[Civilized Schemes] Billabong Acquires RVCA

[J. Duaine]

It was announced yesterday that Billabong International, the popular surfing and skate gear giant, bought RVCA for an undisclosed sum. RVCA's recent rise as a popular streetwear brand did not go unnoticed by Billabong, and this acquisition will undoubtedly benefit both sides in coming years. However, this buyout can be interpreted as a message to other, up-and-coming, streetwear brands: the big corporations in town have their eye on you.

RVCA founder Pat Tenore said he saw the benefit of joining forces with Billabong International: “The original concept of RVCA was, and still is, to be a lifestyle brand that integrated different subcultures within one platform … a platform for like-minded people to produce great art and other creative endeavors, while getting recognition for their contribution and involvement,” said Tenore.

He continues, “RVCA will be able to take this concept even further and provide a more extensive support base for the artists, athletes and advocates we work with. One of the key things about Billabong is its respect for the creative independence of each of its brands and that level of flexibility will allow RVCA to maintain its identity while benefiting from the support of the wider Billabong group.” Certainly, many RVCA fans will hope this idea remains true and RVCA maintains the integrity that made it the clothing company it has become today.

Here is a list of companies that Billabong Int. has acquired to date: 

Von Zipper ( March 2001)

Element (July 2001)

Kustom and Palmers Surf (October 2004)

Honolua Surf Co. (January 2004)

Nixon (January 2006)

Beachworks (2006)

Xcel Wetsuits (September 2007)

Tigerlily (December 2007)

Quiet Flight Surf Shop (June 2008)

Dakine (August 2008)

Kira Surf (June 2008)

Sector 9 (June 2008)

Two Seasons (October 2008)

Swell.com (November 2009)

License agreement with Plan B (March 2010)

Becker Surf & Sport (May 2010)

Bids on West 49 (June 2010)

RVCA (July 2010)

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Posted By J. Duaine to Civilized Schemes at 7/12/2010 08:24:00 PM