Rosé cider is really difficult to make and to keep stable, if you are only using apples to do it. The apple pigment cyanidin 3 galactoside is only present at low level even in pink fleshed apples and is very labile. It is nowhere near as stable as most acylated grape anthocyanins based on malvidin for instance. Pigment loss and degradation by oxidation at all points through the process is a major problem, including coupled polyphenol oxidase oxidation of the B ring during juice making especially by the action of hydrogen peroxide which is a by-product of that reaction. The use of SO2 to inhibit oxidation also tends to discolourise the native anthocyanin as Wes mentions - so that’s a double whammy! Some people do use ascorbic acid to try to stabilise the colour but again the hydrogen peroxide which is produced by ascorbic acid breakdown can potentially act as a pro-oxidant and destroy the colour. I think Wes has given the best ‘recipe’ but I would add that ascorbic acid is also worth investigating as the antioxidant or perhaps as a partial replacement for SO2. It has no antimicrobial action though. The other point worth making is that colour expression (and anthocyanin stability) is very pH dependent so the lower you can drop the pH the greater chance you have of retaining the native pigment in a more intense form for longer. Also, keeping the cider away from the light is important because the free pigments are photosensitive.
To answer Wes’s further point, in red wine making the action of acetaldehyde on pigments after fermentation is at least twofold. One mechanism is the formation of a new pigment class called vitisins where carbonyls such as acetaldeyhde and pyruvate form new heterocycles on the existing A ring of the anthocyanin. The pigment involving grape malvidin 3 glucoside and acetaldehyde is called vitisin B. These vitisins are brick red rather than cherry red but they are very sulphite resistant. They are important in red wine ageing processes. The second mechanism is where acetaldehyde (or other aldehydes) acts as a cross linking bridge between the anthocyanin and the colourless procyanidin tannins (this is analogous to the Bakelite reaction). These can extend to form long coloured polymers which may eventually drop out of solution. However, the initial effect is to stabilise the anthocyanin colour and again to make it resistant to sulphite bleaching. So it is entirely possible that small amounts of acetaldehyde from micro-oxidation will help to promote these mechanisms.
How does this apply to cider? Probably not at all. The main reason is that the anthocyanin in apples is cyanidin based, and cyanidin has a dihydroxy B ring which as I explained earlier is very susceptible to oxidation as are most di-phenols. Hence B ring oxidation becomes the major degradation pathway in pink ciders. By contrast, in red wines the principal pigment is malvidin which has a mono-hydroxy B ring which is further stabilised by the adjacent methoxy groups. This means in practice that red grape anthocyanins are far less subject to degradation via B ring oxidation. Hence they can take part in more exotic A ring chemistry during and after fermentation, leading to the formation of vitisins and other complex stable coloured polymers as described. This is less likely to happen in ciders because of their primary pigment instability.
I am not clear that different yeasts will have any effect on this. The mechanisms I describe are yeast independent (except insofar as pyruvate and acetaldehyde are formed by yeast). It is true that some yeasts are marketed for their efficacy at enhancing red wine pigmentation but as far as i know this is about grape cell wall degradation to allow more pigment to escape into the juice and nothing to do with their effect on anthocyanin chemistry. However, i am prepared to be told otherwise.
I hope this helps. The science is what it is and i can’t make it simpler. Basically to make a natural rosé cider is something of an uphill battle and it isn’t the same as making a red or rosé wine. That’s why most pink ciders on the market have a more stable pigment added to them.
Andrew