"The way I see it I'm selling something I already own; after 30 days I
get it back," he told the BBC Today programme.
Mr Fisher has received 39 bids so far, with the largest bid currently
at more than $322 (£171).
"The winner will be able to send me a tattoo or have me go to a tattoo
parlour and get a temporary ink tattoo on my forehead and this will be
something they choose, a company name or domain name, perhaps their
logo," he told the Radio 4 programme.
I wouldn't go around with 666, the mark of the beast
Andrew Fisher
On the online auction, Mr Fisher describes himself as an "average
American Joe, give or take".
His sales pitch adds: "Take advantage of this radical advertising
campaign and become a part of history."
Mr Fisher said that while he would accept any brand name or logo, "I
wouldn't go around with a swastika or anything racial".
He added: "I wouldn't go around with 666, the mark of the beast.
"Other than that I wouldn't promote anything socially unacceptable such
as adult websites or stores."
He said he would use the money to pay college - he is planning to study
graphic design.
The entrepreneur said his mother was initially surprised by his
decision but following all the media attention she felt he was
"thinking outside the box".
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