From ``25 Most Beautiful'' to ``50 Most Beautiful,'' People en Espanol Doubles Its Beauties
People en Espanol via BizWire
NEW YORK--(BUSINESS WIRE)--April 29, 2004--People en Espanol:
The "50 Most Beautiful" Issue Debuts on Monday, May 3 with
Jennifer Lopez, Jimmy Smits, Salma Hayek, Rosario Dawson, Ricky
Martin, Michelle Rodriguez, Carlos Ponce, Daisy Fuentes, Among Others;
Behind-the-Scenes Telemundo Network Primetime Special to Air on
Sunday, May 2; American Airlines, Johnnie Walker, Matrix & Maybelline
to Sponsor 3rd Annual Celebrity Gala on May 19th
People en Espanol's top-selling franchise issue, the "25 Most
Beautiful," doubles its size in 2004, profiling 50 of today's hottest
Hispanic entertainers. Now called the "50 Most Beautiful," the sexy,
photo-filled edition will debut on Monday, May 3 with a history-making
gatefold cover featuring eight rising Hispanic stars. The
perfect-bound issue will unveil on Sunday, May 2 from 7:00pm-9:00pm
during a two-hour Telemundo TV special. The special will offer viewers
a behind-the-scenes look into the making of the issue as well as
reveal exclusive celebrity interviews and photo shoots.
Others on the "Most Beautiful" list include: talk show host
Cristina Saralegui, music producer Emilio Estefan, actress Gina
Torres, CNN/American Morning anchor Soledad O'Brien, Resurrection
Blvd's Nicholas Gonzalez, Telemundo's Maria Celeste Arraras, Spanish
singer Alejandro Sanz and actress/singer Roselyn Sanchez.
On Wednesday, May 19, the "50 Most Beautiful" issue will come to
life at the 3rd annual celebrity gala at Splashlight Studios in New
York City. The evening will feature red carpet arrivals and a musical
performance by Puerto Rican singer Luis Fonsi. American Airlines,
Johnnie Walker, Matrix and Maybelline are sponsoring the event.
"The growth of the 'Most Beautiful' franchise coupled with the
return of the Telemundo TV special and the annual celebrity gala,
truly reinforces People en Espanol's position in the marketplace,"
says Jackie Fallous-Hernandez, Publisher of People en Espanol.
"Advertisers are eager to benefit from this ever-growing market and
are embracing our integrated and innovative partnerships to further
reach the Hispanic community."
All of People en Espanol's franchise issues, the "50 Most
Beautiful," the "Best & Worst Dressed," and the "Year in Review," will
be perfect-bound in 2004.
About People en Espanol:
People en Espanol was launched in 1998 and today is the
best-selling Hispanic magazine in the United States. Each month, the
publication reaches more than four million readers with an exciting
editorial mix of Hispanic and mainstream entertainment coverage,
fashion and beauty service and compelling human-interest stories.
Distinguishing itself from its English-language counterpart, People en
Espanol delivers original editorial content that captures the values,
contributions and impact of Hispanics in the United States.
About American Airlines
American Airlines is the world's largest carrier. American,
American Eagle and the AmericanConnection(R) regional carriers serve
nearly 250 cities in 40 countries and territories with approximately
4,200 daily flights. The combined network fleet numbers more than
1,000 aircraft. American's award-winning Web site, AA.com, provides
users with easy access to check and book fares, plus personalized
news, information and travel offers. American Airlines is a founding
member of the one world Alliance.
About Johnnie Walker:
The Johnnie Walker portfolio features five exemplary whiskies --
Black Label, Red Label, Gold Label, Green Label and Blue Label --
imported and distributed in the United States by Schieffelin &
Somerset Company, a joint venture between LVMH Moet Hennessy Louis
Vuitton and Diageo. The product line covers a broad range of occasions
for the whisky drinker from every day to special moments. The five
premium brands represent a range of prices and tastes that share a
remarkable 180-year history and a commitment to quality.
About Matrix:
Matrix, the leading professional hair care company in the United
States, is a division of L'Oreal USA's Professional Products Division.
Founded in 1980, Matrix is committed to the development of the salon
professional and offers a wide range of hair care, hair color and hair
texturizing products including: Biolage, Sleek.look, Curl.life,
Amplify, Trix, ColorSync, Logics, SoColor, Vavoom and Opti.smooth.
Matrix is the exclusive hair care sponsor of Locks of Love, a non-
profit organization that creates custom-fitted hairpieces from hair
donations for financially disadvantaged boys and girls with long term
medical hair loss. For try-on hair styles, product information and
Matrix's national salon locator, please visit http://www.matrix.com.
About Maybelline New York:
Maybelline New York is the number one cosmetic brand globally and
is available in over 90 countries worldwide. Offering more than 200
products, Maybelline New York combines technologically advanced
formulations with on-trend expertise to create accessible cosmetics
with a cool, urban edge. For more information, log onto
www.maybellinenewyork.com (http://www.maybellinenewyork.com) for the
latest news on product introductions, seasonal trends and advice from
Maybelline New York's on line daily beauty advisor.