schtar helakoo patrycyah

[Rosita Westhouse]

Recognizing the value of your Intellectual Property, our legal experts are able to provide state of the art services and unique yet effective solutions to our valuable clients on multi-jurisdictional level.

In modern business environment, the concept of franchising provides an opportunity for business expansion and growth which otherwise is hindered mainly due to lack of access to capital. Seek our expert advice!

We are delighted to be associated to your company and specially with your IP Attorney who has given us clear directions on how to handle our case. We have successfully started our campaign of registering our brand globally and look forward to see better results.

I have used the services of Axiom Mark over a period of time for different projects and I have never been disappointed. Each time they excel in their level of professionalism, guidance, support and patience and have completed the necessary jobs with excellence.

All Team members are highly cooperative and entertain all requirements and ad-hoc support in timely and quick manner. We shall continue to use their services in future and would highly recommend them wholeheartedly.

I was extremely pleased with the work done by axiom-mark and would certainly recommend them to anyone seeking assistance in business set-up. My process was completed within the least amount of time. I was impressed with the quick solutions they gave and also about the incredible responsiveness of the staff. I had emphatically stated that I wanted specific requirements. They listened to my request and gave me the change I wanted, but also provided an alternative. I chose the alternative later. I was very happy the way the entire process was managed and would certainly engage axiom-mark in future endeavors and would highly recommend them wholeheartedly.

When we look for solutions, we prefer a one stop shop. Axiom Mark is a perfect example for a one stop shop for all our business needs. We have extensively used the various services of Axiom Mark that relates to new company set up, changes and amendments in trade licenses / trading activities, visa requirements, PRO services etc. The wonderful team of Axiom Mark has never let us down. We understand that in any organization that individual personnel make come and go. However, there has always been a seamless transition of carry over the pending work from the ex- employee to the new incumbent. We have found that the professional fees are quite reasonable and well deserved, especially when we look at the several call backs and email that we receive to ensure that the work, as entrusted to them, are promptly resolved. Axiom Mark do keep your barrier high and raise to a higher level of professionalism.

The Chartered Financial Analyst (CFA) charter is a professional designation established in 1962 and awarded by the CFA Institute. To earn the CFA charter, candidates must pass three sequential, six-hour examinations over two to four years. The three levels of the CFA Program test a wide range of investment topics, including ethical and professional standards, fixed-income analysis, alternative and derivative investments, and portfolio management and wealth planning. In addition, CFA charterholders must have at least four years of acceptable professional experience in the investment decision-making process and must commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct.

CIMA Certified Investment Management Analyst. CIMA is a registered certification mark of the Investment Management Consultants Association, Inc. in the United States of America and worldwide. It is an advanced professional certification for financial advisors and investment consultants. The certification program requires professionals to learn and apply sophisticated technical investment knowledge necessary to meet real-world needs of individual and institutional investors. This is accomplished by completing a series of courses and passing a certification examination. Certificants must renew their certification every two years.

Retirement Income Certified Professional (RICP) is a financial professional who specializes in retirement income planning. Financial professionals earn the RICP designation after following the program for retirement income professionals. Once qualified, RICPs advise retirees and near-retirees as to the best way to use the assets they have accumulated for retirement to live comfortably within a realistic budget and not run out of money prematurely. To learn more, visit -degrees/RICP.

Axiom Mark is a trustworthy, well-founded, solution-driven and professional business set-up consulting firm in the UAE that prioritises the satisfaction of its clients. With a history spanning close to two decades, the company is driven by measurable results by having a strong foundation in the company formation industry. Axiom Mark is highly adaptable to the constantly evolving needs of its clients, and is committed to formulating bespoke solutions that address their specific requirements.

Dynamism is a vital factor in nurturing the economic and financial ecosystem of an economy and help it thrive. According to the UAE Federal Decree-Law No. 47 of 2022, businesses will become subject to UAE Corporate Tax (CT) from June 1, 2023. Under the new CT regime, corporations and other businesses with taxable profits exceeding Dh375,000 will be mandated to pay 9 per cent tax, which is one of the lowest in the world. Further clarification and announcements are expected on CT from the government authorities.

Alternatively, if the client intends to set up a shop and cater to the local market then opting for a mainland license is advisable since this will permit them the flexibility to lease a facility from any location and at any time. Dubai Economy & Tourism is responsible for issuing and registering mainland licenses in Dubai.

From choosing the right jurisdiction to incorporating the new CT laws, entrepreneurs should seek guidance from expert business set-up consultants like Axiom Mark where we provide 360 degrees comprehensive business set-up solutions to our clients and help them bring their business dreams to reality.

When the Greek military generals of antiquity approached a battle their first consideration was to create a map of the surrounding territory. Only then would the business of battle begin. Those generals, strategoi to give them their original Greek name, knew that discovery and understanding were the perennial parents of a successful strategic plan. Without knowledge of the land on which the battle would be fought, the battle plan would be unlikely to deliver victory.

So many marketers end up with a strategy that simply tries to do too much. Faced with the three recurring questions of brand strategy (detailed below), the answer is always the same: Yes. Yes. Yes. We want to target everyone. We want to throw the kitchen sink at our position and have as many brand values and benefits as possible. We also want as many objectives as possible.

A word on the four Ps. Anyone with a marketing brain and experience knows that product, price, place and promotion are the unequivocal, eternal set of tactical levers. Sure, the constituent ingredients that make up promotions or pricing has changed dramatically over the decades, but the general concept is as applicable now as it was in 1960.

Delay all those questions about communications and distribution and which colour the dingus should come in. Put them down and let them sit there on the floor until the strategy work is done. Because once that work is complete you will find that, having made the strategic choices, the tactical quandaries that you face are almost immediately solved by simply looking back to the brand strategy answers for guidance.

Ignore the strategists. Brand strategy is really not that complicated. It just means answering three simple questions. I am not even sure you need to answer the questions correctly to be successful. The bar is that low for brand strategy and the lack of clarity that severe. Simply attempting these questions and applying the axioms above will get you to a better place. At least that has been my experience.

Well, partly correct. Provided you have the funds, it now appears clear that for long-term brand building, you are much better off targeting every consumer in the category, all the time. This is, in itself, a strategic choice, of course. But it is now readily apparent that you want to build brand and generate top-of-funnel impact on everyone in the category, irrespective of which market segment they might belong to. If they own a dog and you own a dog food brand and have the resources, they should be a target.

But which target segments? And how many target segments? Well, that is the strategy bit. Start with agreeing on your long- and short-term marketing split. Then decide if you really want to spend the long part of the budget on the whole market or not. Finally, work out which segments you want to go after with your shorter-term activation stuff. You have yourself targeting clarity.

Brand strategy is not a goal. Your strategy cannot be to increase sales by 20% or become the number one brand in the category. That is like a football coach telling his team at half time that their strategy for the next 45 minutes is to win the game. The final part of brand strategy is to outline the objectives through which success will ultimately be achieved.

At a broad level, success will result in more sales or more profit or more growth. But brand strategy must outline the levers that need to be pulled to ultimately deliver the success being sought. That means articulating very clearly and very tightly an short list of objectives that direct the activities of the brand for the coming year. We already know who the target is and what we want to stand for. The objectives add the final piece of the puzzle: what do we want to do to that target?

c01484d022