Remember the 'Har ek friend zaroori hota hai' ad that put forth Airtel as a youth brand? The brand is back with its famous catchphrase after five long years through its new TV campaign with an addition - there are few things in life that are not important but friendship is important.
The new campaign conceptualised by Taproot Dentsu, has a series of three different ads focusing on the points such as free incoming calls during an international trip, free calls from one Airtel to another Airtel subscriber and low cost data packs. The ad films have been produced by Equinox Films and directed by Ram Madhwani and Nitin Parmar. The music has been composed by Ram Sampath.
We asked our brand expert, when it comes to the usage of such popular 'audio-visual brand assets', what's the ideal frequency of usage and should the brands take such long breaks when it comes to using these popular tunes/images in their ads?
He adds, "While being top-of-the-pops, holding back the anthem protected it from fatigue, as weaving it in with the 4G girl's charming (or irritating) spiel, would have perhaps wasted the effort. While there are no rules, a pro-longed exposure to popularity does tend to lose charm and following, evergreen is now max a year (example Kolaveri)."
Adding further he says, "Its comeback, with a millennial mindset and now mainstream theme, is refreshing and entertaining, but the individual products do get overwhelmed with the familiarity and popularity of the song. 'Har ek friend' is a strong sonic expression of the brand's personae, little guesses for which hot air balloon YOU would want to be in - AIrtel or the 'other' one on-air currently."
Chai ke liye jaise toast hota hai
Vaise har ek friend zaroori hota hai
Aise har ek friend zaroori hota hai
Koi subah paanch baje neend se jagaye
Koi raat ko teen baje jaan bachaye
Ek teri kadki mein sharing kare
Aur tere budget mein sneak in kare
Koi nature se guest koi host hota hai
Par har ek friend zaroori hota hai
Ek ghadi ghadi kaam aaye par kabhi kabhi call kare
Ek kabhi kabhi kaam aaye aur ghadi ghadi call kare
Amitabh Bhattacharya written the lyrics of "Har Friend Zaroori Hai Yaar". Amitabh Bhattacharya is known for writing songs like Ae Dil Hai Mushkil (Title Song), Kalank (Title Track), and Namo Namo.
Friendship is like a bag of mixed candies, each one bursting with a unique flavor. Indeed. "Har Ek Friend Zaroori Hota Hai" - because let's face it, life without our bunch of friends would be dull.Our lives are like a wonderful wild carnival, where each friend dons a different costume, adds their own peculiar dance moves, and paints our world with a palette of laughter, mischief, and vibrant love. As we celebrate Friendship Day, let's dive into the whimsical realm of these wonderful friends with different personalities who sprinkle our lives with a confetti of joy and sprinkle our hearts with a splash of happiness. Dude, you have to join us on a rollercoaster ride!P.S. Just like a celebration without a wonderful gift feels incomplete, let the enchantment of this blog inspire you to discover the most delightful Friendship Day Gifts that perfectly match their unique personality.
Picture this: a friend who dramatically lip-syncs to Bollywood songs, makes signature dance moves in the middle of the street, and can recite dialogues like a seasoned actor. They bring a touch of filmy magic to our lives, turning mundane moments into blockbuster entertainment. With them, we have our very own red carpet moments and unforgettable dance-offs.
When life hands you lemons, these friends add a dash of sarcasm. Armed with puns, clever comebacks, and a knack for delivering perfectly timed punchlines, they keep us laughing till our stomachs ache. Their quick wit turns any gathering into a roaring laughter fest, making us wonder if they have a secret stash of funny bones.
Ever met someone who can sniff out the best deals like a bargain-hunting bloodhound? These friends are the ultimate money-saving gurus. They know where to find the cheapest movie tickets and the yummiest street food joints and can negotiate discounts like a pro. With them, we embark on budget-friendly adventures, feeling like kings and queens of savings.
Step aside, Oscars! Our friends have mastered the art of turning everyday situations into dramatic masterpieces. They shed tears at the drop of a hat, speak in grand monologues, and create whirlwinds of emotions wherever they go. It's like living in a never-ending soap opera, where every word is a cliffhanger, and every gesture is an Oscar-worthy performance.
