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CNN and Applebee's face backlash over "tone-deaf" commercial during Ukraine coverage: "Infuriating"
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Ubiquitous
Mar 9, 2022, 4:15:59 PM3/9/22
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CNN and Applebee’s are facing backlash for “tone-deaf” timing after the
network ran a split-screen advertisement for the fast-food chain while
covering Russia’s invasion of Ukraine.
In a video posted to Twitter of the televised moment on Thursday, the
network’s live coverage could be seen showing air raid sirens blaring
in Ukraine’s capital Kyiv before the screen transitioned into a split-
screen to air an advertisement for Applebee’s.
The Applebee’s ad, which was set to the song Chicken Fried by Zac Brown
Band, included close-up shots of wings, a glass of beer, and a man
dancing in a pair of jeans, played as a banner on the side of the
screen declared “Russia invades Ukraine” and the bottom of the screen
read: “Live CNN coverage continues.”
On Twitter, where one video of the incident has been viewed more than
5.4m times and where Applebee’s began trending, viewers have called out
both the network and the restaurant chain for the unfortunate timing.
“We are so incredibly embarrassing as a country. Thank you,
Applebee’s,” one person tweeted.
Another said: “#Ukraine invasion coverage presented by Applebee’s. How
tone-deaf.”
“How is this real?” someone else asked.
https://twitter.com/i/status/1496871231945154564
Others said the moment was “actually infuriating” while another person
asked why we have to “monetise every waking f***ing moment of our
lives”.
“Nothing better reflects the horrors of war quite like an Applebee’s
ad,” one user sarcastically wrote.
As noted on social media, a similar incident of poorly timed
advertising also occurred on MSNBC during the outlet’s coverage of the
invasion, during which the same Applebee’s advertisement played.
https://twitter.com/i/status/1496891274523201543
“It feels so dystopian to watch MSNBC right now and see a giant
‘Ukraine invasion’ graphic while an Applebee’s commercial of a cowboy
dancing to Chicken Fried plays next to it,” one tweet reads.
The Independent has contacted CNN, Applebee’s and MSNBC for comment.
--
Let's go Brandon!
network ran a split-screen advertisement for the fast-food chain while
covering Russia’s invasion of Ukraine.
In a video posted to Twitter of the televised moment on Thursday, the
network’s live coverage could be seen showing air raid sirens blaring
in Ukraine’s capital Kyiv before the screen transitioned into a split-
screen to air an advertisement for Applebee’s.
The Applebee’s ad, which was set to the song Chicken Fried by Zac Brown
Band, included close-up shots of wings, a glass of beer, and a man
dancing in a pair of jeans, played as a banner on the side of the
screen declared “Russia invades Ukraine” and the bottom of the screen
read: “Live CNN coverage continues.”
On Twitter, where one video of the incident has been viewed more than
5.4m times and where Applebee’s began trending, viewers have called out
both the network and the restaurant chain for the unfortunate timing.
“We are so incredibly embarrassing as a country. Thank you,
Applebee’s,” one person tweeted.
Another said: “#Ukraine invasion coverage presented by Applebee’s. How
tone-deaf.”
“How is this real?” someone else asked.
https://twitter.com/i/status/1496871231945154564
Others said the moment was “actually infuriating” while another person
asked why we have to “monetise every waking f***ing moment of our
lives”.
“Nothing better reflects the horrors of war quite like an Applebee’s
ad,” one user sarcastically wrote.
As noted on social media, a similar incident of poorly timed
advertising also occurred on MSNBC during the outlet’s coverage of the
invasion, during which the same Applebee’s advertisement played.
https://twitter.com/i/status/1496891274523201543
“It feels so dystopian to watch MSNBC right now and see a giant
‘Ukraine invasion’ graphic while an Applebee’s commercial of a cowboy
dancing to Chicken Fried plays next to it,” one tweet reads.
The Independent has contacted CNN, Applebee’s and MSNBC for comment.
--
Let's go Brandon!
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