Understanding Business, 10th Edition PDF
Understanding Business 10th Edition by William G Nickels is the most comprehensive business text book available on the market today. This text has been designed for those who are in business and want to have a complete and thorough understanding of every facet of the business world, from its most mundane aspects to its most profitable aspects. This text takes into account every aspect of business, from its origins, the basics, the fundamentals, the big picture and the critical elements. By the end of this text you will not only have a complete grasp of how business works but you will also understand its impact on the world as a whole.
The concepts that this text teaches are not ones that can just be learned through some reading. Rather, they must be applied and tested in real life situations, using both "business philosophy" and "business reality." So many people get caught up in reading theories about business and using them as principles or models in their own business, but this does not really do them any good. They have become abstract models, which do not represent the real world. The 10th edition of this classic text seeks to make this concept more understandable by converting it to an understandable language.
Nickels makes a very strong case for why a person should become very familiar with the business and not just rely on books and common sense to help them understand the world of business. He shows us that there are many hidden layers to the workings of business, and that we may often not even be aware of most of these unless we become extremely involved in some aspect of it. There is nothing worse than being in business and not knowing what is going on around you. Understanding Business 10th Edition by William G Nickels takes all the guesswork out of business by making it crystal clear.