Organic Install Tracking in CleverTap vs Appsflyer

[anur...@gmail.com]

Hi,

We have configured Appsflyer for organic install tracking in our App (Ridlr).

We are also using CleverTap to track these as a metric, but we are seeing a huge difference in the nos that Appsflyer is reporting vs what CleverTap reports.

For example, the organic installs no for date range 9-11 October show 1400 in Appsflyer vs ~2600 in CleverTap.

We are not able to figure this out. 

We've done the Appsflyer tracking as per this documentation - https://support.clevertap.com/attribution/appsflyer-tracking/

We are looking at organic installs no in the following way:

- Event name - UTM Visited

- UTM Source - Organic

Not able to figure out as to what we are missing here.

Kindly help.

Regards,

Anurag Kaliya

Product Manager

Birds Eye Systems Pvt Ltd

[CleverTap Support]

Hi Anurag,

Thanks for writing in. 

I'd like to know if both CleverTap and Appsflyer integrations were on the same day or happened a couple of days apart during 9-11th Oct? If you've integrated it correctly, this could explain the difference in numbers.

I can confirm from the dashboard on roughly 2300 people coming from organic (Google only) on the query:

Actions > UTM Visited 

Properties > First Time 

                    AND 

                 > UTM_Medium = organic

Can you please tell me how does AppsFlyer measure "Organic" downloads? Are they all coming from Google only or other indexes?

Keen on getting this discrepancy investigated. You can reach me on j...@clevertap.com here on.