Free Email Template Builder
Evelin Mceachron
Many businesses now turn to service providers with a drag-and-drop editor for building email templates. These editors greatly ease the process and allow everyone to create beautiful emails regardless of tech-savviness.
We decided to review different email marketing service providers that have template builders. In this article, we have outlined several providers with free or paid (or both!) versions of template builders with all of the most important features.
First and foremost, a good email template builder helps you design a beautiful email template. This way, you can be sure that your message appears professional no matter your business niche and that you create a positive impression no matter your budget.
Sender is a robust marketing automation solution with a powerful email template builder. It offers several useful tools and features to maximize your email campaign performance, including a drag-and-drop template editor.
This WooCommerce email customizer plugin enables you to easily customize the default WooCommerce templates and turn them into appealing, eye-catching emails with its user-friendly drag-and-drop interface.
You can use a variety of tactics to make tailored content within a WooCommerce email stand out, as well as apply colors to text and banners to backgrounds. You will be able to embed YouTube video links and thumbnails within an email for your readers to click on or change the font style and font size to appeal to your readership.
The drag-and-drop + HTML email builder offers several beautiful templates for emails and landing pages that you can use without paying a penny. However, advanced features like reusable custom blocks, dynamic exports to email providers, and essential functions like saving your work are only available on a paid plan.
You can use its free email template designs that it offers as HTML files to be used anywhere. You can use the drag-and-drop builder within Dyspatch or export the templates to your existing ESP to make the most out of these templates.
The email template builder has all the standard features you seek, with a neat integration with Unsplash to help you find stock images for your email campaigns. You can customize the email according to your brand style, logo, and website theme in one click, too.
Postcards is built by Designmodo to help business owners create emails with ease and efficiency. The online email template software offers an extensive library of templates and is compatible with all major email marketing tools.
Unfortunately, the huge block libraries used in this WYSIWYG editor are behind a paywall. The free plan has a limited array of template blocks (one for each email element). That will severely limit the email creation possibilities. However, you do get unlimited exports in the free version.
Stripo is a popular email builder that even supports dynamic AMP email features for creating interactive emailers for your audience. The application has a powerful drag-and-drop editor and hundreds of email templates.
BEE offers many pre-built templates which can be customized according to your desires. As with most email template makers, BEE features a drag-and-drop system to help you build faster. No coding experience is required to create beautiful emails using Bee.
Litmus is a professional email template software that allows you the convenience of a drag-and-drop editor and the sophistication of a complex marketing campaign automation tool. It has powerful features to design, test, optimize, personalize, and improve all your email templates.
Litmus supports an HTML code editor and a visual drag-and-drop editor, so you can create any way you like. The template library helps you get started quickly, and you can use the in-built design library to add brand guidelines and create reusable blocks and templates quickly. The in-built email preview feature that supports 100+ email clients is also an excellent add-on for marketers and entrepreneurs who love perfection and responsiveness.
Mosaico is free to use under General Public License and has several unique email template designs to help you get started. The drag-and-drop email editor within Mosaico allows you to completely customize an email design. The best thing about this free email editor is that it automatically resizes all your images to promise responsive email designs.
Klaviyo is a viable option for freelancers, agencies, and small-to-medium businesses (SMBs) needing a multifunctional yet easy-to-use email template creator. Like most, it also offers premade, customizable email templates that can include and modify various content blocks and reuse them across other templates.
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing. He loves to write about starting, improving, and growing a business.
Browse our selection of free mobile-friendly email templates, designed and optimized to be responsive and customizable. Choose an email template to start editing, or design a template with your branding in our drag-and-drop editor.
But there are additional functions to improve the whole email template creation. Make a list of the functions that are vital for you, and try the different email editors. Each of them has different strengths. Here are the main functions that your email editor should have :
Beefree is a handy email editor, where users can use pre-built free responsive email templates. You can create your own look and feel using the built-in content and structural email blocks and elements.
You also get a login where you can save multiple email projects for future use. They have plugins there that connect directly with the email marketing software like MailChimp, SendGrid, HubSpot and alternatives, etc.
Stripo is a free email template builder with drag-n-drop and HTML editor modes. Stripo provides its users with a library of content modules for storing the most frequently used email elements and components. It also offers an embedded photo editor for building email banners.
With Stripo, you can build interactive email elements, such as image rollover effect, CSS-animated buttons, and countdown timers from inside the editor. They have a cool interactive AMP for Email functionality built-in.
Chamaileon is a tool that was built for flexibility and customization. The online email editor offers a mixture of structure and content elements. With advanced styling options, most email designs can be built.
Structure elements can be nested into each other, so you can add any number of columns in the editor, and you can individually adjust the size of every column by pixels.
In the email editor, you have options to add borders, paddings, margins and each of these can be changed by pixels.
Chamaileon created a responsive email generator engine so that any email template you create will look great in most email clients. It supports all Apple and Android devices and works on all versions of Outlook. It will significantly reduce the time spent with email testing and fixing.
Chamaileon also allows team members to share the same workspace when designing an email marketing campaign. With their collaboration feature, each member of the marketing team can access the template that is being designed and edit according to their customized account.
The Moosend email editor allows users to create beautiful email campaigns. You have the option of editing one of the 75+ email templates from the template library or design your own email from scratch with drag-n-drop columns and structural elements. More on the editing experience in our full Moosend review.
Tabular is a free drag-and-drop email template editor with great layout editing. Changing the padding, margins, or sizes of the blocks is very intuitive. Just drag the dots and lines on the sides of a block to get the desired look. No more fiddling with pixel values.
Tabular is fully free to use. You get 3 emails, 37 email templates, 3 HTML downloads/month, 4 preview emails/day, collaboration features, and email support. Tabular Pro costs $19.99/month for unlimited email, unlimited downloads, and automatic ESP sync.
Mailchimp is the most famous email marketing automation platform in the world. Founded in 2001 by Ben Chestnut, Mark Armstrong, and Dan Kurzius. There are a lot of Mailchimp Alternatives today, like Brevo because of their popularity.
Mailchimp mainly targets small and medium businesses that want to grow. You can either select a precoded email template or create an email template from scratch. There are plenty of cases when a custom email template is best, but in the free version of MailChimp it is no longer possible to import your own HTML.
It is best as an alternative if you have basic requirements and are looking for an easy and fast way to create a simple template, without thinking too much about integration and compatibility features.
Once you download Mail Styler on your computer, you only have access to a limited number of free responsive email templates, while all the other options (labeled new or PRO) are exclusive to paying users.
You can then preview your email, send a test email or simply save your template.
Mosaico is a basic free responsive email editor tool that works well for people who need a quick fix. But there are more interesting options in this list if you are seriously doing email marketing.
Topol is an email builder tool we chose to include in this list because of how easy it is to use. In Topol PRO you can choose one of their free email templates to try. You can also design a brand new template from your own HTML or scratch.
Topol is just a tiny bit cheaper than the other email design tools like Beefree or Stripo. But there is a real difference in pricing if you have a team of users. In Topol up to three users are included in the price of $10. In fact, you can with a 14-Day free trial period and upgrade to their monthly plan with 10$ per month.
df19127ead