Microsoft as a Platform (Marketing to the Geek vs CIO)
Reuven Cohen
blog. Mike Zintel describes the upcoming release of Live Mesh, or
Microsoft as a Platform.
http://blogs.msdn.com/livemesh/archive/2008/04/21/live-mesh-as-a-platform.aspx
He made some very interesting points.. I found this statement of
particular interest.
" One of the typical early conversations in a new project is the
target audience: consumers or enterprise? Large or small
organizations? Web, Windows, Mac or mobile? What mobile targets? We
rejected this early and focused us on adding value to individuals:
people who may work in enterprises and belong to multiple
organizations, but who also make choices as consumers, and use
multiple technologies (and who are probably frustrated with the
productivity barriers that exist as a side effect of the seams the
industry imposes on them)."
This has been a reoccurring question we've had with our Enomalism
platform, out of the 12,500 or so members of our community, the vast
majority have been the early adopters. We face the a common delema of
needing to cross the chasm between the %1 of the market who quickly
tap into the latest trends versus the 99% who have never heard of
cloud computing. The problem with the early adpoters is they also
tend to be the ones who don't write the cheques, a big benefit when
trying to grow a community around a freely available open source
product, but difficult when trying to monetize it. I feel this is
probably going to be a problem for others trying to get their "Cloud
Platforms" off the ground specially folks who may not choose open
source their product or are boot strapping development. Companies with
large existing customer bases or large VC funds may not have the same
concerns.
My question is who do you market to, the geek or the CIO?
Any comments?
(Cross Post > http://elasticvapor.com/2008/04/microsoft-as-platform-marketing-to-geek.html)
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Reuven Cohen
Founder & Chief Technologist, Enomaly Inc.
www.enomalism.com :: 416 848 6036 x 1
skype: ruv.net // aol: ruv6
blog > www.elasticvapor.com
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Get Linked in> http://linkedin.com/pub/0/b72/7b4
ks
potential for penetration (I would say orders of magnitude).
This allows uniform approach to pricing, just think about using
Blackberry or other mobile device like cell phone.
It is easy to see, that mobile devices are used both for individual
and corporate use.
On Apr 23, 10:48 am, "Reuven Cohen" <r...@enomaly.com> wrote:
> Very interesting post the other today on the Microsoft Live Mesh
> blog. Mike Zintel describes the upcoming release of Live Mesh, or
>
> --
> --
>
> Reuven Cohen
> Founder & Chief Technologist, Enomaly Inc.www.enomalism.com:: 416 848 6036 x 1