[CNYASTD_SILSIG] Fw: Brainzooming - 15 Ideas to Make Your DIY Social Media More Successful

[Candyce Robb]

Hi folks,

 

I received this today and was thinking about our group.  Have we discussed any of the 15 ideas listed here? I think we have, we certainly have talked about the first item and it's not even inlcuded in the 15 listed here.  "How do you get...social media support from people...with more than full job responsibilities?"  That's the question that has come up at every meeting, how am I supposed to find time to do this too? 

 

As for  the 1st and 3rd of the 15, they were specifically addressed by Tom Stone during his presentation back when we had snow on the ground.  I especially think the second item of the 15 is an important one because the job won't seem so daunting if there is a 'realistic' expectation of how long it will take to participate and I think it goes nicely with the 15th item of a rotation, that kind of gives someone a sense of okay it's my turn now, but it's not a 'forever' thing.  Especially if you're feeling like there's no way you can take on one more thing.  I believe you'll be surprised as to how much you want to continue doing it even when your term is up. 

 

Hey, at our last meeting there was a discussion about, I believe, (correct me if I'm wrong) Welch Allyn using a blog and they are experiencing hesitation by some to use it.  What about items 5 -10 and #14, those may help in encourgaging participation.  Asking people what their interests are, posting some topics, giving prizes (who doesn't like prizes), find someone who has some experience with it and 'seed' the blog. 

 

And finally, I know we've done a lot of providing some links to free webinars and articles to our group.

 

So what do you think, does this help ease the social media jitters even a little bit more?  Please let me know your thoughts.

 

Candyce  

Brainzooming - 15 Ideas to Make Your DIY Social Media More Successful

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15 Ideas to Make Your DIY Social Media More Successful Posted: 06 May 2010 02:50 AM PDT Introducing a coordinated, vibrant social media effort into an organization depends on more than an “official” group creating content. Ideally multiple and varied people throughout an organization are functioning almost as beat reporters and sharing their individual perspectives on topics relevant to targeted audiences. How do you get do-it-yourself (DIY) social media support from people already contending with more than full job responsibilities? Here are 15 tactics you can use to pave the way for success in implementing your social media strategy: Develop a role description for what a social media team member does in your company. Provide realistic estimates of how much or how little time a team member will have to use to participate on the team. Develop and share a social media policy for your company. Create an internship and recruit a university student to participate in the effort. Ask people what their talents and areas of interest in social media are and give them appropriate assignments. Provide step-by-step instructions or basic guidelines to encourage new social media participants. Have more experienced social media practitioners mentor those just getting started. Develop your own wiki, blog, or social network community to post reference materials, FAQs, and other relevant information for the team. Offer some type of simple, fun give-away to team members to incent active participation. Provide a team list with contact information, areas of expertise and focus for each member, and who to call to report on successes and challenges. Offer in-person or webinar training on effectively using social media applications and your brand standards. Provide a thorough list of articles on how to excel at various aspects of social media. Share links to free webinars focused on social media how to’s. Brainstorm and share a list of suggested blog topics. Use an approach that allows participants to smoothly rotate on and off the social media team at reasonable intervals. What innovative strategies have worked for you to generate broader participation in social media within your business or organization?  - Mike Brown Zoom This!

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