Suhonen

unread,
Oct 22, 1992, 3:04:38 AM10/22/92
to
jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:

Well, has there ever really been a computer made with the 80186?

Sure there have been such a computer: MikroMikko 2A. Made in Finalnd by
Nokia (owned now by ICL). It had 2 186's inside. One for memory refresh
and one for processing... Cool machine!
--
Timo "I am logged in, therefore I am" Suhonen
"There is no need for the President of the United States to be smart" -HST
Opinions(?) are mine (if not stolen), NOT those of Univ. of Jyvaskyla.

Stephan Melin

unread,
Oct 22, 1992, 4:58:11 AM10/22/92
to
Ok, now Intel call their 486 sucessor "Pentium".
So now imagine this:
AMD, Cyrix, C&T and maybe some others reach an agreement about the
specifictions of a 586 (instruction set, pin-out, etc.) and start
a massive marketing campaign right when Intel starts theirs for the
"Pentium". The average consumer would think that the 586 is the true
successor of the 486...
A possible outcome could be that a few years later we will
read ads like these: "...Processor: Intel ???? (what ever name they
choose for this item), 586 compatible..."
So if I were in the Intel marketing dept. I would make sure that the
number 586 appears in the new name....

Just my personal thoughts
--
Stephan Melin

me...@hlrserv.hlrz.kfa-juelich.de || hkf...@djukfa11.bitnet

Tom Haapanen

unread,
Oct 22, 1992, 8:26:54 AM10/22/92
to
jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:
> Well, has there ever really been a computer made with the 80186?
> (well, one that was sold comercially.)

Cimcorp Icon. Still in use in a lot of Canadian schools --- includes net-
working and usually runs QNX.

[ \tom haapanen "i don't even know what street canada is on" -- al capone ]
[ to...@wes.on.ca "trust the programmer" -- ansi c standard ]
[ waterloo engineering software "to thine own self be true" -- polonius ]

Gregory R. Block

unread,
Oct 22, 1992, 11:38:46 AM10/22/92
to
In article <1992Oct21.2...@cc.usu.edu> iv...@cc.usu.edu (CP/M lives!) writes:
>I kind of have a penchant for PEN-shum.

Yup. Actually, it's the PEN-sion. It gives you a certain number of
MIPS, SPECmarks, or Dhrystones, based upon your monthly income for the
previous five years... Leave it to Intel, eh?

--
(: (: (: (: Have you overdosed on smileys today? Why NOT!?! :) :) :) :)
(: NEVER EVER mess with a PCB jumper you don't understand, :)
(: even if it's labelled "SEX AND FREE BEER". -Dave Haynie :)
(: (: (: (: (: (: (: (: (: (: (: (: (:) :) :) :) :) :) :) :) :) :) :) :)

Damon

unread,
Oct 22, 1992, 11:09:09 AM10/22/92
to

Did you hear about the (now very old) BBC spoof documentary on
spaghetti farming? Lots of people saw it with their own eyes... B^>

But, yes, I can believe in `Trademark Stores' (TM).

Damon
--
Damon Hart-Davis | Tel/Fax: +44 81 755 0077 |1.29|| Cheap Sun eqpt available.
Internet: d...@exnet.co.uk | Also: Da...@ed.ac.uk || Mail/news feeds available.
--------------------------+ Will exchange uucped local articles free over V22b.
Public access UNIX (Suns), news and mail for #5 per month. FIRST MONTH FREE.

Damon

unread,
Oct 22, 1992, 11:30:27 AM10/22/92
to

A PR company I work with has on its wall a very candid sign: ``There is
no market until you tell the customers what they want.'' *THAT* is
marketing and market-speak... B^>

Damon

PS. I'm proud that FORTRAN is *not* one of the languages I program in. B^> B^>

Damon

unread,
Oct 22, 1992, 11:35:18 AM10/22/92
to
In article <1992Oct20....@craycos.com> s...@craycos.com (Steve Gombosi) writes:

>In article <cbuckley....@unix1.tcd.ie> cbuc...@unix1.tcd.ie (Colm Buckley) writes:
>>> == gl...@pdx007.intel.com (Andy Glew)
>>
>>>SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
>>>tradition today in announcing that the fifth generation of its
>>>compatible microprocessor line would be named the Pentium
>>>processor rather than the 586.
>>
>>So what's the sixth-generation one to be called? The "Hexium"? Sounds
>>really good...
>
>Nope, they'll switch to pseudo-Latin instead of pseudo-Greek. That way,
>they can call it "Sexium", or just "Sex" for short. This could give
>"Intel Inside(tm)" a whole new meaning ;-).

Madonna would sue.

Damon

Frank Paterra - CTA

unread,
Oct 22, 1992, 1:01:42 PM10/22/92
to

Jeffrey Bradford asks if a stand alone computer was every build
around the 80186. As a previous owner of a tandy 2000, I can
assure you that at least one was!

Thomas P. Chmara

unread,
Oct 22, 1992, 12:53:11 PM10/22/92
to
In article <1992Oct22....@leland.Stanford.EDU>, jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:
|> Well, has there ever really been a computer made with the 80186?
|> (well, one that was sold comercially.) As far as I can remember
|> (which isn't much) they're used as "co-processors" like on a
|> hard disk cache.

I don't know the history of the machine, but the Ontario Ministry of Education
picked (a *long* time ago -- say early '80s) a machine called the "ICON" as
the "standard" platform for their educational programs. (They were nicknamed
the "bionic beaver", which suggests they were a Canadian design). They were/are
a '186-based machine. I don't know whether they were a "custom" job, or
whether they were a "commercial" offering that went nowhere else. Mind you,
they were also a reasonably robust machine, too: trackball in the keyboard,
colour screen, SOLID case construction. Need to be tough, given their market.
They run/ran QNX, so that's definitely a vote in their favour (IMHO).

