The Science of Website Stats
Client Centers Network
by Tia Scott
www.clientcenters.com
Your website stats can tell you a lot about who is coming to your
website. Checking your web stats once a month can tell you who is
coming from where, how long they are staying, what pages they visit the
most and more. Outlined are the most -important stats and how to read
them.
-Referring Search Engines
This feature tells you what search engines are spidering your site and
how many pages they spidered.
-Referring Sites
You can check how well your advertising campaigns are bringing in
results. This will also tell you what websites have linked to you.
-Key Phrases
Key phrase stats tell you what search terms a user has searched in a
search engine to get to your site. This can also help you tweak your
meta tags for future pages.
-Http Error Codes
The most common http error codes are:
404 = document not found, 401 = unauthorized, 400 = bad request
If a lot of users are being redirected to error pages, you can make a
page that will display each time a user comes across that error. For
instance, if you want to display a page whenever a user requests a page
that is no longer there, you can make something called a "404 Error
Page".
-Countries
If you are targeting specific countries, this will be useful to tell
you what part of the world your visitors are coming from.
-Unique Visitors
Unique visitors are sometimes confused with "hits" (see below). Unique
visitors are actual unique IP addresses that the stats keep track of.
Each different IP is considered a different person.
-Hits
Hits are like file requests. There can be 1 or more hits on one page.
For instance, this page alone has 9 hits whenever one unique person
views this page. The reason is that image files on a page count as a
hit as well. When you add them up, one page can equal multiple hits.
-Visits Duration
This tells you how long each visitor is staying at your website. You
will probably want your visitors to stay around 5-15 minutes to make an
impression. If the majority of your visitors are only staying a few
seconds you might want to go over your pages and try to figure out if
the problem is technical or you might want to check reason you think
your visitors aren't staying.
-Questions?
If you need help choosing a domain name, feel free to contact us.
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About The Author
"Ignore what other people think you like and listen to your heart,
it's your passions in life no one can rightfully criticize."
Tia is CEO of Client Centers, LLC, an internet and graphic service
business based in Florida since 2000.
Tia Scott
CEO
Client Centers, LLC
www.clientcenters.com
www.clientcentersnetwork.com