[Climate Chance] Website and Branding meeting---preparing for Copenhagen -Nov 19th- Philip, Jessica Serena -Meeting minutes

[serena gao]

List of promotional materials to be made for Copenhagen:

1-    Name-cards (Ryan, Belle, Jessica, Phillip)
2-    Badge (pins)
3-    Scarf
4-    Hoodies or Jacket
5-    Folders (Clear-files)
6-    Professional brochure 
        a.    concise message?
        b.    something controversial,
        c.    making impact
        d.    Useful
7-    Postcard Campaign?
        a.    With special Copenhagen message/design?
        b.    Ask people to fill in and send to important people or just their families and friends?
        c.    Have collection box where people put in and we can help to send them. (Collection box also include coins collection for buying stamps?)


Website
1-    Front page Main Content – News
        a.    i.e. Copenhagen Press Release /Blog
2-    Front page Right Hand Side –
        a.    About Us (ID Card),
        b.    Credibility Quote about CLimate Chance ( i.e. from Robert Swan, Lina (CYCAN), Wilson (Youth Constutiency)  Peter Senge, 350.org; bill-clinton  - ask them to give a quote about how we contributed to climate change movement as youth or  quotes from other Organisations)
        c.    facebook/calendar/ blog/  link
3-    Membership Profile – within web page, formal introduction, real photo
4-    Partner Profile - within main web page.
5-    About us  - still about us  - make the link dark blue and more “professional”


To do list:

Serena
 - Send email to get credibility
 - Design for Brochure and other promotional materials
Philip
 - Play round and change the website according to above
Jessica
 - Mobilise more people to join this discussion and help to do the work.



--
“ Listening may be the single most powerful action the leader can take if sustained transformation is the goal "
— Peter Block,  Community: The Structure of Belonging
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