The machines are still available, and are still being used by some school
boards. My son works on one (elementary-school level). They are now made
by UNISYS. From what I've seen, they suffer from an *incredibly* slow
"network" link to a centralized disk server (rumour has it it's 9600bps!),
and an incompatible architecture (i.e. "not MS-DOS").
---tpc---

--
I am sole owner of the above opinions. These opinions are furnished without
warranty or liability expressed or implied. Your mileage may vary.
-----------------------------------------------------------------------------
Tom Chmara, P.Eng.| INTERNET: t...@x400gate.bnr.ca | Fone: (613)765-2925
BNR Ltd. | | FAX: (613)763-2626

CP/M lives!

unread,
Oct 22, 1992, 11:29:47 AM10/22/92
to
In article <1992Oct22....@leland.Stanford.EDU>, jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:
> Well, has there ever really been a computer made with the 80186?
> (well, one that was sold comercially.) As far as I can remember
> (which isn't much) they're used as "co-processors" like on a
> hard disk cache.

Back in the early days of the clone war there were a couple. I think that
one of the ill-fated Eagle machines was a 186, but I'm not sure.
--

Roger Ivie "My God! That computer is full of Pentium!
iv...@cc.usu.edu It's a wonder that you haven't been turned
into mutants!"

leic...@zodiac.rutgers.edu

unread,
Oct 22, 1992, 1:55:34 PM10/22/92
to
In article <BwH9L...@rice.edu>, pre...@helena.cs.rice.edu (Preston Briggs)
writes:

| During the (First) History of Programming Languages Conference in
| 1978, there was a session on PL/I. Dan McCracken asked: "Did you guys
| intend it to be PL/I, or PL/1? George Radin noted that he used PL/1,
| but wasn't sure what was official.
|
| Robert Rosin said: "It's my understanding that IBM copyrighted several
| PL/Ns -- I wonder what those Ns were expressed in."
|
| Finally, it was determined that the ANSI standard was PL/I, where the
| Roman I had been chosen as the result of a vote.
|
| On the other hand, nobody ever resolved the question of the protection
| of the names PL/II, et al.

Sigh. Just because someone knows something about one field doesn't mean
they know anything about another. Mr. Rosin's "understanding" is just
nonsense. It's impossible to copyright a name like "PL/1". That's not
the way copyright law works. Copyright protects the expression of an idea.
"PL/2" isn't "expression", and there's no "idea" behind it - unless you want
to say that the idea is "a successor language to PL/1", in which case you'd
still have a hell of a stretch to say that "PL/2" in any reasonable sense
"expresses" that idea.

"PL/2" fails on other measures as well - e.g., lack of creativity (which is
why the telephone white pages lost copyright protection).

The closest anyone has managed to come to copyrighting something even vaguely
like this is the successful copyright of "supercalifragilisticexpialidocious",
which in some sense is an artistic creation carrying meaning - at least to
anyone who's seen Mary Poppin's - and is almost a phrase, even if written as
one long word. Besides, protection for creative works, and especially for
things like plays, tends to be broader than for functional language.

Give it up. This is all legend - even if it does make a good story.

-- Jerry

Tom Truscott

unread,
Oct 22, 1992, 7:46:51 PM10/22/92
to

I once installed and maintained some software at Philip Morris.
A person who worked there collected preemptively-trademarked cigarette
packages. (There was a more official name, but I forget it.)
A few would show up from time to time in area convenience stores,
and the company would collect proof that the product
was indeed in trade, and then buy them all back.
He had a few packs in his office, mostly named after counties in that area.
There were no cute names such as "Potpourri".
He said the tobacco used in them was terrible. But of course.

I suppose anyone could confirm this by calling Philip Morris PR,
but as with most legend-like things I suspect no one will bother.

This is not to imply that PL/2 was actually trademarked by IBM.
Just because something sounds legend-like does not mean it isn't!
I wonder if a visit to a reference librarian ... nah, that's too easy.

Tom Truscott

Steve Gombosi

unread,
Oct 22, 1992, 7:03:53 PM10/22/92
to
In article <BwJ4M...@exnet.co.uk> d...@exnet.co.uk (Damon) writes:
>In article <1992Oct20....@craycos.com> s...@craycos.com (Steve Gombosi) writes:
>>In article <cbuckley....@unix1.tcd.ie> cbuc...@unix1.tcd.ie (Colm Buckley) writes:
>>>> == gl...@pdx007.intel.com (Andy Glew)
>>>
>>>>SANTA CLARA, CALIF., October 19, 1992 -- Intel departed from
>>>>tradition today in announcing that the fifth generation of its
>>>>compatible microprocessor line would be named the Pentium
>>>>processor rather than the 586.
>>>
>>>So what's the sixth-generation one to be called? The "Hexium"? Sounds
>>>really good...
>>
>>Nope, they'll switch to pseudo-Latin instead of pseudo-Greek. That way,
>>they can call it "Sexium", or just "Sex" for short. This could give
>>"Intel Inside(tm)" a whole new meaning ;-).
>
>Madonna would sue.

Then the Pope would, of course, counter-sue ;-)


Steve

Joseph Crowe

unread,
Oct 22, 1992, 8:14:35 PM10/22/92
to

When I worked for Intel, they built one, I believe it was called
the 310 or some such.


peter da silva

unread,
Oct 21, 1992, 10:18:51 AM10/21/92
to
In article <44...@ogicse.ogi.edu> bor...@ogicse.ogi.edu (M. Edward Borasky) writes:
> I cast my vote in FAVOR of Pentium. Sure beats "Alpha" :-)!

Oh, no. Alpha is a great name. It implies a whole new generation of products.
Pentium sounds like something you use to kill fire ants.

The most important rule is not to pick a name that will leave you struggling
when the successor comes around. What will the next generation be? Sexium?
Switch languages and go for Hexium? Pentis? Pentium II?

This isn't market-speek, this is lawyer-speak.
--
Peter da Silva `-_-'
Ferranti Intl. Ctls. Corp. 'U`
Sugar Land, TX 77487-5012 "Heeft u vandaag al uw wolf geknuffeld?"
+1 713 274 5180 "Tjener, denne ret er stadig levende."

Andy Glew

unread,
Oct 23, 1992, 1:52:57 AM10/23/92
to

Well, having worked at two other computer companies, I can
*emphatically* tell you that Intel does one hell of a lot more
*listening* to its customers than the other companies did.

