I think this is a fantastic.
The survey was easy, painless -- almost surprisingly so; I imagine other sponsors could be more demanding about querying, say, demographic details, etc -- and immediately receiving/using the credit was gratifying.
As Colleen mentioned, many readers have a good grasp of the news media ecosystem and would, I believe, welcome the chance to play a more critical role. If advertisers and reporters are both, ostensibly, trying to serve readers through the media, then allowing readers to choose a) which advertisers they pay attention to, and b) which topics then benefit from that attention is greatly empowering.
I love the idea of earning advertisers' dollars and using it to influence the reporting process rather than idly watching advertisers influence my news channels with their dollars.
Great work. Looking forward to seeing where this goes.
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