To Andrew Lea A Big Thankyou

[Frank Defreytas]

This is for Andrew

 

A very good friend just loaned me a copy of your Craft Cider Making.  It is really a well put together epistle on the how, when, where etc., for all levels of Cider Making.  I'm brand new and your book has so many great ways of explaining the processes for even the novice to GET IT !!! PLUS it is hard to put the book down.

 

Congrats and no one should be allowed to make cider without reading this book at least once. I must return this copy and purchase my own.

 

Thanks Andrew

 

Cheers,

 

Frank

 

Frank & Barb DeFreytas
5296 Olson Road
Ferndale, WA 98248
360 384 6795
fedefr...@frontier.com

[Andrew Lea]

On 17/09/2013 19:26, Frank Defreytas wrote:

> This is for Andrew

> I'm brand new and your book has so many
> great ways of explaining the processes

That is very kind of you. At least in the UK, the publishers have just
dropped the price so it's as cheap as it's ever been
http://www.amazon.co.uk/Craft-Cider-Making-Andrew-G-H/dp/1904871984

Andrew

--
Wittenham Hill Cider Portal
www.cider.org.uk

[David Llewellyn]

So, Andrew, what is the current 'RRP'? Is it £7.99 or the Amazon price of
£5.75?

David Llewellyn
Tel: + 353 87 2843879
www.llewellynsorchard.ie
(previously 'fruitandvine.com')

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[Andrew Lea]

On 17/09/2013 20:02, David Llewellyn wrote:
> So, Andrew, what is the current 'RRP'? Is it �7.99 or the Amazon price of
> �5.75?

The RRP as set by the publishers is now �7.99, down this month from
�9.99 (original price �12.99). They said sales had fallen off, and they
hoped a lower price would reverse that. Of course Amazon demand a bigger
discount than other re-sellers (that is their bully-boy business model)
and so they can then afford to sell it on at �5.75 and still make a
penny or two. I get only pennies from each Amazon sale, but it's not my
livelihood and I'm more concerned that the information gets out there
than that I make my fortune ;-) Still wish they'd pay their UK taxes
though and not pretend that all sales are made in Ireland!

[David Llewellyn]

Yes Andrew, indeed!

I was wondering about the price, cos I still have some books I got as trade
from your publisher for re-selling to prospective cider enthusiasts here. I
think I paid more for them than Amazon's retail price! So at least I know
now that I need to sell them at £8 equivalent at most now!

David Llewellyn
Tel: + 353 87 2843879
www.llewellynsorchard.ie
(previously 'fruitandvine.com')

-----Original Message-----
From: cider-w...@googlegroups.com
[mailto:cider-w...@googlegroups.com] On Behalf Of Andrew Lea
Sent: 17 September 2013 20:14
To: cider-w...@googlegroups.com
Subject: Re: [Cider Workshop] To Andrew Lea A Big Thankyou

[Andrew Lea]

On 17/09/2013 20:14, Andrew Lea wrote:
>
> [Amazon] Still wish they'd pay their UK taxes

> though and not pretend that all sales are made in Ireland!

Sorry that's my second error today! It's Google who pretend all their UK
sales are made in Ireland. Amazon pretend they're all made in
Luxembourg! All tarred with the same tax-avoiding brush anyway!

[richard marlborough]

it's business

but not as we know it!!!!!!!!!!!!!

rich

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[Claude Jolicoeur]

Andrew Lea wrote:

The RRP as set by the publishers is now £7.99, down this month from
£9.99 (original price £12.99). They said sales had fallen off, and they
hoped a lower price would reverse that.

