The report predicts that the introduction and adoption of mobile TV
will ultimately give way to a more personal and private TV experience
than that of traditional broadcast TV, with big implications for users,
content providers and advertisers. Users will be able to receive
content anytime, anywhere, choose what is most relevant to them, and
even create and upload their own television content, while content
providers and advertisers will be able to tailor their offerings more
specifically to the user.
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