The social science approach: study the general way people
communication and interaction through quantitative researches. We can collect
general results of majority very fast by survey and observation. However, they
are unspecific and inaccurate results, which just show the inflection of parts
of culture.
The interpretive approach: more specific studies than the social science approach, with specific groups of people by qualitative methods. Obviously, it can show more in details but takes time and depends so much on the groups of people chosen. We can’t make research on all individuals instead of choosing some representatives of general kinds of groups, which can lead to the omission of overall studies.
The critical approach: not just study about human’s behaviors but also try to impact and change them. The methods are textual analyses, which have been collected from many sources and analyzed.
All 3 approaches are important. It depends on the goal of study that we choose one of these. For example, with the social science approach, it obviously brings out so many differences between Western and Eastern countries. Therefor, we can avoid general mistakes and know how to act politely when communicating with people from other regions.
Chris – A3072
I would choose the interpretive approach. For intercultural communication, the most important approach I think is to understanding the people from different cultural. Interpretive approach give people chances to let more people knowing their cultural, and let the people sit together and negotiated with each others about what their thought of the intercultural. Communication is based on interpreting, and It is the root of every approach, many other approach include some of interpreting. While we interpreting, the knowledge and understanding of intercultural are increase, the more we know about a different cultural, we become more easily to accept it and also want to know more.
id a2872 name:dechao qi
The critical approach to the study of intercultural communication includes many assumptions of the interpretive approach. critical researchers usually focus on the political and social.
The interpretive approach believe that human experience, including communication, is subjective and human behavior is neither predetermined nor easily predicted.
I think the social science approach is more important, the social science approach is based on research in psychology and sociology. This approach assumes a describable external reality. It also assumes that human behavior is predictable and that the researcher’s goal is to describe and predict behavior. Social science researchers assume that culture is a variable that can be measured. This approach can make different countries’ people more understand each other.
ID 3000 Faye
Social scientific research approach emphasizes statical measures. It is founded by psychology and socialology. Assume that there is a describable and external reality, human behaviors are predictable. Though the survey and observation to describe and predict behavior. In this type of study, social scientists measure differences in perception among the various cultural group when there is a thing widely happen in a particular culture.
People in different cultural may have different thinking, behavior, world view on one thing. It may cause misunderstanding or offence. Such as the author mentioned two types cultural"individualistic" and "collectivistic". The research can find the difference and define each typical behavior. In this way, we can predict and recognize the cultural difference in advance. So it's important approach for understanding cultural and communication.
A2854 Julia