SWOT

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wenkai tong

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Jul 25, 2011, 3:20:18 PM7/25/11
to Cluster Group 2
Denny’s Strengths:
24 hours open
Low price range
Offer traditional American-style food
An operator and franchiser of full service restaurants
Early entrance into market
High brand recognition

Threats:
High competition within the industry
Different Quality of franchisees


Opportunities:
Entrance into emerging foreign markets
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