CERTIFICATE COURSE IN DIGITAL MARKETING
Become a Digital Media Professional in 45 days
Make a Career for the next 45 Years !
Hi Friends- Do you want to make money by spending time on the Internet - Blogging, Facebook, Youtube ?
- Are you a Home maker / House wife who is passionate on using computers and prefer to work from home ?
- Are you looking at making extra money by using your intellectual and internet skills ?
- Are you a Fresher / Experienced professional who wants to make a great career in the Digital World ?
- Do
you simply love computers, you are extremely good at it and you can
spend hours and hours of time enjoying searching information, researching and exploring ?
If you have YES to even 1 of the above questions, then you the best opportunity to make a CAREER IN DIGITAL MEDIA.
CIGMA, Bangalore will be conducting a 45 Days PRACTICAL - ON JOB TRAINING CERTIFICATE COURSE to
enable individuals become Digital Media Professionals from 17th October 2015.
The Courses is designed to cover the more than 50 Topics under 6 Major areas of Digital Media
- Web Development
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Content Writing
- Web Analytics
Who can apply ?
- Undergraduates / Graduates / Post Graduates who have good knowledge of Computers & Internet.
- Preference will be given to those with B.Sc (CompSc), BCA, BE/B.Tech (Any Branch) or MBA
- Companies, Industries, Organizations, Educational Institutions & NGOs can sponsor their employees / students.
Course Details
- Start Date - 17 October 2015 ; End date - 30 November 2015
- Timings - 5.30pm to 8.30pm
- No. of hours - 3 hours per day ; 5 days per week
- Course Material will be given in form of PDFs and PPTs
- Course Completion Certificate will be given to all Candidates.
- Venue : CIGMA, No.29, 2nd Floor, R.V.Road, Basavanagudi, Opposite to Vijaya College, Bangalore 560004.
Module 1 : Web Development
- HTML & CSS
- Basic PHP
- Domain & Hosting Configuration
- Setting up Wordpress
- Creating Pages & posts
- Installing & Implementing Plugins
- Editing Themes
- Working with Plugins
- Basic Photoshop
Module 2 : Search Engine Optimization (SEO)
- Understanding Search Engine
- Auditing Website
- On Page Optimization
- Off Page Optimization
- Tracking & Tweaking
- Reporting
Module 3 : Search Engine Marketing (SEM)
- Setting up SEM Environment
- Creating Content Calender
- Creating Editorial Calender
- Types of Ads
- Creating Ads
- A/B testing
- Landing pages
- Tracking & Tweaking
- Reporting
Module 4 : Social Media Marketing
- Creating Fanpages
- Understanding social channels
- Creating posts
- Scheduling posts
- Tracking & Tweaking
- Reporting
Module 5 : Content Writing
- Title optimization
- Description Optimization
- Content Optimization
- Content Curation
- Plagarism Check
- Article Spinning
- Image Optimization
Module 6 : Web Analytics
- Setting up Google Analytics tool
- Setting up Google Webmasters tool
- Working with Google Adwords & Adsense
- Understanding measurement metrics
- Analyzing & Tracking
- Reporting
Note : During the courses, many more topics will be covered which will be inter related to the 5 core areas defined.
After Completion of 45 Days Course, What Next ?
- Top
3 Performers will be hired by CIGMA as Digital Media Professionals.
Starting Salary Rs.10,000/- per month. Increment based on performance.
- Other Successful candidates can
join any organization or a Digital Marketing & Social Media Company.
Starting Salaries range from Rs.8,000/- to Rs.20,000/- per month
- Self
Confident Candidates can start working independently and set up their
profession using all contacts and right methodology.
- Opportunity to set
up one's own Digital Media Company can be explored.
Course Fees
- Rs.15,000/- ( Includes course material and Certificate)
- To be Paid on or before 10th October by Cheque or DD in favour of " CIGMA INDIA, Bangalore"
- Online Transfer can be done to the following account
CIGMA INDIA
Syndicate Bank
A/c No. 04751010000232
IFSC Code : SYNB0000475
Branch : Vijaya College