Khazret, while I can see the innovation as an event that creates lively discussions, the word "match" implies a winner and a loser.
Does a winner get more customers , more market share than a loser?
For example Stackato beat OpenShift. So what? OpenShift is backed by RedHat (and Eucalyptus) companies with powerful business dissemination.
In fact well connected CEOs can do wonders.
Stackato are underdogs, need the publicity. Technically, they are superb but they need some high power VCs and CEO
Stackato wins by technical arguments, but OpenShift wins the business by sheer size and business acumen of a very large company.