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0.5 out of 0.5 points
Top management is responsible for developing long-term ____ that make clear how the company will serve customers and position itself against competitors in the next two to five years. |
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Neither Chile nor Peru has a mass-market café culture, but that fact has not stopped Starbucks from engaging in ____ to determine how best to expand into those markets. |
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For options-based planning to work, the organization must ____. |
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Management by objectives (MBO) is a management technique often used to develop and carry out ____. |
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When done correctly, management by objectives (MBO) is an extremely effective method for ____. |
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0.5 out of 0.5 points
Neither Chile nor Peru has a mass-market café culture, but that fact has not stopped Starbucks from trying to determine what can be done to make its coffee houses successful in those markets. By recognizing that people in these two South American countries do not drink coffee like people in the United States and that they should change this habit, Starbucks has begun a ____ process with problem identification.
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0.5 out of 0.5 points
0.5 out of 0.5 points
Krispy Kreme
Krispy Kreme is a relatively small doughnut seller. It has only 295 stores while Dunkin Donuts has over 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as “the hottest brand in America.” The company’s success in an environment which has made success difficult for many food operations is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade. Refer to Krispy Kreme. The company’s goal to open six new Krispy Kreme stores in the next six months in British Columbia where it already has a well-established reputation would be an example of a(n) ____ goal. |
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After earning $8 billion in profit, Royal Dutch/Shell decided to strive to double profits within the next five years. Which classical management function would be instrumental in achieving this goal? |
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When Coca-Cola discovered it had an unauthorized bottler selling Coke in the Colombian jungle, it used the rational decision making process to find a solution. What do you know about the stage in which Coke evaluated its possible courses of action?
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Which of the following is the most specific type of standing plan? |
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0.5 out of 0.5 points
Which of the following is a commonly used method for increasing goal commitment? |
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Marie-Helene de Taillac is a well-known European designer of understated, very delicate jewelry. Once she determined that further growth was impossible without changing how she distributed her product, she decided to open her own retail outlet to sell her products rather than letting department stores sell it. Since she made the decision without really examining how much the costs involved in implementing her decision, she has engaged in ____ behavior.
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