Psychology Professor Barry Schwartz at Lewis and Clark - Wed April 4, 5.30pm

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Apr 1, 2012, 5:25:44 PM4/1/12

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Title: The Paradox of Choice

Abstract: We all agree that choice is good, and if some choice is good, then more choice must be better. Logically true, but /psycho/logically false. Research indicates that too much choice leads to paralysis, to bad decisions, and to dissatisfaction with good decisions. This is reflected in trivial decisions like what smart phone to buy, and in significant decisions like what job to take, or who to marry. And the choice problem is magnified for people whose aim is always to choose the "best."

5:30 pm
Wednesday, April 4th
Council Chambers, Templeton Student Center
Lewis & Clark College

Directions: http://www.lclark.edu/visit/directions/maps/campus_overview/
Event flyer: https://docs.google.com/open?id=0B56ZNHQMMrrPZXg1cHhtNnlTd2lTVE95ZXl4UDd1QQ

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