[Big Data for Better Decisions] #16. Big Data for Better Decisions in Behavioral Analytics

[Ravindra Dastikop]

Big data can be mined for business insights of many kinds. One such area is behavioral analytic. In business success depends on gaining and retaining a customer. The longer the customer stays with with your products or service, better it is for bottom line. Making a first time buyer into a life long loyal customer is both goal and a challenge for any business. 

With access to data on customer behavior , enterprises can learn what prompts a customer to stick around its offers longer, as well as learn more deeply about its customer's characteristics ( such a demographics, disposable income etc) and purchasing habits in order to improve marketing efforts and boost profits and bottom line success

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Posted By Blogger to Big Data for Better Decisions at 11/23/2014 04:52:00 PM