Sometimes I think you can listen to customers too much. You'd be
surprised at how many ugly features were asked for explicitly by
customers. Designing a clean computer architecture requires a great
deal of arrogance. But from arrogance comes hubris. Arrogant people
don't listen, even when they should...
--

Andy Glew, gl...@ichips.intel.com
Intel Corp., M/S JF1-19, 5200 NE Elam Young Pkwy,
Hillsboro, Oregon 97124-6497

This is a private posting; it does not indicate opinions or positions
of Intel Corp.

Intel Inside (tm)

Dwight Joe

unread,
Oct 23, 1992, 2:06:38 AM10/23/92
to
In article <GLEW.92Oc...@pdx007.intel.com> gl...@pdx007.intel.com
(Andy Glew) writes:
>...

>Sometimes I think you can listen to customers too much. You'd be
>surprised at how many ugly features were asked for explicitly by
>customers. Designing a clean computer architecture requires a great
>deal of arrogance. But from arrogance comes hubris. Arrogant people
>don't listen, even when they should...
>...

Hmmm...

Is that why the market for all RISC processor families is only a tiny fraction
of the market for just 1 single Intel microprocessor family (i.e. x86)?

Over and over and over, we see that a well-marketed product that addresses
the needs of the customer does much better than a less-well-marketed product
even if it is the "best in its class".

Timo Suhonen

unread,
Oct 23, 1992, 5:05:00 AM10/23/92
to

Whenn wil we get a PentiumSX with 16 bit bus and math coprocessor disabled
by cutting off one of processor's legs??

Daan Sandee

unread,
Oct 23, 1992, 6:59:55 AM10/23/92
to
In article <id.F3...@ferranti.com>, pe...@ferranti.com (peter da silva) writes:
|> The most important rule is not to pick a name that will leave you struggling
|> when the successor comes around. What will the next generation be? Sexium?
|> Switch languages and go for Hexium? Pentis? Pentium II?

Pentekaihemium would be fun.

P.S. You got it backwards. Gk would be Pentium, Hexium, Heptium, Oktium ;
Latin is Quintium, Sexium, Septium, Octium.

Daan Sandee san...@think.com
Thinking Machines Corporation
Cambridge, Mass 02142 (617) 234-5044

Michael Hermann

unread,
Oct 23, 1992, 7:03:20 AM10/23/92
to
me...@hlrz24.hlrz.kfa-juelich.de (Stephan Melin) writes:

>...
>So now imagine this:
>...[other companies calling x86-compatible CPU 586]


>A possible outcome could be that a few years later we will
>read ads like these: "...Processor: Intel ???? (what ever name they
>choose for this item), 586 compatible..."
>So if I were in the Intel marketing dept. I would make sure that the
>number 586 appears in the new name....

What could Intel stop from using 586 then themselves (if it is really
that important) ?. If the number 386 and 486 could not be protected by Intel,
why should 586 be protectable by others?

I don't think that naming is that important to customers. When people
checked that a V20 was faster than a 8088 and mostly compatible they
replaced their 8088 with a V20, though '8088' didn't appear in the chips
name (this was 70108 anyway).

Michael Hermann

--
News System ne...@regent.e-technik.tu-muenchen.de
Lehrstuhl fuer Institute of
Rechnergestuetztes Entwerfen Electronic Design Automation
Technische Universitaet Muenchen Technical University of Munich, Germany

Robin Fairbairns

unread,
Oct 23, 1992, 5:42:41 AM10/23/92
to

In article <GLEW.92Oc...@pdx007.intel.com>,
gl...@pdx007.intel.com (Andy Glew, who must be feeling pretty fed up by

new) writes:
|> In article <44...@ogicse.ogi.edu> bor...@ogicse.ogi.edu (M.
Edward Borasky) writes:
|> >"Market-speak" is a synonym for "listening to the customer".
|>
|> That's funny. I would use the phrase "talking to the costumer".
|> They're not giving the customer what he asked for, they're telling
|> him what he wants. That's what advertising is all about.
|>
|> Well, having worked at two other computer companies, I can
|> *emphatically* tell you that Intel does one hell of a lot more
|> *listening* to its customers than the other companies did.
|>
|> Sometimes I think you can listen to customers too much. You'd be
|> surprised at how many ugly features were asked for explicitly by
|> customers. Designing a clean computer architecture requires a great
|> deal of arrogance. But from arrogance comes hubris. Arrogant people
|> don't listen, even when they should...

This thread (to which I've contributed) of Intel bashing has probably
gone far enough. The point has been entirely adequately made that
pretty much no-one likes the lawyer/marketroid-speak that Andy's
original posting was phrased in. Most people seem not to care too
much for the brand new name either (and it gives the likes of me
opportuinites for feeble jokes, as well).

I can however, assure Andy (and any other manufacturer that cares to
employ his company's products) that I'll willingly provide a home for
a machine based on Pentium. I may moan about it, but I would love to
own it!

And I'll bet I'm not alone among the moaners in this newsgroup :-)
--
Robin (come back John Drummond) Fairbairns r...@cl.cam.ac.uk
U of Cambridge Computer Lab, Pembroke St, Cambridge CB2 3QG, UK

Michael A. Iverson

unread,
Oct 23, 1992, 10:58:30 AM10/23/92
to
>>The Pentupium (as in pent-up demand) with its pentacles and pentagrams
>>wil still likely win the '93 Processor Pentathlon (TM, Intel Inside).
>
>If Pentium means Pentup demand - wait till (credits go to my boss Sunil Joshi)
>


You realize that the pentupium's pentagram really is the
five point star the infamous Chrysler Corporation.

I expect ol'Lee will CEO Intel, and we can expect
to see chips with enclosures made of fine "corinthian" leather.
We will benefit from the new 7 year/70,000 MIPS warranty, however.

Mike Iverson
_________________________________________
Department of Electrical Engineering
The Ohio State University
-----------------------------------------


M. Edward Borasky

unread,
Oct 23, 1992, 12:52:12 PM10/23/92
to
In article <spray.7...@convex.convex.com> sp...@convex.com (Rob Spray) writes:
>According to legend, when IBM announced PL/1 they took the premptive
>measure of trademarking PL/2 etc.
>
>I wonder who has or is trying to trademark Sexium, Hexium, Septium et al.
From the Webster's:

Quintium (n.) -- A generic processor pin-compatible with the Intel(TM)
Pentium(TM) processor. Also, a game similar to Dungeons and Dragons(TM)
played with five-sided dice.

