ROI Webinar Opportunity for ASTD National Members!

[Amy Bartolotta Co-Chair of the Performance Management SIG]

MESIG members: We hope to see you tomorrow at our discussion, but if
you can't make it, consider attending the following webinar that is
complementary if you are a national ASTD member. Share your feedback
about it in our discussions!

The Bottom Line on ROI
March 21, 2012 • 2:00 p.m. ET
Presenter: Patti Phillips, President & CEO of the ROI Institute
Business fundamentals teach us that ROI is the ultimate measure of
profitability. This simple metric compares the benefits of an
investment to the investment itself. ROI has a long history of use in
a variety of fields, including learning and development. Join us for
this one-hour webinar as Patti Phillips describes ROI in terms of what
it is and how it is applied to programs in global organizations.
Referencing examples from her most recent books, Measuring ROI in
Learning and Development (ASTD, 2012) and Measuring the Success of
Coaching (ASTD, 2012) Patti will describe the application of the ROI
Methodology to programs such as coaching, Six Sigma Training,
consultative selling, and others.
Upon completion of this webinar, you will be able to:
• Define ROI in terms stakeholders understand.
• Determine how the ROI Methodology can be applied to a variety of
programs.
• Determine which programs are suitable for evaluation up to ROI.