In a world where emotions often take a backseat, these friends wear their hearts on their sleeves. They listen, they empathise, and they always have a tissue handy for our tears. They understand our deepest fears and dreams, and their hugs feel like a warm blanket on a chilly day. With them, we navigate the rollercoaster ride of life, knowing that we are never alone.
Prepare for a fashion extravaganza as we dive into the world of our fabulous fashionista friends. These trendsetters transform sidewalks into runways and unleash their unique style with flair. With their impeccable fashion sense and an eye for the extraordinary, they inspire us to embrace our inner fashion diva. From thrifting adventures to turning everyday outings into high-fashion showcases, they ensure that our style game is always on point.
Picture this: you're at a seemingly mundane gathering, and suddenly, one of these party animals grabs the mic and starts a spontaneous karaoke session that gets everyone belting out their favorite tunes. Their contagious enthusiasm transforms even the most reserved souls into dancing machines. Whether it's the club, a house party, or even a backyard barbecue, they know how to ignite the party spirit and keep the good times rolling.
Ever had those friends who are like superheroes without capes? They have the incredible power to make us feel better even on our worst days. With their support tactics, they'll shower us with care packages full of advice. They'll give us pep talks and their hugs can cure any bad mood. They're like human versions of comfort food, always ready to dish out love, understanding, and some seriously funny memes.
They're like the protagonists of their own hilarious sitcoms, effortlessly stealing the show. With their quirky charisma, they turn mundane moments into side-splitting comedy sketches. They can make even a trip to the grocery store feel like a red-carpet event. Everyone's attention gravitates towards them as if they have a personal spotlight following their every move. Hanging out with them feels like being in a constant sitcom marathon, with laughter as the background soundtrack.
Their social skills are unparalleled, and they seem to know everyone and their aunt's pet goldfish. Their charm is irresistible! They bring people together, create connections, and turn any gathering into a star-studded event. With them, life becomes a whirlwind of excitement and endless social possibilities.
We hope you've had a blast reading this blog, and we're certain that it has sparked your creativity for Friendship Day Gifts Ideas. So go ahead, dive, and find that perfect gift that will bring the widest smiles to their faces! Happy gifting and a fantastic Friendship Day celebration to you and your amazing friends!In the hilarious circus of friendship, we find friends with personalities that bring laughter, love, care, support, superstar energies, happiness, drama, and unforgettable moments. Together, we create a comedic masterpiece where friendships thrive and laughter echoes through the halls of our lives. Cheers to the quirkiest of friendships!Friendships are indeed a medley of personalities, a carnival of laughter, and a treasure trove of unforgettable moments.
Chai ke liye jaise toast hota hai
Vaise har ek friend zaroori hota hai
Aise har ek friend zaroori hota hai
As is toast essential for tea,
Every friend is necessary like this
Every friend is necessary like that
Koi subah paanch baje neend se jagaye
Koi raat ko teen baje jaan bachaye
Ek teri kadki mein sharing kare
Aur tere budget mein sneak in kare
Koi nature se guest koi host hota hai
Par har ek friend zaroori hota hai
Some wakes you up at five from sleep,
Some saves life at three in the night,
One shares all in your bankruptcy,
Another sneaks into your budget..
By nature some are guest and some host,
But each and every friend is essential
Ek ghadi ghadi kaam aaye par kabhi kabhi call kare
Ek kabhi kabhi kaam aaye aur ghadi ghadi call kare
Gossip ka koi ghoomta phirta satellite
Koi sath rahe toh kar de sab alright
Koi effortless koi forced hota hai
Lekin har ek friend zaroori hota hai
One helps repeatedly, but calls rarely,
Another helps rarely, but calls repeatedly,
Some (friend) happens to be a moving satellite of gossip,
Some, when with you, makes everything alright,
Some are effortless and some are forced,
But each and every friend is essential
Chatroom friend koi classroom friend
Koi bike pe race wala vroom vroom friend
Shopping mall wala shopping friend
Exam hall wala copying friend
Some chat room friends and some class room friends,
Some vroom vroom friends who races bikes,
Shopping friend at shopping malls,
And some copying friend in exam hall..