DJ Walker-Morgan

unread,
Oct 23, 1992, 4:14:29 AM10/23/92
to
In article 53...@leland.Stanford.EDU, jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:
>
>Well, has there ever really been a computer made with the 80186?
>(well, one that was sold comercially.) As far as I can remember
>(which isn't much) they're used as "co-processors" like on a
>hard disk cache.
>
>Jeff

Yes. Research Machines early nearly-PC-compatibles were based on the 80186.


---

============================================================================
d...@micromuse.co.uk |"In a perfect world we'd all sing in tune
Voice +44-71-352-7774 | but this is reality so give some room"
Fax +44-71-351-7834 | (Sir) William Bragg
------------------------+---------------------------------------------------
Non-standard Disclaimer : "I didn't do it, it wasn't me, I wasn't there"

Michele Costabile

unread,
Oct 23, 1992, 5:46:41 PM10/23/92
to
Pentium sounds quite horrible, I was wondering, maybe the clock doubler
version could be called re-pentium.

Michele

"if you have a cache miss, you can make a check ... or charge"

David DiGiacomo

unread,
Oct 23, 1992, 4:54:49 PM10/23/92
to
In article <BwI48...@queernet.org> rog...@QueerNet.ORG (Roger B.A. Klorese) writes:
>In article <cbuckley....@unix1.tcd.ie>, cbuc...@unix1.tcd.ie (Colm
>Buckley) writes:
>|> Incidentally, if the Pentium is the 5th generation processor, doesn't that
>|> make the old 8086/8088 the "zeroth" generation?
>
>If you check the press, they are now basically denying the existence of the
>80186.

The 80186/80188 have the same generation CPU core the 8086/8088. (I don't
think the CPU core is *exactly* the same, but the differences aren't very
significant.)

--
David DiGiacomo, Adobe Systems, Mountain View, CA d...@adobe.com

Byron Chun

unread,
Oct 23, 1992, 6:33:28 PM10/23/92
to
d...@micromuse.co.uk (DJ Walker-Morgan) writes:

: In article 53...@leland.Stanford.EDU, jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:
: >
: >Well, has there ever really been a computer made with the 80186?
: >(well, one that was sold comercially.) As far as I can remember
: >(which isn't much) they're used as "co-processors" like on a
: >hard disk cache.
: >
: >Jeff
:
: Yes. Research Machines early nearly-PC-compatibles were based on the 80186.
:

*All* of the 3Com 3Server systems were 80186 based.
--
by...@sfsuvax1.sfsu.edu ========================================
| I wrote COBOL once, but I didn't |
" pol tlhIH vuD | compile. |
=Famous Klingon phrase= " | Standard disclaimers etc... |

Bohdan Tashchuk

unread,
Oct 23, 1992, 6:33:16 PM10/23/92
to

>Well, having worked at two other computer companies, I can
>*emphatically* tell you that Intel does one hell of a lot more
>*listening* to its customers than the other companies did.

>Sometimes I think you can listen to customers too much. You'd be
>surprised at how many ugly features were asked for explicitly by
>customers.

Yes and no.

Looking at how the bus interface changed from the 386 to the 486, it's clear
that Intel did a very good job listening. The engineers are on the ball. I
assume Pentium will continue to improve in this area.

But I'd like you to tell me which customers came to you and asked for THREE
incompatible pinouts between the 486DX, 486SX, and 487 (nee OverDrive). Is
this what you mean by "ugly features were asked for explicitly"? Probably not.
I think this is a result of LAMS (Liberal Arts Marketing Slime).

To adapt a quote that I recently saw on the net about IBM:

Intel isn't full of technical morons, just marketing idiots.

UD12...@ndsuvm1.bitnet

unread,
Oct 24, 1992, 11:11:16 PM10/24/92
to
RE: 80186
I do remeber the Mindset was based around the 80186. Kick graphics (for
the time) but a lack of decent expandibility, and [trying to remeber without
my sources] some incompatibilty problems. I know one is sitting in a museum
somewhere and you could have picked one up for $400 by mail order about a
year ago.

Matthew McCowan
Data Manager LHCC/CCDP

Jan Mikkelsen

unread,
Oct 24, 1992, 1:54:31 AM10/24/92
to
In article <1992Oct22....@leland.Stanford.EDU> jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:
>Well, has there ever really been a computer made with the 80186?
>(well, one that was sold comercially.) As far as I can remember
>(which isn't much) they're used as "co-processors" like on a
>hard disk cache.
>
>Jeff

Yes, the Tandy 2000 was one, there were also a number of laptops which
used them. I'm sure there were others ...
--
Jan Mikkelsen
ja...@dramba.neis.oz.AU or janm%dramba....@metro.ucc.su.oz.au
"She really is."

Tim McCaffrey

unread,
Oct 25, 1992, 12:44:55 PM10/25/92
to
186 based computers:

Tandy 2000
Burroughs/Unisys B26s and B27s (also known as the Convergent
technoligies NGEN workstation, also marketed by NCR and Honeywell).
Back around 84-85 was something called a Mind-Set(?) with a
188.

Tim McCaffrey

Paul Ducklin

unread,
Oct 26, 1992, 9:22:37 AM10/26/92
to
>A6. We chose the name as it passed a number of ground rules we
> set: it works worldwide and didn't have an offensive meaning
^^^^^^^^^^^^^^^^^
> in a foreign country; it sounds like an ingredient
^^^^^^^^^^
> within the PC(depends on name), which is what the "Intel
> Inside(R)" campaign is all about; it has positive associations;
^^^^^^^^^^^^^^^^^^^^^
> and finally, it's trademarkable.

Far out. Far, far out. My immediate "free association" with the name
was threefold:

1. "Pentagon", as in the stronghold of the US military. I'm not
entirely convinced that this doesn't have an offensive meaning
in certain foreign countries :-)

2. "Pentagram", as in the occulto-satanic symbol. Positive associations?

3. "xxxx-ium", as in the pseudo-Latinoid names given to the increasingly
wild transuranic elements. Some "ingredient"! Will the Pentium [TM]
provide its own glow-in-the-dark backlight for LCD-based notebooks?

