BOSTON CONSULTING GROUP / The Tiger Roars: Capturing India’s Explosive Growth in Consumer Spending

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arthur garbayo

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Feb 16, 2012, 1:27:55 PM2/16/12
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BOSTON CONSULTING GROUP
The Tiger Roars: Capturing India’s Explosive Growth in Consumer Spending

  • Amitabh Mall, Kanika Sanghi, Abheek Singhi, Arvind Subramanian
  • February 2012
  • Consumer spending in India is poised to grow 14 percent annually through 2020. A new generation of consumers who have grown up in an era of economic liberalization and social freedom is fundamentally changing the consumer market. Companies with global ambitions must make India a priority.

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