New guide: Building and scaling generative media applications

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Jul 11, 2026, 12:02:49 PM (2 days ago) Jul 11
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Unpacking Google DeepMind’s generative media models, agentic orchestration, and more.

What will you build?

What will you build?

Get the guide to learn how to use Google DeepMind models, orchestration tools, and more to build the next big thing.

What will you build?

Hi Cloudtotalsecurityosx,

What does AI success look like for startups today? It’s no longer just about who can generate a cool video with AI. Now, it’s about building dynamic, context-aware systems that deliver consistent, synchronized media at scale.

The models, tools, and infrastructure you need to build these next-generation systems are already here. All that’s missing is your creative vision.

To help you turn your vision into reality, we’re delighted to share our new technical guide for startups on generative media. It will show you:

  • How to use Google DeepMind models like Gemini Omni, Veo, Lyria, and Genie in your workflows
  • Which orchestration tools to use in prototyping and production phases
  • How to assure quality, repeatable, trusted output

The guide also includes a technique library to help you hit the ground running with your next project.

Ready to start building?

Happy building,
The Google for Startups Team

Google Cloud

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