There is an aspect of global business called
"EXPERIENCE ECONOMY'
in it the "experience" makes the actual "product" only a tiny part of the "experience"
You can pay 20. cents for coffeee somewhere and then pay 4 US dollars at Starbucks and it is not even healthy
the environment
Again it is all marketing
marketing Marketing.
You will see the marketers take the product further than it has ever gone with the "health" research.
but it is the sensual experience
the fragrance the feel the taste the emoliant qualitieds ( softening oiliness)
not to mention it increasing use in cosmetics with an organic non toxic base.
Ther eis a saying in the health industry
" you should not put it ON your body if you would not put it IN your body
and the therapeutic results that will sell coconut combined with the one thing that sells advertising and products
What is that one thing? pictures.(photographs)
Pictures tell a trillion words not a thousand as the old saying goes.
pictures pictures pictures and more pictures. Words say very little about qualities that only the 5 senses can describe..
maybe we need to have everyone send their adjectives adn verbs and adverbs of the sensory efffects they experience with coocnut products
Be graphic be vivid > remember you are competing against the biggest water HOG in the world Coca Cola who is bottling tap water and selling it as a health product jsut with packaging.
I cannot say this enough.. Pick up your cameras and send the pictures. and send in the words and terms and phrases that describe the coconut experience.
the time is here.
When is NOW a good time?
the Phillipines has a wealth of data on the health benefits of coconut products and this issue of the caprylic adn lauric acids which are considered the active factors
in coconut oil destroying the harmful fungus (fungii) infections and Mold infections that place both men and women especiallin the internal aspects as in Candid Yeast infection
Yeasts wrek havoc in the human biochemistry and coconut oils content of
lauric and Caprylic acids are unique in biochemistry
this coupled with its use in massage adn thereapy adn the hair industries in organic more pure products places it in another catagory
lets talk less about raw product for a while and more about marketing
the demand will increase the production inevitably..
advertising is based on the 5 senses
sight
Smell
Taste
Touch
Sound.
More input from the Phillipines and especially INDIA as it has an 8000 year history in Ayurvedic medicine
I would toss out the old classic use of sesame oil and use coconut oil
it is time to revamp the world's considerations of health and nutrition based on the current research ...
With this approach you can expect the prices to rise a small % every single year regardless of global economies and THAT says a lot.
Coconut produced conscientiously in places that are warm year round has the perfect background to entrance people to switch from the horrible vegetable oils they eat that are causing most of the heart disease
and arterialsclerosis. the reason that coconut oil kills harmful bacteria and yeats and molds that can kill if they ar ein the bloodstrem is that coconut eveolved over tens of thousands of years in climates that were FULL of funguses and yeats hot and Wet with lots of plant sugars to breed on As a result the coconut pams that survived were the ones the produced the biochemnicals that could resist funguses adn yeats.
NOW that is one of the top selling points.
the marketing is everything.
but cheap pastuerized coconut water in cans is NOT a coconut experience ..and it is heated.
there is another market that everyone seems to ignore
I have been making 2 gallons of coconut yogurt every few days the past 50 years and now we finally see a market there.
unpasteurized raw with probiotic friendly bacteria for the gut and the sysem we now have a super new addition to the line.
So back to the issue of pictures (photographs).. why? that is what sells all products the graphics and pictures.
Everyone out ther eis a potential photogrpaher like me.. you just need to document ever single aspect frequently
On that note MOST humans have not seem coconut orhards or palms most people live away from this pleasureable experience and it is part and parcel of the marketing.
You can take a shiny bright rock a stone out of the ground and sell it for $20,000,000 if the Diamand marketer has the skills adn the techniques ...
Well coconuts are your "Diamonds " in this case.
Elan Sun Star
Hawaii