Hey Shai,
thanks a lot for your response, I guess if I get the time I could maybe try out other libraries and native code to see if maybe that will help improve things a bit. The pic2shop app was interesting because it seems to be a very powerful and fast scanner.
Do you have any plans to implement this functionality (as well as QR code scanning) for WP8 in a near future? also, (kind of off topic, but since we're talking about WP8) are there also plans to implement Push notifications on this platform soon?
Again, thanks a lot for your response. Keep up the great work!