industry analysis & company history

[mf23...@ohio.edu]

The full-service chain restaurant industry has become one of the key
contributors towards the economic sector of the United States today.
This industry comprises establishments primarily engaged in providing
food services to patrons who order and are served while seated and pay
after eating (Barnes Reports, 2010). With the economic hardships of
the recent recession, companies engaged in this industry have had to
adapt to changes within the general and specific economy. Major
competitors within the industry include possessing the largest market
shares are Darden Restaurants Inc., Brinker International Inc., CBRL
Group Inc., Bob Evans Farms Inc., and Denny’s Corporation. This
industry’s current environment is being heavily influenced by the
economic recession that has enthralled not only the United States but
the rest of the globe.
With consumers making a conscious effort to eat healthier and with a
smaller budget that has been the major shift of the industry in the
past five years. While the industry is currently experiencing
stronger operating conditions, companies will still need to contend
with customers who are hesitant to part with their money. Management
that meet these challenges will be in a stronger position when
economic growth rebounds to its pre-recession numbers. With Denny’s
having a smaller market share of 1.2% compared to its closest
competitors it will be the adaptation of the company and major players
within the industry that will determine if they can survive in this
economy.



Denny’s was founded under the name “Danny’s Donuts” in 1953 by Richard
Jezak and Harold Butler in Lakewood, California. They expanded to 20
restaurants by 1959 and changed to the name Denny’s to avoid confusion
with a similarly named local donut shop. By 1981 there were over
1,000 restaurants in all 50 US states. The home of the Grand Slam
Breakfast, Denny's is one of the leading full-service, family-style
restaurant chains in the US, with more than 1,650 of its signature
eateries located across the country today. Typically open 24 hours a
day, the chain is best known for its menu of breakfast items,
including eggs, pancakes, and combination plates carrying such names
as All-American Slam, Lumberjack Slam, and the aforementioned Grand
Slam Breakfast. Denny's also serves standard American fare (burgers,
sandwiches, steak) for lunch and dinner. The company owns and operates
about 230 of its restaurants, while the rest are franchised or operate
under licensing agreements.

[Fosta Ke]

Good point.  Thanks for posting.  This is very informative!!!