Makeup Forever 301 Lipstick
Dallas Querry
Find the lipstick that suits you!
There is a wide variety of lipstick shades and textures. Luscious and colorful lips, a nude and glossy smile... Have different lipsticks in your make-up bag, and create the look of your dreams. Showing off your lips has never been easy with MAKE UP FOR EVER lip care products, lipsticks, and brushes.
A lipstick for every day of the week!
To show off your lips daily, use a soft and velvety lipstick that naturally nourishes and adds color. A long-lasting lipstick is recommended, so you don't have to touch up during the day. For example, color your lips with a rosy and creamy nude lipstick. It will give an immediate boost to your face while moisturizing your lips. MAKE UP FOR EVER offers a very wide range of lipstick shades. You can also opt for a coral-colored or slightly coppery lipstick that will elegantly enhance the natural color of your lips.
Lipstick for a sophisticated look!
Get an opaque, vibrant pout with a dark matte lipstick. Liquid lipsticks are particularly suitable for deep shades and clear contours. To accentuate this glamorous look, use a lip liner beforehand. Draw the outlines starting from the center of your mouth towards the corners. Follow the outer line of your lips for an irresistible full effect. Finally, apply your liquid lipstick using a flat brush to fill your lips evenly. Lip brushes allow you to blend lip liner and smooth your lipstick for instant shine.
Lip brushes; for a professional finish every time
The lip brush allows you to smooth the lipstick on your lips and fix the color. It gives shine and radiance and allows you to highlight the contours of your lips naturally. The brush also allows you to create custom lipstick colors. To do this, use a makeup palette with different shades that you can mix together with a brush to obtain the desired color.
MAKE UP FOR EVER lipsticks
MAKE UP FOR EVER lipsticks give your lips a touch of shine and sensuality. Nude, ros, bright red, or purple, our lipsticks allow you to assert your personality and mood by creating personalized and tailor-made looks. Whether you want classic red or dark garnet, glitter, or coral, MAKE UP FOR EVER offers you a wide variety of intense colors. It has never been so easy to find a shade that suits you.All of our lipsticks are long-lasting, up to 10 hours, and do not dry out your lips or fade. To keep your lips hydrated while applying makeup, add a MAKE UP FOR EVER lip primer under your lipstick. It will provide comfort and hydration throughout the day.
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A weightless, transfer-proof liquid lipstick that delivers intense color in one swipe and a comfortable, smoothing matte finish for 24 hours. This waterproof and lightweight formula smooths the appearance of lips and is infused with a blend of oils for comfortable wear.
A few weeks ago, I was scrolling through Instagram, and came across a hack from one of my favorite Instagram makeup artists, Rose Siard. In a video, Siard put a makeup sealant over one of her favorite (but transfer-happy) lipsticks, and transformed it into a smear-resistant formula. Intrigued, I reached out to Siard to learn more about this trick so I could try it for myself.
I decided to try this trick again and put it to the ultimate New York test: a masked Uber trip, a long dinner featuring spaghetti carbonara and red wine, and a masked subway ride all the way uptown. This time, I used Chanel Rouge Allure Velvet Extrme Intense Matte Lip Colour in Pivoine Noir.
Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.
You are often amazed by the look of models who have perfect make-up with a dreamy complexion and intense eyes? With a few techniques and the right products, you too can apply your make-up like a professional.
To do this, your model's skin should be thoroughly cleansed and gently dried with tissues or a soft towel. Then apply a light skin care cream to keep the skin moisturised throughout the day. Next, apply a foundation: this can be a healthy glow smoother, a serum, or any other foundation that will conceal imperfections, blur pores, and provide an even, natural-looking complexion. Before applying your eyeshadow, also apply a base to the entire eyelid: this will help the makeup set and last all day.
Whether you're applying foundation, concealer, blush or eyeshadow, it's important to use the right accessories. We recommend investing in a range of brushes with different tips and sizes depending on what you're going to use them for. You'll get a much more precise and natural finish with a brush than with your fingers.
It is the foundation that will dissolve the concealer and not the other way around. It is therefore essential to apply it before the concealer. Choose the shade closest to the skin tone of your model and apply it with a brush or blender. Then apply your concealer and set and mattify with a loose powder.
Tip: Try to match the skin tone of your model as closely as possible. If her/his dark circles are blue, then choose a slightly pinkish concealer. If her/his dark circles tend towards brown, then opt for a slightly peachier concealer. The idea here is to camouflage the dark circles while giving your model's complexion an even finish.
Be careful not to mix too many different materials and textures, as the aim of professional make-up is to offer a harmonious result that is as natural as possible. For example, if you choose a foundation in the form of a compact powder, we advise you to use powdery textures for blush, eyeshadow and lipstick.
On the other hand, if you choose a fluid foundation, use fluid or glossy products for the whole make-up. For fluid, glossy or creamy textures, remember to lightly tap the areas concerned for a natural look with an appropriate brush. And in all cases, avoid being heavy-handed: it is better to proceed in stages, and add a little product as you go along rather than putting on too much from the start.
Whether you are applying eye shadow, blush or bronzer, it is essential to blend each product for a natural look. For example, when you apply a blush on the mobile eyelid after having applied a line of kohl or eyliner, use a suitable brush to blend the blush with back and forth and/or circular movements depending on the result you wish to obtain.
Tip: If you don't know how to combine colours, look for kits that usually come with matching duos or trios of shadows with a double-ended brush. Simply blend the shadows with the brushes to subtly blend them together. For example, you can easily find suitable palettes for a smokey eye.
In principle, you can play with a wide range of colours for your model's eyelids, regardless of the colour of his/her eyes. Be careful, however, to choose a shade of eye shadow that is a little darker than his/her iris colour. For example, if your model have green eyes, you can combine grey, brown and green, but make sure to choose a strong green. Apply the darkest colour evenly to the lash line to emphasise the eyes. Then apply the other shadows and use brushes to blend them and bring out the shades.
This technique is ideal for enlarging the eyes: simply apply the brush by moving upwards towards the outside of the lashes in successive zig-zag movements. Don't hesitate to add an extra coat of mascara to give your lashes even more volume and density.
Tip: Choose your mascara according to your model's lashes. If they are short and flat, choose a mascara that both lengthens and curves them. If they are thin and stiff, choose a volumising mascara to give them more density and a curling mascara to open up the eyes.
Contrary to popular belief, the outline of the lips should not be drawn before applying lipstick but afterwards. Apply your lipstick preferably with a brush, you can also tap lightly with your fingers to make the product penetrate well, then use a lip pencil to define the edge of the mouth. Choose a pencil of universal colour, avoid pencils that are darker than your lipstick colour and above all, respect the shape of your model's mouth.
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