BTW: the last chip for which I recall such pre-availability fanfare was
the Inmos H1 [aka T9000]. Can you buy them yet?


--

--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--<>--
Paul Ducklin du...@nuustak.csir.co.za

CSIR Computer Virus Research Lab * Box 395 * Pretoria * 0001 S Africa

Gavin Flower

unread,
Oct 27, 1992, 4:44:06 AM10/27/92
to

In article <1992Oct22....@leland.Stanford.EDU> jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:
[...]

>Well, has there ever really been a computer made with the 80186?

Well Acorn made an addon to the old BBC model 'B' computer, which used
an 80186, for those people who felt the need to run MS-DOS
applications.


Gavin
--
Tomorrow's Society | flow...@kosmos.wcc.govt.nz
Depends on ----------------------------
Today's Children - help us raise them properly!
******* These comments have no known correlation with dept. policy! *******

David Shepherd

unread,
Oct 27, 1992, 6:37:25 AM10/27/92
to
Gavin Flower (Gavin....@comp.vuw.ac.nz) wrote:
: In article <1992Oct22....@leland.Stanford.EDU> jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:
: >Well, has there ever really been a computer made with the 80186?

: Well Acorn made an addon to the old BBC model 'B' computer, which used
: an 80186, for those people who felt the need to run MS-DOS
: applications.

didn't one of the Research Machines Nimbus machines (the well known
(well at least in UK schools :-) not-quite PC compatibles) use a 186?

--
--------------------------------------------------------------------------
david shepherd: d...@inmos.co.uk or d...@inmos.com tel: 0454-616616 x 625
inmos ltd, 1000 aztec west, almondsbury, bristol, bs12 4sq
1992: celebrate the quincentenary of columbus getting lost

|S| Norbert Juffa

unread,
Oct 27, 1992, 7:30:36 AM10/27/92
to
In <1992Oct22....@kong.gsfc.nasa.gov> fpat...@kong.gsfc.nasa.gov writes:

>
> Jeffrey Bradford asks if a stand alone computer was every build
> around the 80186. As a previous owner of a tandy 2000, I can
> assure you that at least one was!

Around the 1982/1983 time frame, there were quite a few PCs based on the
80186. The ones I remember are the Siemens PC-D and the Philips :YES. I
am not sure about DEC's Rainbow, but I think it was 80186 based, too.
Maybe someone from DEC could comment on this. The problem with most (all?)
80186 based PCs was that they lacked compatibility with the IBM PC (or AT).
I seem to remember that this was a problem with the Tandy 2000 as well.

Norbert
-------------------------------------------------------------------------------
Norbert Juffa email: S_J...@IRAVCL.IRA.UKA.DE Live and let live!

randy hyde

unread,
Oct 27, 1992, 3:36:07 PM10/27/92
to
If the 8086 is the zeroth generation processor (with pentium being the fifth)
what does that make the 8085? The 8080? The 4040? the 4004? The 8008?

randy hyde

unread,
Oct 27, 1992, 3:45:17 PM10/27/92
to
>> 80186/80188 uses the same core as the 8086/8088

Are you sure? It's been a while, but I seem to recall that the 80186/80188
was quite a bit faster at the same clock speed as their earlier brethren
(better microcode).

Jonathan J. Smith

unread,
Oct 28, 1992, 10:12:37 AM10/28/92
to

It also had some new instructions.

Jonathan Smith

Alan Braggins

unread,
Oct 28, 1992, 4:57:23 AM10/28/92
to
>>>>> On Tue, 27 Oct 1992 09:44:06 GMT, Gavin....@comp.vuw.ac.nz (Gavin Flower) said:
> In article <1992Oct22....@leland.Stanford.EDU> jbra...@leland.Stanford.EDU (Jeffrey Bradford) writes:
> [...]
>>Well, has there ever really been a computer made with the 80186?

> Well Acorn made an addon to the old BBC model 'B' computer, which used
> an 80186, for those people who felt the need to run MS-DOS
> applications.

I think the Archimedes software PC emulator claims to emulate a 80186,
(possibly to support stuff written for the BBC addon??). Does that count?

--
Alan Braggins, al...@sdl.mdcbbs.com, abra...@cix.compulink.co.uk
Shape Data - A division of EDS-Scicon Limited. Cambridge, UK +44-223-316673
"Any technology distinguishable from magic is insufficiently advanced."
"My employer does not necessarily share my views - but I'm working on it."

Martin Soques

unread,
Oct 28, 1992, 11:37:21 AM10/28/92
to
In article <23...@galaxy.ucr.edu> rh...@ucrengr.ucr.edu (randy hyde) writes:

Randy is correct. The 80186/188 incorporated hardware improvements in the
execution and bus interface units of the CPU core that allowed it to be
faster than the 8086/88. Notably, the 80186/188 had a dedicated hardware
effective address (EA) adder rather than a microcode routine in the 8086/88.
The 80186/188 also improved mult/div, shift/rot and move-string instructions.
New instructions (e.g., PUSHA/POPA) were also introduced with the 80186/188.
--
------------------------------------------------------------------------
snail: Martin P. Soques | Opinions are my own ...
P. O. Box 17341 | E-mail: mso...@mozart.AMD.COM
Austin, TX 78760 | phone: (512) 440-1694

Daniel Barclay

unread,
Oct 28, 1992, 9:01:05 AM10/28/92
to
> >Madonna would sue.

> Then the Pope would, of course, counter-sue ;-)

Where does Sinead come in?
--
------------------------------------------------------------------------------
Daniel S. Barclay CAD Language Systems, Inc.
Suite 101, 5457 Twin Knolls Rd.
Why can't _I_ think of a signature? Columbia, MD 21045 USA

Lee Chia Ling

unread,
Oct 28, 1992, 11:01:34 PM10/28/92
to

>Jonathan Smith

If I remember correctly, it has 10 new instructions, including:
BOUND --- check bounds of arrays,
PUSHA --- push all registers onto the stack,
POPA --- pop ...
INS --- input string
OUTS --- output string
and some new versions of the shift and rotate instructions, ROL, ROR, etc.

It also has some more modules within the CPU so that a computer made using
this chip can have less glue logic. Targeted for embedded systems, I believe.