Book pricing and marketing are quite strange fields! For my part, I think Andrew's book would sell just as much if the price was £15 than £8, simply because the people interested will not be so much influenced by the price. After all, this is just the cost of a couple of bottles... But marketing people seem to think differently. And, what's the point if you sell twice as many books, but make half the profit on each sale?
For my own book, we had a discussion at the publisher - there were a few options, like making a lower cost black-and-white with soft cover book, but we rather chose to make a more expensive book, that would deliver quality for this cost, hence full color throughout, good quality paper, good quality binding and hard cover. I was personnally very much for this even if the risk is to sell a lower number of copies.
Claude

 

[Trevor FitzJohn]

I eagerly await your book being available in New Zealand. Tried buying from the publisher but they wanted me to go through a NZ distributor so bought off Amazon. At least they make it easy!  A big thanks to you ansd Andrew for getting your knowledge down on parer. Cheers Trevor

[barr...@gmail.com]

Andrew,
I'll still get my stock from your publisher for our shop and Borough Market,at least you are getting a better cut from that,I keep on at my siblings to stop using Amazon on principle ,if enough people did it in the UK I'm sure they'll eventually get the message about taxation ,remember Starbucks,they don't like their Corporate image tarnished!
Thank you for producing a great book which sets out in layman's terms all we need to know,and also knowing that we can access you via the Work-shop if we have any queries.
Barry

[David Llewellyn]

Claude wrote: “For my part, I think Andrew's book would sell just as much if the price was £15 than £8, simply because the people interested will not be so much influenced by the price. After all, this is just the cost of a couple of bottles” 

I would tend to agree. Hopefully the reduced sales Andrew referred to are a result of pretty much every cider-maker having by now a copy.

 

Through Claude’s website, I spoke to the agent in the UK for his book, about getting a few for us Irish enthusiasts, so I will be ordering a few copies from them. Meanwhile, I see this morning that Amazon have ALREADY discounted it from RRP £32.99 to £26.

 

David Llewellyn

Tel: + 353 87 2843879

www.llewellynsorchard.ie

(previously 'fruitandvine.com')

From: cider-w...@googlegroups.com [mailto:cider-w...@googlegroups.com] On Behalf Of Claude Jolicoeur
Sent: 18 September 2013 04:41
To: cider-w...@googlegroups.com
Subject: Re: [Cider Workshop] To Andrew Lea A Big Thankyou

 

Andrew Lea wrote:

--

[Martin@Briz]

I still have a load in my home brew shop at £9.99 so I guess I'll have to drop the price now!

 

Andrew, I still don't see your book on the price lists from the main home brewing suppliers in the UK (Ritchies, Youngs, Hambleton Bard are the main ones I use). You say this isn't your main living but, even so, get your book on their lists and I think trade will go up a lot.

 

Regards,

 

Martin

On Tuesday, 17 September 2013 20:14:03 UTC+1, Andrew Lea wrote:

On 17/09/2013 20:02, David Llewellyn wrote:

> So, Andrew, what is the current 'RRP'? Is it �7.99 or the Amazon price of
> �5.75?

The RRP as set by the publishers is now �7.99, down this month from
�9.99 (original price �12.99). They said sales had fallen off, and they

hoped a lower price would reverse that. Of course Amazon demand a bigger
discount than other re-sellers (that is their bully-boy business model)

and so they can then afford to sell it on at �5.75 and still make a

[Peter Ellis]

Special interest books are always a problem. You can do an initial print run of, say, 1000 and it sells out quickly. You then do another, without realising that there were only 1010 people likely to buy it and pretty much everyone interested grabbed it at the first opportunity. The new print on demand facilities which have appeared are useful for books with comparatively little demand, other than that they are operated by the likes of Amazon.
I've long noted differences in publishing attitudes between the UK and Germany. The UK publishers, by and large, don't want to know unless they can get a decent print run out of it. German ones will say, OK, but we don't expect to sell many, so it will sell at quite a high price and run with it. Since for enthusiasts it may be a unique source on a subject, they will moan, but pay.

-- 
Peter Ellis

Porec Sales Office
Croatia Property Services

Selling in the new Tuscany!

