mAgri Design Toolkit For Mobile Agricultural Products

[Greg Benchwick]

The mAgri Design Toolkit is a collection of tools and stories to help develop and scale mobile agriculture products by applying a user-centered design approach. Many mAgri services launched in emerging markets suffer from low user adoption, despite coming from leading mobile network operators and value-added service (VAS) providers. This toolkit is one of the outcomes of a partnership between the GSMA mAgri Programme and frog, and provides operational guidance on how to bring user-centred design into the product development process to better connect mAgri services with the needs of farmers and other key actors in the ecosystem.

Access the mAgri Design Toolkit