--- cllee

Shahin Khan.

unread,
Oct 28, 1992, 11:55:16 PM10/28/92
to
So, what is the half-life of this new ingredient/element?
With that many transistors, it is probably pretty radioactive!

For those interested in "market speak" in the "high-tech" area,
there is a good article:

"Marketing is everything", by Regis McKenna
Harvard Business Review, Jan-Feb 1991. Page 65.

Marketing is not about "telling" the customer nor "listening" to the customer.
It's about having a "dialogue"!
It is not about fooling the customer nor following the customer.
It has something to do with leadership and corporate culture...
(and I'm off the podium ;-)

Speaking for me,
Shahin.

Luc Maillet

unread,
Oct 29, 1992, 2:51:20 AM10/29/92
to
|> In article <1992Oct21.2...@cc.usu.edu> iv...@cc.usu.edu (CP/M lives!) writes:
|> >I kind of have a penchant for PEN-shum.

I believe that the linguistic root "penta" is Greek in origin, and as such
the 't' is not pronounced 's' or 'sh'.

BTW, and IMHO ( what can I do against such a large company as Intel ), they
made a linguistic error by mixing different roots( the 'ium' suffix is latin ).

So, if you want to pronounce "pentium" 'correctly', say 'PEN-tee-om'.

But, anyway, who really cares ?

Z.

The present posting is due to a system glitch.

|S| Norbert Juffa

unread,
Oct 29, 1992, 7:07:56 AM10/29/92
to
In <8...@tls-cs.cert.fr> mai...@tls-cs.cert.fr writes:

> BTW, and IMHO ( what can I do against such a large company as Intel ), they
> made a linguistic error by mixing different roots( the 'ium' suffix is latin ).
>

Who says you can't come up with a new word with roots in two (or even more)
languages? Take a look at the ethymology (sp?) of some words in your dictionary
and you will find quite a few which trace their origins to two or more
languages. What about hexadecimal (hexa is from Greek, decimal from Latin),
or automobile (auto being Greek, mobil- being Latin, in pure Latin it would be
a ipsemobile or some such)? I am sure there are more good exaxples, but I know
too little Greek/Latin to come up with them right away.

Norbert

Sidney W. Kitchel

unread,
Oct 29, 1992, 8:50:10 AM10/29/92
to
S_J...@iravcl.ira.uka.de (|S| Norbert Juffa) writes:
|>In <8...@tls-cs.cert.fr> mai...@tls-cs.cert.fr writes:
|>> BTW, and IMHO ( what can I do against such a large company as Intel ), they
|>> made a linguistic error by mixing different roots( the 'ium' suffix is latin ).
|>>
|>Who says you can't come up with a new word with roots in two (or even more)
|>languages?

Right!! Monsieur Maillet would be well advised to watch a lot more
TELEVISION before playing the no-Greek-and-Latin-words card!

--Sid
--
Sidney W. Kitchel kit...@cs.indiana.edu, kit...@dpsi.com
Data Parallel Systems, Inc. ============|| DPSI ||===============
4617 E. Morningside Drive (812) 334-8100
Bloomington, Indiana, 47408 USA FAX: (812) 334-8121

Dennis O'Connor

unread,
Oct 29, 1992, 11:06:56 AM10/29/92
to

rh...@ucrengr.ucr.edu (randy hyde) writes:
] If the 8086 is the zeroth generation processor (with pentium being the fifth)

] what does that make the 8085? The 8080? The 4040? the 4004? The 8008?

Confine your thinking to Intel processors that run DOS. Then you won't
have to worry about how the Intel i432(tm), i860(tm) and i960(R)
microprocessors fit into your generational counting.
--
Dennis O'Connor doco...@sedona.intel.com

Sean Matthews

unread,
Oct 29, 1992, 9:56:24 AM10/29/92
to
In article <1cok6s...@iraul1.ira.uka.de>, S_J...@iravcl.ira.uka.de (|S| Norbert Juffa) writes:
|> In <8...@tls-cs.cert.fr> mai...@tls-cs.cert.fr writes:
|>
|> > BTW, and IMHO ( what can I do against such a large company as Intel ), they
|> > made a linguistic error by mixing different roots( the 'ium' suffix is latin ).
|> >
|> Who says you can't come up with a new word with roots in two (or even more)
|> languages? Take a look at the ethymology (sp?) of some words in your dictionary
|> and you will find quite a few which trace their origins to two or more
|> languages. What about hexadecimal (hexa is from Greek, decimal from Latin),
|> or automobile (auto being Greek, mobil- being Latin, in pure Latin it would be
|> a ipsemobile or some such)? I am sure there are more good exaxples, but I know
|> too little Greek/Latin to come up with them right away.

`Television' of course.

Quotation from English don on first hearing about it (absit nomen):

`no good will come of this device; the name is half Latin
and half Greek'

Sean

--
Sean Matthews <se...@mpi-sb.mpg.de>
Work: Max-Planck-Institut fuer Informatik, phone: +49 681 302 5363
Im Stadtwald, W-6600 Saarbruecken, Germany fax: +49 681 302 5401
Home: Graf-Johann Str. 20, W-6600 Saarbruecken phone: <none currently>

Iain McVey

unread,
Oct 29, 1992, 1:00:31 PM10/29/92
to
In article <1992Oct28....@walter.cray.com> sha...@eastrg1.cray.com (Shahin Khan.) writes:
>Marketing is not about "telling" the customer nor "listening" to the customer.
>It's about having a "dialogue"!
>It is not about fooling the customer nor following the customer.
>It has something to do with leadership and corporate culture...

Quick! Print that off and send it down to marketing!

( Couldn't resist, sorry )

- Iain -

--
Iain McVey (mc...@mpr.ca) | "Join the army, they said, see the next
Software Designer | world..." - Carry on up the Kyber
MPR Teltech Ltd. | "This bottle of whisky is awful. I'll be
8999 Nelson Way, Burnaby, BC | glad when it's done" - One Scot to another

Steve Gombosi

unread,
Oct 29, 1992, 11:38:22 AM10/29/92
to
In article <8...@tls-cs.cert.fr> mai...@tls-cs.cert.fr (Luc Maillet) writes:
>|> In article <1992Oct21.2...@cc.usu.edu> iv...@cc.usu.edu (CP/M lives!) writes:
>|> >I kind of have a penchant for PEN-shum.
>
> I believe that the linguistic root "penta" is Greek in origin, and as such
>the 't' is not pronounced 's' or 'sh'.
>
> BTW, and IMHO ( what can I do against such a large company as Intel ), they
>made a linguistic error by mixing different roots( the 'ium' suffix is latin ).

