In addition to introducing The Chuan pure malt whisky to the market, Pernod Ricard also announces today the opening of the The Chuan Malt Whisky Distillery Experience Centre, on the grounds of the Emeishan distillery, which will provide visitors with a holistic tour experience, including an immersive introduction, a detailed demonstration of The Chuan whisky craftsmanship, tasting, gift shopping, and fine dining, featuring Sichuan fusion cuisine and local ingredients that complement the sophistication of the whisky.
In line with Pernod Ricard's 2030 Sustainability & Responsibility strategy, the site is making every effort to reduce carbon emissions by sourcing 100% renewable electricity, and to optimise and help preserve natural resources at every step. Moreover, with an investment of one billon RMB, Pernod Ricard will continue contributing to the high-quality development of Sichuan by underpinning local agriculture, whisky-making industry and tourism.
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