Fwd: FW: Know your customers :)

[hmo...@columbus.rr.com]

> From: ASHA PRAKASH <asp_...@hotmail.com>
> To: amrutha iyengar <amrutha...@gmail.com>, Amy haman
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> Subject: FW: Know your customers :)
> Date: Mon, 23 Feb 2009 13:20:18 -0500
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> Asha S. Prakash MD
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> From: reach...@hotmail.com
> Subject: FW: Know your customers :)
> Date: Sat, 21 Feb 2009 14:18:18 +0000
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> From: akri...@2gol.net
> To: ;
> Subject: Fw: Know your customers :)
> Date: Fri, 20 Feb 2009 19:15:13 -0500
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> Know Your Customers:
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> A disappointed salesman of Coca Cola returns from his Middle East assignment.
> A friend asked, "Why weren't you successful with the Arabs?"
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> The salesman explained
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> "When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through three posters....
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> First poster: A man lying in the hot desert sand...totally exhausted and fainting.
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> Second poster: The man is drinking our Cola.
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> Third poster: Our man is now totally refreshed.
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> And Then these posters were pasted all over the place
> "Then that should have worked!" said the friend.
> "The hell it should had!? said the salesman. didn't realize that Arabs read from right to left"
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> Important to Know Your Customers
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> Divya
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