So did the twit who coined the word "television", n'est-ce pas?


Steve

Ralph Schmidt

unread,
Oct 30, 1992, 3:01:04 AM10/30/92
to
dan...@clsi.COM (Daniel Barclay) writes:

>> >Madonna would sue.

>> Then the Pope would, of course, counter-sue ;-)

>Where does Sinead come in?

Ireland...and she was absolutely right with their sentence:

o Fight the real enemy!

Regards..

--
Ralph Schmidt la...@uni-paderborn.de
University of Paderborn (Germany)

Lee W Campbell

unread,
Oct 30, 1992, 3:35:35 PM10/30/92
to
((()))((()))((()))((()))((()))((()))((()))((()))((()))((()))((()))((()))

A ?Possible? Future History of Intel(TM) Pentium(TM) Microprocessors

Copyright Lee Campbell <el...@media.mit.edu>
Circulate this for Yuks, but not for Bucks!


10/92 Intel unveils i486 follow-on; announces name will be "Pentium"
because "586" is not copywritable.

04/93 Pentium begins sampling. The usual obscure bugs appear. This
time persistant ones are associated with opcode X666.

06/93 Intel announces low-power, reduced performance version of
Pentium for use in portables. Ad campaign features engineers
backpacking with portable computers, forming token ring
around campfire. Naturally, the chip is named "Tentium."

11/93 Marketeers around the world are stunned by Intel's bold new
marketing strategy: leasing of microprocessors. Customers
will be able to lease chips with option to buy or to upgrade
to the next generation which is guaranteed to be pin
compabible (The chips have a special pinout with dozens of
pins reserved for future use.) The chip is dubbed "Rentium."

03/94 An uneasy alliance of the Vatican and fundamentalist Christians
demands a CPU with no opcodes numbered 666 in octal, decimal
or hexidecimal. Intel listens to its customers and responds
with a special compiler with work-arounds, and a chip that
gives up about 10% in performance but eschews "devil" opcodes.
The part is called "Lentium".

05/94 AMD announces a super-low-cost Pentium compatable. It costs
"Just pennies per MIP" and is dubbed "Centium."

06/94 Intel releases name of next generation chip. A small company in
Pocatello, Idaho has had the forsight to copyright and market
chips under the name "Hexium" and "Sexium." They try to sell
the names to Intel for millions. Intel doggedly resists the
blackmail and markets the new chip as "Sixium."

11/94 Sixium samples. Bugs show up again in opcode 666. The press
derisively refers to the buggy chips as "Nixium."

04/95 The bugs in opcode 666 are finally killed. Grateful OEM's
sell the part as "Fixium."

05/95 Texas Instruments announces it has obtained rights to second-
source Sixium. In an effort to differentiate its product and
tap the wellsprings of state pride, it names its new chip
"Texium."

07/95 Cyrix announces a "supercompatability" chip which can emulate
a pentium, a superSPARC, an R3000, a PowerPC, an Alpha, and
a 68060. The part is named "Mixium."

09/95 A lively aftermarket develops in used Pentium chips; they are
bought and sold under the moniker "Spentium."

((()))((()))((()))((()))((()))((()))((()))((()))((()))((()))((()))((()))

Kenneth Cleary

unread,
Oct 31, 1992, 1:52:18 AM10/31/92
to
>Well, has there ever really been a computer made with the 80186?
>(well, one that was sold comercially.) As far as I can remember
>(which isn't much) they're used as "co-processors" like on a
>hard disk cache.
>Jeff

I probably should not admit to actually owning one of these terribly useful
beasts; but the Tandy 2000 was an 80186-based MS-DOS clone.
It has the annoying characteristic of a non-ISA expansion bus.
(Anyone want to buy it :-)
-Ken Cleary.

Luc Maillet

unread,
Nov 3, 1992, 2:48:58 AM11/3/92
to
In article <1cou2o...@eagle.dfki.uni-sb.de>, se...@mpi-sb.mpg.de (Sean Matthews) writes:
|> In article <1cok6s...@iraul1.ira.uka.de>, S_J...@iravcl.ira.uka.de (|S| Norbert Juffa) writes:
|> |> In <8...@tls-cs.cert.fr> mai...@tls-cs.cert.fr writes:
|> |>
|> |> > BTW, and IMHO ( what can I do against such a large company as Intel ), they
|> |> > made a linguistic error by mixing different roots( the 'ium' suffix is latin ).
|> |> >
|> |> Who says you can't come up with a new word with roots in two (or even more)
|> |> languages? Take a look at the ethymology (sp?) of some words in your dictionary
|> |> and you will find quite a few which trace their origins to two or more
|> |> languages. What about hexadecimal (hexa is from Greek, decimal from Latin),
|> |> or automobile (auto being Greek, mobil- being Latin, in pure Latin it would be
|> |> a ipsemobile or some such)? I am sure there are more good exaxples, but I know
|> |> too little Greek/Latin to come up with them right away.
|>
|> `Television' of course.
|>
|> Quotation from English don on first hearing about it (absit nomen):
|>
|> `no good will come of this device; the name is half Latin
|> and half Greek'

He was right. ( :-) for the humour-impaired )

Z.

Luc Maillet

unread,
Nov 3, 1992, 2:46:52 AM11/3/92
to
In article <kitchel.720366610@manta>, kit...@manta.dpsi.com (Sidney W. Kitchel) writes:
|> S_J...@iravcl.ira.uka.de (|S| Norbert Juffa) writes:
|> |>In <8...@tls-cs.cert.fr> mai...@tls-cs.cert.fr writes:
|> |>> BTW, and IMHO ( what can I do against such a large company as Intel ), they
|> |>> made a linguistic error by mixing different roots( the 'ium' suffix is latin ).
|> |>>
|> |>Who says you can't come up with a new word with roots in two (or even more)
|> |>languages?
|>
|> Right!! Monsieur Maillet would be well advised to watch a lot more
|> TELEVISION before playing the no-Greek-and-Latin-words card!

