Teknosa Turkey
Ping Weafer
ISTANBUL, Feb. 18, 2021 /PRNewswire/ -- Teknosa, the leading technology retailer and e-commerce platform in Turkey, achieved record results in 2020. Thanks to a comprehensive transformation program called "Teknosa of New Generation" launched back in mid-2019, the company managed a successful turnaround despite the global COVID-19 pandemic. The company's performance improved quarter by quarter and reached its peak in 4Q20.
Barış Oran, Chairman of Teknosa, shared the news of upcoming investments in a press conference alongside an evaluation of the company's 2020 performance. "2020 was an unprecedented year due to the pandemic. However, we did not compromise on our objectives and continued with great determination on our comprehensive transformation program," announced Oran. "This transformation revealed the significance of using big data accurately and becoming more customer-oriented than ever before. Our revenues and profitability stepped up since mid-2019 and improved each subsequent quarter. Our excellent execution brought us the best performance of the last 20 years," Oran added. "For us, 2020 was marked by a successful turnaround, whereas 2021 will be a year of investments. We plan double our investments. We have several agenda items on our strategic roadmap. We aim to place our e-commerce business at the core of our omnichannel experience. We will excel our in-store digital competences and data analytics capabilities. We will also pursue new growth opportunities. Our investments will accelerate progress, so that we can shape the future."
Blent Grcan, Teknosa General Manager, highlighted the company's data-based omnichannel business model, which enabled Teknosa to rapidly meet changing customer needs and expectations during the pandemic. "The pandemic accelerated technological developments and brought digitalization to the forefront in every area. Demand for products grew as customer expectations shifted," noted Grcan. "Today, strong presence in e-commerce and omnichannel, digitalization, in-depth customer experience, responsiveness and reliability are keys to success. Thanks to the successful steps we took as part of our 'Teknosa of New Generation' program, we were able to rapidly adapt to changing market conditions and continue to offer uninterrupted, high-quality services. While ensuring a safe shopping environment, we made a key difference by diversifying the channels in which we communicate one-to-one with our customers. For the first time in Turkish retail sector, we rolled out a virtual store experience via the Video-chat application on teknosa.com. In addition to our 'Click & Collect' - buy online, pick up in store option, which we have been offering customers for many years now - we launched a 'Click & Drive' curbside pickup, another pioneer service in Turkey. Meanwhile, we evolved our product range in line with customer needs. Our agile organization and robust infrastructure have been key enablers in this challenging period. We are the leading technology retail brand in Turkey, having pioneered various efforts to facilitate access to technology over the last 20 years. Looking forward, we will continue to remain Turkey's trusted technology provider through new initiatives and game-changing practices."
ISTANBUL, Nov. 2, 2020 /PRNewswire/ -- Teknosa, a subsidiary of Sabancı Holding, reached its all-time high quarterly performance in the third quarter of 2020, as a result of investments made in an extensive transformation program and customer experience. Teknosa recorded TL 1.7 billion turnover and TL 62.5 million net profit in 3Q2020, achieving 61 percent sales growth compared to the same period a year ago. Its e-commerce turnover grew by 123 percent compared to the same quarter last year.
Teknosa, the leading technology retailer and e-commerce platform in Turkey, achieved the highest performance in its history in the third quarter of 2020. Reaching a record-breaking growth rate of 61 percent compared to the same quarter of the previous year, Teknosa achieved TL 1.7 billion turnover and TL 62.5 million net profit in Q3, 2020. As a result, it recorded TL 15.9 million net profit in the first nine months of the year despite the extraordinary challenges caused by the pandemic. Continuing its customer-focused transformation and digitalization journey in line with its omnichannel strategy in recent years, Teknosa accelerated its value-creating initiatives upon the pandemic. Thanks to its uninterrupted service approach to respond to customer expectations and its undisputed reliability in technology shopping, the 9-month turnover of Teknosa increased by 28 percent and reached TL 3.67 billion.
While Teknosa stores, reopened in June after ensuring a safe and healthy shopping environment, continued their significant contribution to sales, the improvement in performance at teknosa.com and mobile apps continued as well. Teknosa achieved 123 percent growth in e-commerce in the third quarter of 2020 compared to the same period last year and nearly quadrupled its 9-month online turnover to TL 705 million.
In his assessment of the financial results of the third quarter of 2020, Barış Oran, Chairman of Teknosa, said, "Thanks to our resilient and customer-focused roadmap that we created in line with 'Teknosa of the New Generation' vision, we achieved the best quarterly performance. The pandemic rendered technology an irreplaceable need. Our digital and customer focused transformation helped us serve the ever-changing technology needs the best. We reached our target of sustainable growth and profitability during this tough period, in which most organizations were facing severe challenges. In addition to our record-breaking sales and rising performance, we managed to build an agile and resilient organization. We focus on making our processes lean and shaping the future based on data, by speeding up digital transformation. We will raise the bar in customer experience and satisfaction at all times and platforms."
Highlighting the acceleration of the digital transformation at Teknosa following the pandemic, Blent Grcan, Teknosa General Manager, emphasized significant competitive advantages and opportunities for the company for the upcoming period. Blent Grcan said, "At Teknosa, we keep track of numerous parameters in order to bring together our customers and the products they demand, at the right time, in any channel they wish, in the fastest possible manner, with the best experience, and in the most productive way. Our customers demand uninterrupted experience and fast service. More importantly, they are highly interested in customized solutions. Thanks to our agile organization, strong infrastructure, and data-driven business model, we have undertaken significant initiatives to improve customer experience and reaped the benefits. We create value by offering customer-oriented and innovative services in our online and offline channels. During this period, we have expanded our fast delivery network for online shopping to facilitate access to increasing technology needs. Presently, we provide same day and next day delivery in 48 provinces. We have also initiated curb side pick-up service as a first in the sector. In addition to live-chat and WhatsApp support we will launch video-chat service in a short while to enhance omnichannel experience and one-to-one interaction with our customers. Technology lovers will be able to access our expert colleagues through video chat, get detailed information and experience the products without going to the store. We will develop pioneering solutions in every process, ranging from purchasing to payment options, from delivery to after-sales services to provide our customers with the best experience in the coming period. As we have been in the past 20 years, we will continue to be the reliable and the most popular address of technology in Turkey."
Teknosa was incorporated in 2000 as a subsidiary of Sabancı Holding to create a sales and marketing platform in the fields of electronics, informatics, communication, personal care, and optics in the technology retail sector. Teknosa is a consumer electronics retail company aiming to serve consumers with its expert staff and offer them the right products with highest service quality and at best prices. As a pioneer in the field of technology retail in Turkey with the most extensive store chain, Teknosa presently provides uninterrupted omnichannel service through its stores, teknosa.com and the mobile platforms. Teknosa is the only technology retailer providing mobile line and communication services with its Teknosacell brand. More detailed information is available at www.teknosa.com.
The most common Teknosa email format is [first_initial][last] (ex. jd...@teknosa.com), which is being used by 69.1% of Teknosa work email addresses. Other common Teknosa email patterns are [first].[last] (ex. jane...@teknosa.com) and [first][last] (ex. jan...@teknosa.com). In all, Teknosa uses 5 work email formats.
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