I can find no attribution to Churchill which is the reason inferior
quote sources fail to provide it. (Google the phrase and what comes up
are stray references in Facebook or corporate promo, not by any
historians.)
Finest Hour 153 (Winter, out in January) contains a "Datelines" entry
which might be of interest....
NEW YORK, AUGUST 29TH— Writing in The New York Times (
http://nyti.ms/
o2BOJx), Brian Morton explains our frustration with the constant
bending, maiming and misrepresenting of quotes by Churchill and
others:
“I saw a mug with an inscription from Henry David Thoreau: ‘Go
confidently in the direction of your dreams! Live the life you’ve
imagined!’ Thoreau was not known for his liberal use of exclamation
points. When I got home, I looked up the passage (it’s from Walden).
Thoreau wrote: ‘I learned this, at least, by my experiment: that if
one advances confidently in the direction of his dreams, and endeavors
to live the life which he has imagined, he will meet with a success
unexpected in common hours.’
“When you start to become aware of these bogus quotations, you can’t
stop finding them. Henry James, George Eliot, Picasso—all of them are
being kept alive in popular culture through pithy, cheery sayings they
never actually said.
“Thoreau, Gandhi, Mandela—it’s easy to see why their words and ideas
have been massaged into gauzy slogans. They were inspirational
figures, dreamers of beautiful dreams. But what goes missing in the
slogans is that they were also sober, steely men. Each knew that
thoroughgoing change, whether personal or social, involves humility
and sacrifice, and that the effort to change oneself or the world
always exacts a price.
“But ours is an era in which it’s believed that we can reinvent
ourselves whenever we choose. So we recast the wisdom of the great
thinkers in the shape of our illusions. Shorn of their complexities,
their politics, their grasp of the sheer arduousness of change, they
stand before us now. They are shiny from their makeovers, they are
fabulous and gorgeous, and they want us to know that we can have it
all.”