Dear All,
This was the topic of my presentation at the 45th APCC in Kochi on July 4th and I am pleased to inform all that Mr Romulo Arankon, the Executive Director has informed me that he would include my name in the list of consultants of APCC with my core specialisation being process consultancy vis a vis equipment selection and quality control.
The background to my topic was my work experience with major international buyers who are interested in identifying a reliable suppliers of DC for long term tie up's thereby de risking their supply chain.
I then understood that in India, with the exception of a single manufacturer all the rest had no quality control systems much less any awareness that QA and certification would help them in better valuation of their products. As it is a food product all of you would agree that it is not an option but an essential requirement.
The situation in other SE Asian countries is slightly better. There are still un certified units, and a fair number of those who are only focused on trading and are fly by night operators. In process equipment lesser quality material specification is not an exception but a norm with the buyer remaining unaware.
My client in Brazil had the experience of 4 containers of DC from India having to be written off and 2 containers of frozen coconut meat from Indonesia also having to be written off. The SGS certificate in both instances was in order and thereby the LC's were cleared . 10-20 % of a container having to be written off was becomming standard .Thus today all my clients have now taken recourse to engaging me for random inspection of the process and physical check of the quality of shipment prior to dispatch.Such is the magnitude of risk in international trade of DC.
The Coconut Development Board of India recognising the severity of this problem has now mandated that new units should be certified for quality systems and as it seeks to improve the overall value addition of Indian produce, should go the way of the Tea Board and the Coffee Board of India who compulsorily mandate quality certification for exports which will force lax units to put in place systems so that the overall reputation of India as an origin is not affected.
Regards,
Sreekumar Nair
Creative Advisory Services