Halo 2 trailer to invade cinemas
TKGG
Halo 2 trailer to invade cinemas
To help heighten the building frenzy around Bungie's Xbox shooter sequel, Microsoft is attaching a preview to major
summer blockbusters.
Last month, the Halo 2 hype machine started off slow, with teaser ads in print magazines. "They don't want to destroy
our planet," read the copy on the first page, "just mankind." The second page featured the now-iconic Halo 2 logo, with
the tagline, "On November 9th, Earth will never be the same."
Now Microsoft is stepping things up a notch. Starting today, a Halo 2 trailer will be unspooling in movie theaters
nationwide. Though limited to 1,500 Loews Cineplex Entertainment cinemas, the trailer will be attached in front of some
of the summer's highest-profile releases. Spider-Man 2, The Village, King Arthur, Catwoman, Alien vs. Predator, and I,
Robot will all be preceded by a brief snippet of Master Chief vs. Covenant action in said selected theaters.
The cinematic Halo 2 trailer was created by The Ant Farm, the well-regarded Hollywood chop shop that created previews
for The Lord of the Rings, Spider-Man 2, Shrek, Kill Bill, and the Harry Potter series.
If you're not going to be near a theater anytime soon, you can check out a dropshipful of trailers, real-time demos,
gameplay footage, and developer interviews on the Halo 2 movies page.