in response to your question about how is it like a game... did anyone get to sit in on the Startup Metrics panel on Monday morning?
the idea of it being like a game... it would be really cool to have "game" metrics of your leads/ prospects/ customers/ customer re-buys/ customer referrals. this is not what exactly was talked about during that panel, but the panel, if you can find notes for it, could be a good idea to follow.
the main game like aspect to me- is the idea that you are keeping points monitoring progress towards goals... and seeing if the strategy being employed is working (and how to tweak it).... just make sure that it is not too boring... like the average marketing metrics meeting is. :-)
great to see you guys at SXSW. I am now recovered... long hours and good conversation were fun!
Kevin
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Kevin Koym
kevin...@enterpriseteaming.com+1.512.698.9328 mobile
Enterprise Teaming, LLC
http://www.enterpriseteaming.com"Blessed are the peacemakers, for they will be called sons of God" (Matthew 5:9)