READ [EPub] Citizen Coke The Making of Coca-Cola Capitalism By Bartow J. Elmore Online New Version

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Book Synopsis : By examining ?the real thing? ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health..

 

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