let's get away from 'sales'

[Sharon Drew]

We know how to sell.
We know how to pitch.
We know how to try to 'get an appointment.'

But it's not getting you the success you deserve. Why?

Let's try to get away from the sales model. Let's try to use our time
to start thinking about the buying decision journey instead of how to
get people to do what we want them to do using the same methods we've
used before with little success, ok??

If you're not familiar with some of my thinking, go to www.sharondrewmorgen.com
and look up the archives on Buying Facilitation(tm) Mondays, or
'sales' Fridays.

Let's maybe start with a blank slate. Indeed, when you're using names
to try to sell--- and to sell an appointment at that!!! - you'll
continue having less than 7% closing rate -- wayyyyy less.

Remember: when you call to get an appointment, you are making a double
sale,and ignoring/deleting all of those folks who might buy from you
or need your solution, but don't want an appointment.

So: how or why would a person want to change? Because that is what a
purchase is. And who would need to be involved?

Start thinking out of the box, and away from the sales model. Start
thinking from the buying-journey end of the spectrum. ok?