Business Driven Technology 3rd - Baltzan, Haag, Phillips.pdf
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How Business Driven Technology Can Help You Achieve Your Goals
Business Driven Technology (BDT) is a unique approach to information systems that focuses on how technology can support and enhance business initiatives. Unlike other textbooks that discuss technology first and business second, BDT discusses business needs first and then explains how technology can meet those needs.
BDT is based on the premise that business initiatives should drive technology choices, not the other way around. This way, you can align your information systems with your strategic goals and optimize your performance and growth.
In this article, we will introduce you to the main features and benefits of BDT, as well as the authors and editions of the textbook that teaches this approach.
What is Business Driven Technology?
Business Driven Technology is a framework that helps you understand and apply information systems in a business context. It consists of five core units that cover the essential concepts and topics of information systems, such as:
- Business Strategy
- Business Processes
- Information Systems Fundamentals
- E-Business and E-Commerce
- Enterprise Systems
In addition to the core units, BDT also offers you the flexibility to customize your learning experience by choosing from a variety of business and technology plug-ins. These plug-ins are optional modules that provide in-depth coverage of specific topics, such as:
- Business Intelligence
- Cloud Computing
- Social Media
- Data Mining
- Project Management
The plug-ins allow you to tailor your course according to your needs and interests, as well as the needs and interests of your students or instructors.
What are the benefits of Business Driven Technology?
Business Driven Technology offers you several advantages over traditional information systems textbooks, such as:
- It helps you develop a business mindset and a strategic perspective on information systems.
- It shows you how information systems can support and enhance various business functions and processes.
- It enables you to apply information systems to real-world scenarios and case studies.
- It exposes you to the latest trends and innovations in information technology.
- It provides you with a flexible and modular structure that allows you to customize your course content.
Who are the authors of Business Driven Technology?
The authors of Business Driven Technology are Paige Baltzan, Stephen Haag, and Amy Phillips. They are experts in the field of information systems and have extensive experience in teaching and writing about this subject.
Paige Baltzan is an associate professor of information systems at the University of Denver. She holds a B.S.B.A. in marketing from the University of Arizona and an M.B.A. from Arizona State University. She has co-authored several books on information systems, including M: Information Systems, Essentials of Business Driven Information Systems, Business Driven Information Systems, and more.
Stephen Haag is the associate dean of graduate programs and director of the M.B.A. program at the Daniels College of Business at the University of Denver. He holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington. He has co-authored numerous books on information systems, including Information Technology: Tomorrow's Advantage Today, Excelling in Finance, Interactions: Teaching English as a Second Language, and more than 40 books within the I-Series.
Amy Phillips is an associate professor of information systems at the Daniels College of Business at the University of Denver. She holds a B.S. in mathematics from Colorado State University-Pueblo and an M.S. in computer science from Colorado State University-Fort Collins. She has co-authored several books on information systems, including M: Information Systems, Essentials of Business Driven Information Systems, Business Driven Information Systems, and more.
What are the editions of Business Driven Technology?
The first edition of Business Driven Technology was published in 2008 by McGraw-Hill Education. Since then, there have been eight more
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