Tel  +385 (0) 92 247 5879
     +385 (0) 91 400 3784

peter...@croatiapropertyservices.com
in...@croatiapropertyservices.com

http://www.croatiapropertyservices.com
http://croatiaproperty.proboards.com

[Andrew Lea]

On 18/09/2013 09:37, Martin@Briz wrote:
>
> Andrew, I still don't see your book on the price lists from the main
> home brewing suppliers in the UK (Ritchies, Youngs, Hambleton Bard are
> the main ones I use). You say this isn't your main living but, even so,
> get your book on their lists and I think trade will go up a lot.
>

My publisher was going to tackle this. I will check what happened.

In response to Claude and Peter, I agree there are big cultural issues
around selling specialist books in different countries. The topic will
also dictate the pricing. I think most people in the UK still take the
view that making your own cider is just a cheap and cheerful way of
getting party alcohol inside you, hence the pricing of my book reflects
that. It was built down to a price rather than up to a standard. The
publisher thought that the first edition was overpriced at �12.99 and an
initial sale price of �9.95 for the second edition was the most that the
market could stand. Hence the restricted number of pages, the cheap
paper and the lack of colour plates. Those were conscious commercial
decisions. In the US where maybe cider is seen as a more prestigious
commodity, it is understandable that Claude's publishers have taken the
contrary view. It may also have helped that Claude's editor at Chelsea
Green (Ben Watson) is a cider maker and cider author himself, so he has
his own view of the potential market for such a book as Claude's.

It is also commonplace for specialist books like ours aimed at the
amateur market to be heavily discounted after a couple of years or so
(if indeed they even remain in print). That doesn't apply so much to
professional textbooks which can remain at full price for decades,
presumably because they are bought mostly by libraries.

[David Llewellyn]

Andrew wrote:
".....I think most people in the UK still take the

view that making your own cider is just a cheap and cheerful way of
getting party alcohol inside you, hence the pricing of my book reflects

that. It was built down to a price rather than up to a standard...."

Tsk tsk Andrew - dumbing down; what next? - Harp Hill gets made to a new
recipe of 20% apple juice, water and glucose syrup, I suppose!!!

David

David Llewellyn
Tel: + 353 87 2843879
www.llewellynsorchard.ie
(previously 'fruitandvine.com')

-----Original Message-----
From: cider-w...@googlegroups.com
[mailto:cider-w...@googlegroups.com] On Behalf Of Andrew Lea
Sent: 18 September 2013 12:02
To: cider-w...@googlegroups.com
Subject: Re: [Cider Workshop] To Andrew Lea A Big Thankyou

[Claude Jolicoeur]

Andrew wrote:

It is also commonplace for specialist books like ours aimed at the
amateur market to be heavily discounted after a couple of years or so
(if indeed they even remain in print). That doesn't apply so much to
professional textbooks which can remain at full price for decades,
presumably because they are bought mostly by libraries.

Andrew, if we look at Proulx & Nichols' book, first published in 1980, and still selling...
This is aimed at the ameteur more than the pro's market.
The thing as that is sure, book sales will be higher in the first years because there are just a certain number of people there and ready to buy it, but then, every year there is going to be some new cider makers that will start looking at the forum and that will want to buy a book - naturally the annual sales will be lower, but hopefully sufficient to maintain the book in the inventory.
Claude

[David Llewellyn]

I just sold 7 of Andrew's books today at my Home-cider-making Course! Cheap at €10!

David Llewellyn
Tel: + 353 87 2843879
www.llewellynsorchard.ie
(previously 'fruitandvine.com')
-----Original Message-----
From: cider-w...@googlegroups.com [mailto:cider-w...@googlegroups.com] On Behalf Of Andrew Lea

Sent: 18 September 2013 12:02

To: cider-w...@googlegroups.com
Subject: Re: [Cider Workshop] To Andrew Lea A Big Thankyou

[Andrew Lea]

Thanks David. You're doing a great selling job for me over there in Dublin. I'll remember to put aside a few bottles of my 20% juice cider for you ;-)

Andrew

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