I certainly watch a lot LESS TV than you...or so it appears. But perhaps you
have interests in Intel ???

Z.

Luc Maillet

unread,
Nov 3, 1992, 2:44:30 AM11/3/92
to
In article <1cok6s...@iraul1.ira.uka.de>, S_J...@iravcl.ira.uka.de (|S| Norbert Juffa) writes:
|> In <8...@tls-cs.cert.fr> mai...@tls-cs.cert.fr writes:
|>
|> > BTW, and IMHO ( what can I do against such a large company as Intel ), they
|> > made a linguistic error by mixing different roots( the 'ium' suffix is latin ).
|> >
|> Who says you can't come up with a new word with roots in two (or even more)
|> languages? Take a look at the ethymology (sp?) of some words in your dictionary
|> and you will find quite a few which trace their origins to two or more
|> languages. What about hexadecimal (hexa is from Greek, decimal from Latin),
|> or automobile (auto being Greek, mobil- being Latin, in pure Latin it would be
|> a ipsemobile or some such)? I am sure there are more good exaxples, but I know
|> too little Greek/Latin to come up with them right away.

Yes, I never said that they were the first.

Z.

Sidney W. Kitchel

unread,
Nov 3, 1992, 8:55:24 AM11/3/92
to
mai...@tls-cs.cert.fr (Luc Maillet) writes:
>|> Right!! Monsieur Maillet would be well advised to watch a lot more
>|> TELEVISION before playing the no-Greek-and-Latin-words card!

> I certainly watch a lot LESS TV than you...or so it appears. But perhaps you
>have interests in Intel ???

Hey, we're just having fun on the net here. There is absolutely
no need to become insulting!!! I certainly have no personal "interests
in Intel". I do support chip makers who create excellent designs. That
group does not contain Intel, because of their ill-conceived 80x86
family.

sn...@lsl.co.uk

unread,
Nov 9, 1992, 12:42:47 PM11/9/92
to
In article <1cok6s...@iraul1.ira.uka.de>, S_J...@iravcl.ira.uka.de (|S| Norbert Juffa) writes:
> or automobile (auto being Greek, mobil- being Latin, in pure Latin it would be
> a ipsemobile or some such)? I am sure there are more good exaxples, but I know
> too little Greek/Latin to come up with them right away.

In England, I think we'd call it a motor car. Which two languages is that
descended from? :-)
--
sn...@lsl.co.uk

You Have To Remember, You Need To Beleive,
The Time Has Past, Dust In The Leaves.

Robin Fairbairns

unread,
Nov 10, 1992, 7:09:58 AM11/10/92
to
In article <1992Nov9.1...@lsl.co.uk>, sn...@lsl.co.uk writes:
|> In article <1cok6s...@iraul1.ira.uka.de>, S_J...@iravcl.ira.uka.de (|S| Norbert Juffa) writes:
|> > or automobile (auto being Greek, mobil- being Latin, in pure Latin it would be
|> > a ipsemobile or some such)? I am sure there are more good exaxples, but I know
|> > too little Greek/Latin to come up with them right away.
|>
|> In England, I think we'd call it a motor car. Which two languages is that
|> descended from? :-)

Latin and Latin (respectively).
--
Robin (come back John Drummond) Fairbairns r...@cl.cam.ac.uk
U of Cambridge Computer Lab, Pembroke St, Cambridge CB2 3QG, UK
"They had twelve years to lay in wait for us" - Bush supporter on Nov 4

peter da silva

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Nov 10, 1992, 10:42:51 AM11/10/92
to
In article <1992Nov9.1...@lsl.co.uk> sn...@lsl.co.uk writes:
> In England, I think we'd call it a motor car. Which two languages is that
> descended from? :-)

Two? Wimps! Just about any word in English is derived from Latin, Celtic,
Saxon, Jute, Frankish, Angle, Armorican, Pictish, Iberian, Greek, Hebrew, ...

According to legend, Ford did originally want to call his version of the
car the Ipsimobile and was dissuaded by an investor...
--
Peter da Silva / 77487-5012 USA / +1 713 274 5180
true(<<VV$@\\$'&O 9$O%'$LT$&$"V6"$&$<4$?'&$ #I&&?$=$<<@)24 24 scale 3 21 moveto
{dup 36 eq{pop not}{dup 7 and 4 sub exch 56 and 8 div 4 sub 2 index{rlineto}{
rmoveto}ifelse}ifelse}forall stroke pop showpage % Har du kramat din varg idag?

Volker Herminghaus-Shirai

unread,
Nov 10, 1992, 3:56:02 PM11/10/92
to
> In article <1cok6s...@iraul1.ira.uka.de>, S_J...@iravcl.ira.uka.de (|S|
Norbert Juffa) writes:
> > or automobile (auto being Greek, mobil- being Latin, in pure Latin it would
be
> > a ipsemobile or some such)? I am sure there are more good exaxples, but I
know
> > too little Greek/Latin to come up with them right away.
>
> In England, I think we'd call it a motor car. Which two languages is that
> descended from? :-)

It's both latin (no :-). Motor is derived from "movere" (to move), car
stems from latin "carrus", which is originally Celtic meaning "vehicle".

But where does "computer architecture" come from ;-)

--
Volker Herminghaus-Shirai (v...@rhein-main.de)

Computer industry: Industry in which the number of units sold of any
given product is inversely proportional to its technical excellence.
See also: MS-DOS, Windows, IBM-PC, X, QWERTY,
80x86, TrueType, Survival of the shittest.

David Shepherd

unread,
Nov 12, 1992, 4:40:31 AM11/12/92
to
peter da silva (pe...@ferranti.com) wrote:
: According to legend, Ford did originally want to call his version of the

: car the Ipsimobile and was dissuaded by an investor...

.. typical ... financiers telling an engineer what to do :-)

--
--------------------------------------------------------------------------
david shepherd: d...@inmos.co.uk or d...@inmos.com tel: 0454-616616 x 625
inmos ltd, 1000 aztec west, almondsbury, bristol, bs12 4sq
1992: celebrate the quincentenary of columbus getting lost

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