Among other things, Con mentioned:> Potential of woodland for conversion to orchard.
When you think about that, do keep in mind that--depending on what you mean by "woods"--it can be a lot of work (and/or expense) to clear it out and prep it for orchard. If there are many large, mature trees it's a big deal to get enough of the root systems out.
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I would try to separate the business value from the property value reflected in the selling price, i.e. what is the fair market value of the property? Keep in mind the property will provide materials(sales of apples) and facilities(rent) to the business. On the other hand the business needs generate sufficient income to cover these costs as well as all the other costs associated with establishing and running the business of your dreams.
Nathan - location, location, location! In this case: Is the operation
close enough to traffic and population that you could get on-site sales
and/or ease of transport to local outlets with sufficient traffic?
Also, thinking about "red flags": Why are they selling?
Have you completed a business plan for a cider business in general? P/L, cash flow, marketing and distribution plan? If you have this well sorted for say, 0 to 5 years, you can apply various cost, investment, and debt scenarios against it. If a large part of the 900K is your home, that seems a good start.
That seems like a high price, but it would depend on many factors:
Capacity and condition of cider equipment, cold rooms etc.
Potential of woodland for conversion to orchard.
Size and condition of home.
Turnover and profitability of the existing business.
Amount you need to borrow vs. how much capital you have idle and ready to invest.
Scalability (are you in an area where there is lots of potential to expand)?
You may also want to look through the USDA's NASS statistics on the value of agricultural land by state to get a sense of the price per acre. It's not going to give you an exact number for that property, but by comparing those numbers to other properties in the area you should be able to get a sense of the fair market value.