Requirements were Image backup, bare metal restore to dissimilar hardware, good price, easy to use, reliable. Major players in this field are Acronis, Symantec, Paragon, Storage craft. All have one thing in common, they cost a lot. After a lot of searching I found a really nice piece of software EaseUS Backup. There are versions for workstation and server, they look a like. In my case I opted for workstation and Server versions.
Commercial operating systems, both workstation and server versions, have had backup built in for more than a decade. Using the system's backup and restore facilities it's generally possible to create: