Amazon has a variable charge per resource cycle. If, say, for instance you use 60% of your Java infrastructure to manage empty shopping carts, wouldn’t it be prudent to alter your cart allocation mechanism to minimize empty carts and the resources associated with managing them? The same could be said of inefficient cache management where you pay for any byte in an out of the cloud. Modify the caching strategy and you may reduce your number of actual bytes in and out of the cloud by 50-60%
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