Carr teaches that smokers do not receive a boost from smoking a cigarette, and that smoking only relieves the withdrawal symptoms from the previous cigarette, which in turn creates more withdrawal symptoms once it is finished. In this way the drug addiction perpetuates itself. He asserted that the "relief" smokers feel on lighting a cigarette, the feeling of being "back to normal", is the feeling experienced by non-smokers all the time. So that smokers, when they light a cigarette are really trying to achieve a state that non-smokers enjoy their whole lives. He further asserted that withdrawal symptoms are actually created by doubt and fear in the mind of the ex-smoker, and therefore that stopping smoking is not as traumatic as is commonly assumed, if that doubt and fear can be removed.
At Allen Carr Clinics during stop-smoking sessions, smokers are allowed to continue smoking while their doubts and fears are removed, with the aim of encouraging and developing the mindset of a non-smoker before the final cigarette is extinguished. A further reason for allowing smokers to smoke while undergoing counselling is Carr's belief that it is more difficult to convince a smoker to stop until they understand the mechanism of "the nicotine trap". This is because their attention is diminished while they continue to believe it is traumatic and extremely difficult to quit and continue to maintain the belief that they are dependent on nicotine.
His contention was that fear of "giving up" is what causes the majority of smokers to continue smoking, thereby necessitating the smoker's perpetuation of the illusion of genuine enjoyment as a moral justification of the inherent absurdity of smoking in the face of overwhelming medical and scientific evidence of its dangers. Instead, he encourages smokers to think of the act of quitting, not as giving up, but as "escaping".
Carr left his accountancy job in 1983 and set up his first Easyway clinic. He wrote ten books which appeared as bestsellers on selected book ranking charts including his first book The Easy Way to Stop Smoking (1985). The success of the original London clinic, through word-of-mouth and direct recommendation, has led to a worldwide network of 100 Easyway clinics in 35 countries plus the production of audio CDs and DVDs.
Allen Carr's Easyway is clinically tested through two randomised controlled trials. In 2018 an Irish trial found that Allen Carr's Easyway was almost twice as effective as Quit.ie[5] and in 2020 a UK randomised clinical trial found Allen Carr's Easyway neither superior, nor inferior, than the Gold Standard NHS Programme which uses NRT & 1-1 psychological support.[6] The latter critizes the 2018 study, notably the use of a point prelavence method, and the comparison to an interventions of varying intensity and efficacy.
Based on their full money-back guarantee (which requires two follow-up sessions without reimbursement of travel), Carr's clinics claim 90% success rate in aiding smokers to stop for three months, and 51%[7] success rate in helping smokers stop for 12 months based on an independent study not connected with any health organisation. Celebrity endorsements include Richard Branson, Anthony Hopkins, Ashton Kutcher, Ellen DeGeneres, Nikki Glaser, Chrissie Hynde, Michael McIntyre, Pink, Jason Mraz, Charlotte Church and Hrithik Roshan which aids the organisation's efforts to expand commercially.[8]
Allen Carr's Clinics are run by facilitators who were once smokers and have used Carr's method to stop smoking. All therapists/facilitators are members of an association created by Allen Carr's Easyway organisation, Members of the Association of Allen Carr Therapists International (MAACTI), and membership indicates that the therapist/facilitator has completed the rigorous recruitment, and the comprehensive training & development process required before anyone can practise as an Allen Carr's Easyway therapist/facilitator. They can only do so under license with Allen Carr's Easyway (International) Ltd or Allen Carr's Easyway (US) Ltd.
Carr also wrote a number of other how-to books on subjects such as losing weight, stopping alcohol consumption, and overcoming the fear of flying. Along with his close friends, protgs, & co-authors Robin Hayley (chairman, Allen Carr's Easyway) & John C. Dicey (Global CEO & Senior Allen Carr's Easyway Therapist), he wrote books dealing with gambling, debt/junk-spending, sugar addiction, emotional eating, mindfulness, tech/smartphone addiction, caffeine addiction, vaping/JUUL with Online Video Programmes handling smoking, vaping/JUUL, alcohol, cocaine, cannabis, sugar & carb addiction, emotional eating, gambling, caffeine addiction, fear of flying, and mindfulness. In 2020, it was estimated that Allen Carr's Easyway method had helped more than 50 million people worldwide.[9][10] In 2021, Allen Carr's Easyway assisted the World Health Organisation's year-long global campaign for World No Tobacco Day 2021.[11]
Carr worked closely with and passed responsibility for continuing his work, developing the method to cover as many addictions and issues as possible, to his close friends and long-time collaborators Robin Hayley & John C. Dicey[17] (Chairman & Global CEO of Allen Carr's Easyway respectively). On the insistence of international publishers John C. Dicey reluctantly allows himself to be described as co-author of Allen Carr books but makes it very clear, "I take great pleasure in deflecting any praise for the books (quite rightly so) to Allen Carr. I was extremely lucky to have worked so closely with him since 1998 and was honoured that he asked me to carry on his work".
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